Go boldly upward and onward digitally

Digital marketing reality and strategy changes daily. We keep up with it to help our clients rank higher in search, increase social media presence, grow sales and leads, and dominate digital.

Our Approach
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The modern buyer’s journey is dramatically different than it was even five years ago. Today, people love to buy but hate to be sold.

They’re spending more time researching purchasing decisions, most of it online. According to Forrester Research, 2/3 of buying decisions are now made online and via social media – before anyone talks to a supplier. Your prospects are becoming experts first, and only then talking to you.

But to talk with you, they have to find you, and if you’re not visible online you’re invisible to them. We’ll create a mobile- and user-friendly website that conveys your brand personality, shows up prominently in searches, and converts leads to clients and donors. Because today digital marketing isn’t a nice to have, it’s a must have.

023 – Visualisation

If you’re having trouble reaching your target audience online, we’ll identify the channels and methods you need to succeed.

Search Engine

If you’re not showing up in keyword searches, prospects are going elsewhere. Search engines don’t always rank based on who’s best. We understand the myriad factors involved in website rankings and put them to work for you.

027 – Coding Error

With digital marketing, it’s much easier to track what works, so we do exactly that: testing, comparing, refining, succeeding.

If you’re getting lots of traffic to a landing page but not turning these visitors into leads and sales, we’ll help you close the deal with proven online techniques.

030 – Data Records

At the end of the day, you’re looking for a sound return on every dollar spent. Our focus on CPA (cost per acquisition) helps you reach goals and make every dollar work harder.

As experts in smarter design psychology, we’ll help you transform more prospects into leads and sales.

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Education

As educators ourselves we believe that knowledge is the key to a bright future. We can help your online course, educational department or other programs.
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Non-Profits

We love helping organizations that help others. Your cause is our cause and we’ll be as dedicated as you are to building awareness, promoting events, increasing attendance, and generating donations.
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Technology

We’re well grounded in helping tech companies achieve lofty goals. Manufacturers, web-based businesses, media companies, and software providers have all benefited from our smarter design approach.

Digital marketing has the ability to positively transform your organization, but only if you approach it strategically.

Our AirGlow framework illuminates the key facets around your brand and industry, giving us the knowledge needed to create a digital marketing strategy that generates the results you need. Think of it as that “glow of success.”

We’re not “set it and forget it” people. We keep a close eye on every campaign, constantly looking for any new opportunity or shift in performance. By spotting changes early, we can avoid drops in performance while discovering new opportunities and maximizing gains.

Search

  • Search Engine Optimization (SEO)
  • Search Engine Marketing (SEM)
  • Pay Per Click (PPC)
  • Display advertising
  • Retargeting
  • Reputation management

Social

  • Facebook advertising
  • LinkedIn advertising
  • YouTube advertising
  • Twitter advertising
  • Instagram advertising

Inbound

  • HubSpot
  • Content marketing
  • Content offers
  • Email marketing

Backed by strategy, informed by research and driven by data. A consistent process with consistent results.

01 Discovery

After an initial 15-minute getting acquainted call, we schedule a second deeper dive where we ask probing questions that allow us to better understand your needs.

02 Strategy

Based on our research, we craft a strategy for tackling your competitors and successfully reaching your audience.

03 Probe

An initial test campaign that collects performance information and user behavior data.

04 Analyze

Test campaign results are analyzed to establish a baseline. New targets and strategies are implemented, based on what we’ve learned.

05 Test

Hypotheses are formed, suggesting how performance can be improved. Changes are tested against the baseline.

06 Report

Test results and performance data are passed along to your team, as we share important findings and maintain full transparency.

  1. Metrics What to track in Google Analytics

    Google Analytics is a sophisticated and complex tool, but it doesn’t have to be difficult to use. If you know the best metrics to track, you can streamline your results and get actionable insights into web performance and turn them into site improvements.

  2. Objectives Conversion optimization checklist

    We’ve created a useful tool featuring seven key areas, with fifty individual checkpoints, that you can use to maximize conversions, such as leads, sales, donations, etc, on your site.

  3. Tools The very useful Facebook tracking pixel

    For over a decade, we’ve recommended Google Analytics tracking script for all websites. Now there’s another tool providing valuable data – the Facebook pixel. See all that you can learn with it.