Michigan Digital Marketing Agency, based in Ann Arbor

Go boldly upward and onward through effective digital marketing

Our proven digital marketing strategies have helped clients boost their lead generation by over 10 times within a period of less than 3 months. Get in touch with us to find out how we can assist you in achieving your marketing objectives.

digital marketing

The modern buyer’s journey is dramatically different than it was even five years ago. Today, people love to buy but hate to be sold.

They’re spending more time researching purchasing decisions, most of it online. According to Forrester Research, 2/3 of buying decisions are now made online and via social media – before anyone talks to a supplier. Your prospects are becoming experts first and only then talking to you.

But to talk with you, they have to find you; if you’re not visible online, you’re invisible to them. We’ll create a mobile- and user-friendly website that conveys your brand personality, shows up prominently in searches, and converts leads to clients and donors. Because today digital marketing isn’t a nice to have, it’s a must-have.

We can help you solve these digital marketing challenges

Where’s the demand?

Our competitors outrank us on search

Return on investment? What’s that?

We’re getting traffic but no leads!

Our website is embarrassing

We have so much to do, but no resources

Effective digital marketing requires two critical elements: strategy and execution. Without the right strategy, you might participate in the wrong platforms and target the wrong keywords, leading you in the wrong direction. On the other hand, without good execution, your campaigns fail to attract, inspire, and drive action.

At 3.7 Designs, we’ve developed a proven process that teases out the critical factors influencing campaign success, allowing us to create a practical roadmap to achieving your goals.

As a process-driven company, campaign execution is smooth and predictable, ensuring you arrive at your desired destination.

Web conversion optimization

The average American is exposed to 4,000 – 10,000 ads per day. You need an effective strategy to cut through the noise and win a spot in the heads and hearts of your audience.

At 3.7 Designs all engagements start with an in-depth discovery and strategy phase. By developing a deep understanding of your target audience, their thought process, motivations, objections, and behaviors we can craft a plan to reach them with the right messages, at the right time, in the right places.

When you understand your ideal customers motivations, challenges, and behaviors you can craft messaging that connects with them on an emotional level and you know exactly when and where to reach them.

As a result, every email, social posts, blog article, or digital ad is effective in generating leads, sales, and most importantly Return On Investment (ROI.)

Phone with a butterfly coming out
Inbound marketing methodology

In our 18 years of business, we’ve helped several B2B clients boost their monthly online leads by over 1,000% in just 90 days.

We have a proven 90-day system that allows us to rapidly understand your audience, how to reach them quickly, and what will motivate them to act.

We achieve these dramatic results through a mix of organic outreach, paid media, content marketing, and inbound methodology.

We’re not “set it and forget it” people. We keep a close eye on every campaign, constantly looking for any new opportunity or shift in performance. By spotting changes early, we can avoid drops in performance while discovering new opportunities and maximizing gains.

Tactical Campaign Optimization - How we approach continual improvement across all digital marketing campaigns

Analysis & Discovery

Every quarter we analyze current campaign performance, changing trends in buyer behavior, and competitor activities.

Strategy Adjustment

Approved and prioritized activities are implemented for testing and observation.

Implement & Test

Approved and prioritized activities are implemented for testing and observation.

Review & Report

Tests are actively monitored and reported to assess early conclusions including widespread adoption or early termination.

Digital marketing is a multi-disciplinary practice and we have a team to help with all of it

Strategy

  • Digital Strategy
  • Web Strategy
  • Buyer Personas
  • Customer Journey Maps
  • Competitive Audits
  • Campaign Analytics

Visibility

  • Search Engine Optimization
  • Social Media Advertising
  • Digital Advertising
  • Pay Per Click Advertising
  • Email Marketing

Engagement

  • Web Design
  • Content Marketing
  • User Experience Design
  • Website Development
  • CMSHub
  • WordPress Development

Acquisition

  • Lead Nurturing
  • Conversion Optimization
  • Analytics
  • HubSpot Suite
case studies

How we’ve used digital to drive unexpected results for our clients

We specialize in solving the unique problems technology companies face by providing tailored solutions backed by industry experience that meet each client’s unique needs.

Polymershapes

Industry leading plastics distributor needs inbound marketing overhaul

75%

Increase in leads

100%

Increase in search traffic

285%

Increase in search visibility

Insulgard

Designing the way to smarter architectural security solutions

1000%

Increase in leads

400%

Increase in organic traffic

50%

Higher conversion rate than industry avg.

Engineering Technology Associates, Inc.

Building a Winning Website (And Inbound Marketing Strategy) From Scratch

293%

Increase in Organic Search Traffic

2,00%

Increase in Leads

400%

Increase in Conversion Rate
Get in touch

Discover how we can propel you towards your goals.