Go boldly upward and onward through effective digital marketing
Our proven digital marketing strategies have helped clients boost their lead generation by over 10 times within a period of less than 3 months. Get in touch with us to find out how we can assist you in achieving your marketing objectives.
The modern buyer’s journey is dramatically different than it was even five years ago. Today, people love to buy but hate to be sold.
They’re spending more time researching purchasing decisions, most of it online. According to Forrester Research, 2/3 of buying decisions are now made online and via social media – before anyone talks to a supplier. Your prospects are becoming experts first and only then talking to you.
But to talk with you, they have to find you; if you’re not visible online, you’re invisible to them. We’ll create a mobile- and user-friendly website that conveys your brand personality, shows up prominently in searches, and converts leads to clients and donors. Because today digital marketing isn’t a nice to have, it’s a must-have.
We can help you solve these digital marketing challenges
Where’s the demand?
If you’re having trouble reaching your target audience online, we’ll identify the channels and methods you need to succeed.
Our competitors outrank us on search
Search engines don’t rank businesses by how good they are. We understand the myriad factors involved in website rankings and put them to work for you.
Return on investment? What’s that?
With digital marketing, it’s much easier to track what works, so we do exactly that: testing, comparing, refining, succeeding.
We’re getting traffic but no leads!
If you’re getting lots of traffic to a landing page but not turning these visitors into leads and sales, we’ll help you close the deal with proven conversion optimization techniques.
Our website is embarrassing
Your website is often the first touchpoint for your brand. If you don’t make a good first impression, it can permanently impact a visitor’s perception of your brand.
We have so much to do, but no resources
Let us be your outsourced digital team. From strategy to execution, we have a team of experts who can run or augment marketing functions so you can complete your ambitious initiatives.
Methodology
Why Choose 3.7 Designs as your Ann Arbor Digital Marketing Partner
Effective digital marketing requires two critical elements: strategy and execution. Without the right strategy, you might participate in the wrong platforms and target the wrong keywords, leading you in the wrong direction. On the other hand, without good execution, your campaigns fail to attract, inspire, and drive action.
At 3.7 Designs, we’ve developed a proven process that teases out the critical factors influencing campaign success, allowing us to create a practical roadmap to achieving your goals.
As a process-driven company, campaign execution is smooth and predictable, ensuring you arrive at your desired destination.
Digital Discovery
Successful digital marketing requires an intimate understanding of your target audience
The average American is exposed to 4,000 – 10,000 ads per day. You need an effective strategy to cut through the noise and win a spot in the heads and hearts of your audience.
At 3.7 Designs all engagements start with an in-depth discovery and strategy phase. By developing a deep understanding of your target audience, their thought process, motivations, objections, and behaviors we can craft a plan to reach them with the right messages, at the right time, in the right places.
Messaging + Visibility
Delivering the right messages to the right people at the right time
When you understand your ideal customers motivations, challenges, and behaviors you can craft messaging that connects with them on an emotional level and you know exactly when and where to reach them.
As a result, every email, social posts, blog article, or digital ad is effective in generating leads, sales, and most importantly Return On Investment (ROI.)
Results
How does a 1,000% increase in leads in 90 days sound?
In our 18 years of business, we’ve helped several B2B clients boost their monthly online leads by over 1,000% in just 90 days.
We have a proven 90-day system that allows us to rapidly understand your audience, how to reach them quickly, and what will motivate them to act.
We achieve these dramatic results through a mix of organic outreach, paid media, content marketing, and inbound methodology.
A relentless approach
Always watching, always Improving
We’re not “set it and forget it” people. We keep a close eye on every campaign, constantly looking for any new opportunity or shift in performance. By spotting changes early, we can avoid drops in performance while discovering new opportunities and maximizing gains.
• Analysis & Discovery
Every quarter we analyze current campaign performance, changing trends in buyer behavior, and competitor activities.
• Strategy Adjustment
Approved and prioritized activities are implemented for testing and observation.
• Implement & Test
Approved and prioritized activities are implemented for testing and observation.
• Review & Report
Tests are actively monitored and reported to assess early conclusions including widespread adoption or early termination.
Marketing Capabilities
Digital marketing is a multi-disciplinary practice and we have a team to help with all of it
Strategy
Visibility
Engagement
Acquisition
How we’ve used digital to drive unexpected results for our clients
We specialize in solving the unique problems technology companies face by providing tailored solutions backed by industry experience that meet each client’s unique needs.
Polymershapes
Industry leading plastics distributor needs inbound marketing overhaul
75%
Increase in leads
100%
Increase in search traffic
285%
Increase in search visibility
Insulgard
Designing the way to smarter architectural security solutions
1000%
Increase in leads
400%
Increase in organic traffic
50%
Higher conversion rate than industry avg.
Engineering Technology Associates, Inc.
Building a Winning Website (And Inbound Marketing Strategy) From Scratch
293%
Increase in Organic Search Traffic
2,00%
Increase in Leads
400%
Increase in Conversion Rate
Digital marketing
Things to know before you go (forward)
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Lead Generation 10 Ways to get more leads from your website
A successful lead generation strategy can help a business grow and thrive, allowing the company to target and connect with potential customers at various sales funnel stages. This article will delve into 10 ways to increase the number of leads you get from your website.
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Approach Should We Hire an In-House Marketer or a Digital Marketing Agency?
Brands have two main choices for marketing these days: They can do it in-house by hiring a marketing manager, or they can hire a digital marketing agency with specialists in multiple disciplines.
We provide an overview of the two options below, then unpack the benefits and situations where each choice is ideal.
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Tools 25 Questions to Ask a Digital Marketing Agency
Hiring a digital marketing agency makes sense for many brands. Access to extensive experience, knowledge of recent trends, and time savings are a few reasons companies go this route.
Here are 25 questions to ask that will help you decide based on four key areas: experience, logistics, approach, and due diligence.
Get in touch
Discover how we can propel you towards your goals.
We’ve helped numerous clients achieve their goals, and we’re excited to do the same for you. Ready to kick things off?
