Go boldly upward and onward digitally
Digital marketing reality and strategy changes daily. We keep up with it to help our clients rank higher in search, increase social media presence, grow sales and leads, and dominate digital.
Your prospects are online
Digital marketing is no longer optional
The modern buyer’s journey is dramatically different than it was even five years ago. Today, people love to buy but hate to be sold.
They’re spending more time researching purchasing decisions, most of it online. According to Forrester Research, 2/3 of buying decisions are now made online and via social media – before anyone talks to a supplier. Your prospects are becoming experts first, and only then talking to you.
But to talk with you, they have to find you, and if you’re not visible online you’re invisible to them. We’ll create a mobile- and user-friendly website that conveys your brand personality, shows up prominently in searches, and converts leads to clients and donors. Because today digital marketing isn’t a nice to have, it’s a must have.
Ways we help
Marketing negative we turn into positives
Inferior online visibility
If you’re having trouble reaching your target audience online, we’ll identify the channels and methods you need to succeed.
Low Search Rankings
If you’re not showing up in keyword searches, prospects are going elsewhere. Search engines don’t always rank based on who’s best. We understand the myriad factors involved in website rankings and put them to work for you.
Wasted ad spend
With digital marketing, it’s much easier to track what works, so we do exactly that: testing, comparing, refining, succeeding.
Campaigns that don’t convert
If you’re getting lots of traffic to a landing page but not turning these visitors into leads and sales, we’ll help you close the deal with proven online techniques.
Poor return on investment
At the end of the day, you’re looking for a sound return on every dollar spent. Our focus on CPA (cost per acquisition) helps you reach goals and make every dollar work harder.
A website that doesn’t convert
As experts in smarter design psychology, we’ll help you transform more prospects into leads and sales.
Digital marketing has the ability to positively transform your organization, but only if you approach it strategically.
Our AirGlow framework illuminates the key facets around your brand and industry, giving us the knowledge needed to create a digital marketing strategy that generates the results you need. Think of it as that “glow of success.”
A relentless approach
Always watching, always Improving
We’re not “set it and forget it” people. We keep a close eye on every campaign, constantly looking for any new opportunity or shift in performance. By spotting changes early, we can avoid drops in performance while discovering new opportunities and maximizing gains.
A multitude of capabilities
Digital marketing services
- Search Engine Optimization (SEO)
- Search Engine Marketing (SEM)
- Pay Per Click (PPC)
- Display advertising
- Reputation management
- Facebook advertising
- LinkedIn advertising
- YouTube advertising
- Twitter advertising
- Instagram advertising
- Content marketing
- Content offers
- Email marketing
how we work
Backed by strategy, informed by research and driven by data. A consistent process with consistent results.
After an initial 15-minute getting acquainted call, we schedule a second deeper dive where we ask probing questions that allow us to better understand your needs.
Based on our research, we craft a strategy for tackling your competitors and successfully reaching your audience.
An initial test campaign that collects performance information and user behavior data.
Test campaign results are analyzed to establish a baseline. New targets and strategies are implemented, based on what we’ve learned.
Hypotheses are formed, suggesting how performance can be improved. Changes are tested against the baseline.
Test results and performance data are passed along to your team, as we share important findings and maintain full transparency.
Things to know before you go (forward)
- Metrics What to track in Google Analytics Google Analytics is a sophisticated and complex tool, but it doesn’t have to be difficult to use. If you know the best metrics to track, you can streamline your results and get actionable insights into web performance and turn them into site improvements.
- Objectives Conversion optimization checklist We’ve created a useful tool featuring seven key areas, with fifty individual checkpoints, that you can use to maximize conversions, such as leads, sales, donations, etc, on your site.
- Tools The very useful Facebook tracking pixel For over a decade, we’ve recommended Google Analytics tracking script for all websites. Now there’s another tool providing valuable data – the Facebook pixel. See all that you can learn with it.