3.7 DESIGNS - Web Consultancy

Free autography copy of Join The Conversation by Joseph Jaffe

Posted on 10/28/2007

Web Design Marketing Podcast Ep 6 – Search Engine Optimization

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Arbcamp SEO presentation / discussion

Posted on 10/27/2007

arbcamp mid day

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online langauge analysis / linguistic analysis

Posted on 10/24/2007

Best Free Internet Marketing Tools

Posted on 10/16/2007

Co-working and co-living

Posted on 10/02/2007

Perceived Value on the Web

Posted on 10/01/2007

Archive for October, 2007

Free autography copy of Join The Conversation by Joseph Jaffe

By Ross Johnson on Sunday, October 28, 2007 3 Comments

I had the privilege to talk to and hear Joseph Jaffe give an excellent presentation last night about his new book, “Join the Conversation” and how companies need to move away from traditional marketing and move into conversational marketing. For those of you participating in marketing, as marketers yourself or as a company/entity you owe…

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Web Design Marketing Podcast Ep 6 – Search Engine Optimization

By Ross Johnson on Sunday, October 28, 2007 No Comments

During ArbCamp I lead a discussion about search engine optimization, in which I recorded for the use of a podcast. It turned out to be a great introduction to the thoughts and processes of search engine optimization. Take a listen, leave a comment, tell a friend.

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arbcamp mid day

By Ross Johnson on Saturday, October 27, 2007 No Comments

So far so good. Podcasting session was a bit too technical for the audience, helpful for those who were deep into podcasting but most people wanted to know the how/why not the best equipment. Integrated marketing panel was great, new ideas based on printing, mail merge, etc… want to write about it later.

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online langauge analysis / linguistic analysis

By Ross Johnson on Wednesday, October 24, 2007 1 Comment

I attended an interesting discussion last night by Ed Vielmetti of Pure Visibility in which he discussed the difference between language used by providers of goods or services vs those who use the same goods or services. The problem in short is that what you label your good/service is not always what your client would…

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Best Free Internet Marketing Tools

By Ross Johnson on Tuesday, October 16, 2007 8 Comments

The “new marketing” or “Internet Marketing” buzz seems to hum a little louder with each passing day. You don’t have to look to hard to see some powerful case studies of extreme success built with low budget internet marketing campaigns. This seems to be the most powerful aspect of internet marketing, extreme exposure for extremely…

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Co-working and co-living

By Ross Johnson on Tuesday, October 2, 2007 3 Comments

I just finished reading a book called “The Four Hour Work Week” which details how anyone can change their life from one dedicated to endless work and the 9-5 to going on “mini-retirements” across the world while still getting the same amount of work done. I admit this sounds impossible, but after reading the book…

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Perceived Value on the Web

By Ross Johnson on Monday, October 1, 2007 2 Comments

One of the major aspects of any marketing campaign is to manage perceived value. Perceived value is simply the amount of money that one is willing to pay for a product or service (note: Not necessarily that you charge for a product, but the amount one would be willing to pay). Now I have talked…

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