Michigan PPC Management
Digital digital advertising and Pay-Per-Click management that you can trust will deliver return on investment
Your ideal customers are looking for you, but finding your competitors instead. We can ensure they land on your website every time.
Why PPC
What happens when someone searches for your product or service? Are they finding you first?
The average person is bombarded with thousands of marketing messages a day and it’s becoming harder to cut through the noise. Relying solely on organic search engine or social media visibility is no longer a viable strategy. These platforms are intentionally limiting organic reach to force businesses into advertising.
If you’re like most businesses, you’re struggling with issues like these:
Speed
You need leads or sales now, and you can’t wait six to ten months to build an audience or for an SEO campaign to pay off.
Competition
Search engine optimization or social media marketing might not be realistic in a crowded space.
Reach
With a narrow niche, it can be difficult to reach your audience through traditional marketing and advertising.
ROI
The saying is, “Half of all marketing dollars are wasted, but I don’t know which half.” This is not the case for pay-per-click advertising.
quick results
Unlike other marketing techniques, online advertising can generate traffic, leads, and sales in weeks. Campaigns can be launched in days, and leads can be generated shortly after.
Highly targeted
Modern digital advertising platforms allow hyper-targeting, including by location, interest, demographic, company, job title, search terms, and even pages or websites they’ve visited. This will enable you to reach your audience regardless of where they are online.
measurable roi
Digital advertising is all about data. Advertising platforms provide detailed tracking data, allowing you to measure the effectiveness of your campaigns in real-time. You can track the number of clicks, impressions, leads, sales, cost per lead/sales, and profit margin. This allows you to continually optimize your campaigns for increased leads/sales and lower cost per acquisition.
cost effective
Armed with engagement data, you can closely control your spending to ensure that the amount you spend to generate a lead or sale is less than your cost of goods sold. Once dialed in, you can be confident that your campaign is profitable, and from there, you can scale it based on your capacity to fulfill.
When executed correctly, paid digital advertising drives high-quality leads and generates sales… fast
Dedicated PPC Experts
We’ve been running digital advertising campaigns since 2006 and have experience in a wide range of industries, audiences, and businesses.
We leverage insights from similar industries and foriegn ones for unique and effective strategies that drive campaign success. We’re not just your agency, we’re your success partner.
Business Outcomes We’ve Delivered
7,900%
Increase in Leads
After launching their new website and digital marketing campaign, Insulgard’s leads increased from one per month to over 80.
400%
Increase in Search Traffic
Our content marketing campaign boosted Polymershapes’ organic monthly visitors from 5,000 to 25,000.
30
days to new leads
From planning to launch, we were able to increase leads to ETA in less than 30 days.
50%
decrease in cost per acquisition
After taking over a campaign for a law client we reduced the cost per lead by over 50%.
Our engagements
An approach you can trust
Budget adaptable
We have experience with large and small budgets. Our flexible and efficient workflow allows us to help regardless of where you start.
Flexible
We realize every business has different needs. We can tailor a package that fits your effort and budget.
Competitive
We’ve helped clients tackle highly competitive markets and find traffic in low-volume niche ones.
Full transparency
There are no secrets here; we tell you exactly what we’re doing and why it will work.
Monthly reports
We’ll deliver a report on our efforts and your PPC campaign performance every month, including spending, cost per lead/sales, and return on investment.
Proven strategies
We use our in-house blend of digital advertising strategies to identify how best to target your audience, what messages will engage them, and how to encourage them to convert into a sale or lead.
Digital Platforms
Effective digital advertising requires multiple disciplines, including strategy, creative, platform expertise, and reporting.
Search
Google Ads
Bing Ads
Social
TikTok
Creative
Graphic Design
Copywriting
Video Ads
Interactive Ads
Landing Page Optimization
Reporting
Google Analytics
Looker Studio
Fathom Analytics
MS Clarity
HubSpot
A systematic process designed to deliver results consistently for each client.
Discovery
Every engagement starts with a deep understanding of your business, goals, target audience, and competitive landscape. This process ensures the campaign strategy will be successful.
campaign launch
We execute the strategy, develop the messaging, and creative assets, and build out the campaigns on all platforms. When finished, we ensure we’re delivering the right messages, to the right people, at the right time.
optimize and improve
We continually monitor the campaigns and identify what’s working and what’s not so we can generate better results for less ad spend.
optimization
Utilize findings, transfer them back into the campaign, and share them with the organization
Case Studies
Client success from digital advertising campaigns.
Polymershapes
Industry leading plastics distributor needs inbound marketing overhaul
75%
Increase in leads
100%
Increase in search traffic
285%
Increase in search visibility
Insulgard
Designing the way to smarter architectural security solutions
1000%
Increase in leads
400%
Increase in organic traffic
50%
Higher conversion rate than industry avg.
The Inovo Group
Innovation consulting firm strides boldly into the unknown
1200%
Increase in leads
750%
Increase in avg. time on site
200%
Increase in organic search traffic
Mark Langschied Law
Specialist law firm needs a new marketing strategy
700%
Increase in sales leads
80+
Increase in marketing leads
362%
Increase in organic search traffic
The results are incredible. I expected more leads but not this many. I have more business than I can handle!
Mark Langschied Law
Important Information
Frequently Asked Questions
Pay Per Click (PPC) advertising is a cost structure for digital advertising where you only pay when someone engages with your advertisement (typically by clicking on it.) Other common cost structures include flat fees for placement on a website, newsletter, or podcast, or paying based on the number of impressions an advertisement receives.
Digital advertising campaigns typically require a one-time setup investment, an ongoing campaign management investment, and the ads’ cost.
Setup investments are based on campaign complexity and the number of platforms you plan to advertise across and can range from $500 – $5,000 on average.
Campaign management is typically 10 – 20% of ad spend with a minimum for campaigns with low adspend.
Ideal ad spend is dependent on your business, specifically, it’s influenced by how competitive your industry is, and your average deal size and customer lifetime value. High CLV tends to raise the cost of running ads but also allows you to spend more to secure a single customer. As a starting point, we recommend allocating 3 – 5% of your annual revenue and adjusting once the campaigns are profitable.
This will differ based on your target audience, generally speaking, you want to leverage platforms your ideal customers frequent the most. Our discovery and strategy process reveals which platforms to test and in what priority. With the visibility of digital advertising, we can quickly identify which platforms deliver positive ROI and which don’t.
Typical campaigns require 4 – 6 weeks to see positive lead flow or online sales. A ramp-up period is followed by an optimization period before the campaigns run at peak performance.
That said, we’ve enabled campaigns and seen qualified leads in days.
At the beginning of the process we’ll identify your business objectives and key performance indicators. We’ll configure your website analytics and advertising platforms to track the defined KPIs so we can measure exactly how much it costs to generate a positive result (lead, sale, demo, sign-up, etc…)
Get in touch
Discover how we can propel you towards your goals.
We’ve guided countless clients to achieve their goals and become heroes, and we’re excited to do the same for you. Ready to kick things off?
