We know the good Word(Press)

We’ve been building sites in WordPress for over a decade, so we really know all the ins and outs. We’ll help you build and manage a dynamic, effective WordPress website, app, plug-in, or theme.

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Regardless if you’re looking for a custom theme, assistance extending or setting up a plugin or want to build an entire application on top of WordPress we can help.

If you’re looking to build a site that’s easy to maintain, want a custom theme, a new plug-in, or to build an app on top of WordPress, we’re the people to talk to.

We’ve been deeply immersed in WordPress for over ten years, and we’ve grown and evolved with the software. We’ve integrated antiquated ERP systems, built out large-scale e-commerce and eLearning solutions, and even sell our own premium plug-ins.

We’re also rooted in the WordPress community locally and nationally, frequently speaking at WordPress events, hosting the local WordPress meet-ups, and founding WordCamp Ann Arbor: the Conference. We are constantly learning more and sharing our own knowledge.

Let us guide you through the sometimes confusing ecosystem of WordPress, and help you get the results you want in the smartest, most streamlined manner.

An array of smarter WordPress Solutions

Custom Themes

A custom theme provides differentiation and identity for your brand’s website. We’ve been designing striking WordPress themes from scratch for over a decade.

Custom Plugins

Often the functionality you require needs customization. We can create that personalized plug-in, or modify an existing plug-in to deliver exactly what you want.

System Design

Know what you want to accomplish but unsure of how to get there? We can design and build a solution and help you communicate it to your development team.

Ecommerce

Take advantage of online transactions whether you’re selling products, accepting donations, issuing invoices or managing memberships.

eLearning

Setup online courses with LearnDash including custom functionality, workflows, etc…

Management

Maintenance and site care. Management of large scale solutions including cloud environments and developer operations.

We’re here to help you transform your organization. That means looking for high leverage opportunities. Where can we produce two or ten times the results as effort input? Using design thinking and our own brew of design methodology we’ve solved complex problems like increasing sales, building brand awareness, positioning in crowed markets, driving leads and reducing overhead.

  1. 06 Emotion
  2. 05 Communication
  3. 04 Value
  4. 03 Usability
  5. 02 Reliability
  6. 01 Function

Design Psychology

Design Thinking

01

Function

What’s the main purpose of your website? You may have several, but to create the most effective functionality, we use this layer to zero in on one primary objective.

02

Reliability

Regardless of device or user restrictions, your visitors must have a consistent experience. So this layer ensures your website design doesn’t create any unnecessary challenges.

03

Usability

People come to your website with goals in mind. With this layer, we make sure they reach these goals as quickly as possible, while setting the tone for a positive experience.

04

Value

How could you put someone in a better position based on what they want to accomplish? This layer is where we look for opportunities to incorporate tools, resources and information that improve your visitors’ situation.

05

Communication

Rather than designing for your preferences, you must design for the psychological aspects of your target audience. So this layer leads to design that immediately resonates and communicates the right message to the people you want to reach.

06

Emotion

Emotions influence almost every human decision. So we use this layer to settle in on specific emotional responses — created through design — that push your visitors toward a designed action.

Design thinking is such a critical part of our offering that we’ve developed our own design methodology (the six layers of design) and process (saturation) to guide each project we engage in.

Our WordPress Development Project

Strategy

Map a pathway to success based on your brand, industry, and audience insights.

  • Buyer Psychology Model
  • Buyer Journey Maps
  • Competitive Audit
  • Brand Audit
Launchpad website

Design and develop a basic-yet-viable website QUICKLY to create immediate impact and help us all learn.

plan

Determine the next round of website enhancements, based on analysis of current performance.

Develop

Design, build, and deploy the planned enhancements through a focused, efficient initiative.

learn

Analyze the performance of your website and all the new features. Run surveys and interviews to gain insights.

transfer

Share insights between the client and our team to ensure knowledge transfer throughout all departments and implementation of all that we’ve learned.

  1. Approach What to look for in a custom theme

    Two nearly identical looking themes may perform very differently. How the theme is built behind the scenes greatly impacts performance. What are the critical aspects of a successful customer theme? We share our insights below.

  2. Choices Custom or premium theme?

    With so many premium WordPress themes available, is it really necessary to have a custom theme designed and built? While there are some great WordPress themes out there, a custom theme offers multiple, valuable advantages.

  3. Tools Your website redesign inventory

    We’ve put together a website redesign checklist that outlines everything you need to know and decide before starting this process. It’s informed by our 12+ years in business and the hundreds of successful website projects we’ve created. It’s road tested and online approved!

Get in touch

Discover how we can propel you towards your goals.

We’ve guided countless clients to achieve their goals and become heroes, and we’re excited to do the same for you. Ready to kick things off?

schedule a free strategy call