Michigan PPC Management

Your ideal customers are looking for you, but finding your competitors instead. We can ensure they land on your website every time.

We’ve rescued numerous digital advertising campaigns from problems like these.

ROI? What ROI.

Reducing acquisition costs is at the core of our campaign management strategy.

We need more.

If you’re getting results, but not enough, we can help expand your campaign and find new audiences.

I hear crickets.

Are campaigns not generating any results? We’ll find out why and get you to a place where you generate leads and sales while ensuring a return on investment.

It’s very competitive.

You might struggle with advertising costs if you’re in a hyper-competitive space. Our gorilla traffic methodology allows us to reach your audience at lower costs.

As specialists in technology sectors such as B2B software, manufacturing, and bioscience, we’ve crafted industry-specific strategies that increase leads and sales while reducing acquisition costs.

Connect with us today to see how our targeted strategies can elevate your business’s performance.

As a full-service digital marketing agency, we offer comprehensive solutions including copywriting, ad design, landing pages, video production, media buying, and tracking. Simplify your campaign management with our all-in-one service—no need to coordinate multiple teams.

Business Outcomes We’ve Delivered

7,900%

Increase in Leads

8X

Return on ad spend

30

days to new leads

50%

decrease in cost per acquisition

DNA of a successful digital advertising campaign

Successful digital advertising campaigns depend on six essential components that need to be effectively managed to achieve a return on ad spend.

Strategy

Advertising without a clear strategy wastes money by targeting the wrong messages to the wrong audience on the wrong platforms.

Audiences

Identify your ideal audiences by testing targeting methods like interests, demographics, competitors, and remarketing.

Messaging

Determine the messages that will engage your audiences and motivate them to take action.

Creative

Transform your messages into compelling headlines, descriptions, and multimedia content.

Tracking

Implement essential tracking to measure key success indicators, enabling further optimization and assurance of ROI.

Optimization

Continuously improve the campaign by refining targeting, optimizing bids, messaging, creative content, and landing pages to enhance ROI.

Using one agency for strategy, creative, platform expertise, and reporting streamlines and enhances your digital advertising

Search

  • Google Ads
  • Bing Ads

Display

  • Facebook
  • Twitter
  • TikTok
  • Instagram
  • Linkedin
  • Google Display

Creative

  • Graphic Design
  • Copywriting
  • Video Ads
  • Interactive Ads
  • Landing Pages

Reporting

  • Google Analytics
  • Looker Studio
  • HotJar
  • Hubspot

A systematic process designed to deliver results consistently for each client.

Discovery
campaign launch
monitor & optimize
distribute

Polymershapes

Industry leading plastics distributor needs inbound marketing overhaul

View Case Study

75%

Increase in leads

100%

Increase in search traffic

285%

Increase in search visibility

Insulgard

Designing the way to smarter architectural security solutions

View Case Study

1000%

Increase in leads

400%

Increase in organic traffic

50%

Higher conversion rate than industry avg.

The Inovo Group

Innovation consulting firm strides boldly into the unknown

View Case Study

1200%

Increase in leads

750%

Increase in avg. time on site

200%

Increase in organic search traffic

Mark Langschied Law

Specialist law firm needs a new marketing strategy

View Case Study

700%

Increase in sales leads

80+

Increase in marketing leads

362%

Increase in organic search traffic

The results are incredible. I expected more leads but not this many. I have more business than I can handle!

Mark Langschied Law

What is Pay Per Click (PPC) advertising?

Pay Per Click (PPC) advertising is a cost structure for digital advertising where you only pay when someone engages with your advertisement (typically by clicking on it.) Other common cost structures include flat fees for placement on a website, newsletter, or podcast, or paying based on the number of impressions an advertisement receives.

How much does digital advertising typically cost?

Digital advertising campaigns typically require a one-time setup investment, an ongoing campaign management investment, and the ads’ cost.

Setup investments are based on campaign complexity and the number of platforms you plan to advertise across and can range from $500 – $5,000 on average.

Campaign management is typically 10 – 20% of ad spend with a minimum for campaigns with low adspend.

Ideal ad spend is dependent on your business, specifically, it’s influenced by how competitive your industry is, and your average deal size and customer lifetime value. High CLV tends to raise the cost of running ads but also allows you to spend more to secure a single customer. As a starting point, we recommend allocating 3 – 5% of your annual revenue and adjusting once the campaigns are profitable.

What platforms should I advertise on?

This will differ based on your target audience, generally speaking, you want to leverage platforms your ideal customers frequent the most. Our discovery and strategy process reveals which platforms to test and in what priority. With the visibility of digital advertising, we can quickly identify which platforms deliver positive ROI and which don’t.

How long before I start to see results?

Typical campaigns require 4 – 6 weeks to see positive lead flow or online sales. A ramp-up period is followed by an optimization period before the campaigns run at peak performance.

That said, we’ve enabled campaigns and seen qualified leads in days.

How do we know if the campaigns are working?

At the beginning of the process we’ll identify your business objectives and key performance indicators. We’ll configure your website analytics and advertising platforms to track the defined KPIs so we can measure exactly how much it costs to generate a positive result (lead, sale, demo, sign-up, etc…)

Get in touch

Discover how we can propel you towards your goals.

We’ve guided countless clients to achieve their goals and become heroes, and we’re excited to do the same for you. Ready to kick things off?