Michigan Based B2B Inbound Marketing Company

Strategy

Analyze where you currently stand, where you want to go, and how to get there

Visibility

Identify your target audience(s) and guide them to your digital properties

Engagement

Architect memorable experiences to excite your users

Business

Maximize ROI with your digital presence

Opposed to traditional marketing interruptions, inbound marketing draws potential customers in by offering valuable resources and information. Many have been trained to ignore overt marketing attempts, but the inbound approach is centered around the idea that “people love to buy but hate to be sold.”

Attract, Convert, Close, Deligh - Strangers, visitors, leads, customers, promotors

Prime your audience for a sales discussion.

On average, 80% of website traffic is not ready to have a sales discussion or make a purchase on arrival. We help you facilitate a relationship with your visitors so that when they’re ready to buy they choose you.

The Inbound marketing methodology captures leads early in the buyer’s journey and nurtures them toward a sale, generating more leads and sales opportunities.

80% of your traffic is in awareness or consideration but you're only targeting decision
A head with lines radiating from its brain to symbolize emotion

Successful, engaging campaigns aren’t created overnight; they’re researched and crafted by agencies who take the time to understand the target demographic and their motives.

Using our proprietary “Air Glow” methodology, we develop a deep psychological understanding of your target audience. Once we know their underlying emotions, motivators, thoughts, questions, and actions, we can find them at every stage of the buyer’s journey and nurture them towards a sales discussion.

This methodology combined with tested and proven digital strategies is how we can generate unexpected results regardless of industry or target audience consistently.

Strategy looks at two sides of the same coin, how do we approach marketing to deliver business results, and how do we provide value to your target audience. Identifying the overlap of what you want, and what your audience wants, is why our campaigns perform better.

Average Client Results

63%

Increase in leads

2.4x

Increase in search traffic

52%

Increase time on site

HubSpot

The best tools have the most capabilities and integrations, and our Hubspot certifications will help your organization leverage the power of this award-winning suite of products.

As certified HubSpot partners, we can help you implement, migrate, and manage Sales Hub, Marketing Hub, Service Hub and CMS Hub. We’ll guide you along the process, lending our expert advice on inbound methodology and the HubSpot platform itself.

If you need to attract more leads, close more sales, keep your existing companies happy, or find an easier way to manage your website, HubSpot has a robust and compelling software solution.

Inbound is a multi-disciplinary practice, and we have the team to help with all of it

Strategy

  • Digital Strategy
  • Web Strategy
  • Buyer Personas
  • Customer Journey Maps
  • Competitive Audits
  • Campaign Analytics

Attraction

  • Search Engine Optimization
  • Social Media Advertising
  • Digital Advertising
  • Pay Per Click Advertising
  • Email Marketing

Engagement

  • Web Design
  • Content Marketing
  • User Experience Design
  • Website Development
  • CMSHub
  • WordPress Development

Lead Gen

  • Lead Nurturing
  • Conversion Optimization
  • A/B Testing
  • HubSpot

A systematic process designed to deliver results consistently for each client.

Discovery

  • Establish Goals and KPIs
  • Buyer Psychology Model
  • Buyer Journey Maps
  • Competitive Audit
  • Brand Audit

Strategy

  • Channels
  • Offers
  • Workflows
  • Calls to Actions
  • Campaigns

Creative

  • Copy
  • Assets
  • Landing Pages
  • Templates

Traffic

  • Setup campaigns
  • Launch campaigns

Analysis

  • Impressions
  • Clicks
  • Behavior
  • Conversions

Optimization

  • Create hypothesis
  • Split test
  • Record results
  • Transfer knowledge

 

Polymershapes

Industry leading plastics distributor needs inbound marketing overhaul

75%

Increase in leads

100%

Increase in search traffic

285%

Increase in search visibility

Insulgard

Designing the way to smarter architectural security solutions

1000%

Increase in leads

400%

Increase in organic traffic

50%

Higher conversion rate than industry avg.

The Inovo Group

Innovation consulting firm strides boldly into the unknown

1200%

Increase in leads

750%

Increase in avg. time on site

200%

Increase in organic search traffic

Mark Langschied Law

Specialist law firm needs a new marketing strategy

700%

Increase in sales leads

80+

Increase in marketing leads

362%

Increase in organic search traffic
Get in touch

Discover how we can propel you towards your goals.