Backed by Methodology The Six Layers of Design
In 2010, 3.7 DESIGNS founder, Ross Johnson, authored a book covering the fundamentals of successful web design. The six core elements are referred to as “layers” and make up the methodology behind our design strategies.
The six layers are described in order: functionality, reliability, usability, proficiency, communication, and emotion.
Focused on Results Our P/MET/S Framework
Our P/MET/S framework is the actionable process that incorporates the Six Layers of Design methodology. The framework supports design research, strategy creation, decision making, and performance evaluation. It allows us to consistently produce websites with measurable results that emotionally engage audiences.