Ann Arbor Michigan Web Design Agency
You have a split second to make a great first impression on your website
See how 3.7 Designs can help you convert more prospects into leads, customers, and members through advanced design psychology and our exclusive Six Layers of Design™ process.
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Problems solved through smarter design thinking
The reality is, most people don’t realize just how much better their website could perform with proper design psychology in place. Your website should accurately represent your brand and bring you (and convert) a consistent flow of targeted traffic.
“Our website doesn’t do anything for the business.”
The longer your website fails to perform, the more money it wastes. You’re not only losing out on revenue but also squandering resources.
“Our website absolutely embarrasses me.”
When your website is outdated, unattractive, or doesn’t accurately portray your brand, visitors will quickly dismiss you and fail to see the true value you deliver. Then they’ll move on to check out competitors’ sites.
Our approach
Successful web design requires an effective strategy
Prospects will only engage with your site if they like, identify with, and trust you. If your site fails to communicate these critical qualities convincingly, visitors won’t stick around. And you won’t be able to transform them from prospects to customers.
Through our proven, proprietary Six Layers of Design™ methodology, we create a psychological profile of your target audience that shapes the approach for structure, content, and design of your site. This process – combined with over 50 of our persuasive website design strategies – assures your online presence conveys exactly what your prospects demand – building affinity, confidence, and rapport.
- 06 Emotion
- 05 Communication
- 04 Value
- 03 Usability
- 02 Reliability
- 01 Function
Design Psychology
Design Thinking
01
Function
What’s the main purpose of your website? You may have several, but to create the most effective functionality, we use this layer to zero in on one primary objective.
02
Reliability
Regardless of device or user restrictions, your visitors must have a consistent experience. So this layer ensures your website design doesn’t create any unnecessary challenges.
03
Usability
People come to your website with goals in mind. With this layer, we make sure they reach these goals as quickly as possible, while setting the tone for a positive experience.
04
Value
How could you put someone in a better position based on what they want to accomplish? This layer is where we look for opportunities to incorporate tools, resources and information that improve your visitors’ situation.
05
Communication
Rather than designing for your preferences, you must design for the psychological aspects of your target audience. So this layer leads to design that immediately resonates and communicates the right message to the people you want to reach.
06
Emotion
Emotions influence almost every human decision. So we use this layer to settle in on specific emotional responses — created through design — that push your visitors toward a designed action.
Why it works
Six Layers of Design™ — Why smarter design thinking succeeds
Our Six Layers of Design™ methodology combines smarter design thinking with advanced design psychology. These perspectives guide our approach to ensure your site is purpose-driven and fully aligns with how your visitors think and behave.
According to Forrester market research, an intelligent design approach like this boosts website conversions by up to 400%, and it’s the key to how we create greater success for you online.
User Experience Design
Your audience demands a great user experience
In today’s competitive landscape, having an attractive website is not enough—it’s the baseline. Your website needs to be the complete package to succeed.
Your website needs to resonate with your audience. Your content should be organized to reflect their thought process and address their questions, concerns, goals, and aspirations.
With these elements in place, your website delivers a great user experience, leading to more conversions and loyal customers.
Delivering Business Outcomes
A results-driven approach to web design and marketing
We seek high-leverage opportunities to produce results two, three, or ten times greater than your marketing investment. Outcomes like these are only achieved through a long-term vision and partnership.
Outcomes like these are only achieved through a long-term vision and partnership. Instead of a “one-and-done” approach, we’ll work closely with you to create, monitor, analyze, and constantly improve your marketing strategies. Through this process, we’ve helped clients exceed their business goals, increasing leads by as much as 1,500% per month!
7,900%
Increase in Leads
After launching their new website and digital marketing campaign, Insulgard’s leads increased from one per month to over 80.
400%
Increase in Search Traffic
Our content marketing campaign boosted Polymershapes’ organic monthly visitors from 5,000 to 25,000.
500%
Increase in Conversion Rate
After redesigning their website, ETA’s conversion rate increased from 0.5% to 3%.
$700k
in online sales
After launching an e-commerce platform, one of our biotechnology clients increased its revenue by $700,000.
Driving Traffic and Conversions
How do you get users to your website? What happens once they land?
Your website is just one part of a broader marketing system. A site without visitors or that doesn’t drive leads and sales is ineffective.
We can help you attract the right audience through email, social media, SEO, and digital advertising. Once users arrive, our expertise in conversion rate optimization and split testing ensures maximum lead generation.
B2B Web Design Specialists
Partner with an agency that specializes in B2B web design
Our agency began with a dedicated focus on web design, so you’re working with specialists, not marketing generalists who “also do web design.” We bring the technical and strategic expertise to ensure your website performs at its best on all levels.
We’ll ensure your team can manage your website in-house through custom built content management systems. We have extensive experience in web accessibility and can ensure you meet compliance requirements.
Websites are not easy, but we have the skill and experience to ensure your website delivers.
Case Studies
Client successes delivered across a diverse set of industries, all solving common problems
MS Bioworks
From Lab to Leader: The Transformation of MS Bioworks’ Online Presence
10,000%
Increase in conversions
75%
Increase in engagement time
30%
Increase in engaged users
Engineering Technology Associates, Inc.
Building a Winning Website (And Inbound Marketing Strategy) From Scratch
293%
Increase in Organic Search Traffic
2,00%
Increase in Leads
400%
Increase in Conversion Rate
The Inovo Group
Innovation consulting firm strides boldly into the unknown
1200%
Increase in leads
750%
Increase in avg. time on site
200%
Increase in organic search traffic
Capabilities
Web design capabilities we use to help clients succeed
Web Design
Web Development
Digital Marketing
Designed in Michigan
Local to Michigan, with a team across the Americas.
3.7 Designs was founded in 2005 in Ann Arbor, Michigan—a state with a rich design heritage, including influences from Herman Miller, Steelcase, and Frank Lloyd Wright, making it an ideal environment for innovative web design.
With the University of Michigan at the center of Ann Arbor and Detroit just an hour away, we’ve gained specialized expertise in local industries such as B2B technology, manufacturing, and life sciences.
Embracing the remote work culture, we’ve expanded our team across the U.S., Canada, and Brazil, bringing diverse perspectives and expertise to every project.
I’m kind of hesitant to provide a testimonial because 3.7 Designs is excellent to work with, and I want to keep them to myself.
Ryan Bateman, Deque
Get in touch
Discover how we can propel you towards your goals.
We’ve guided countless clients to achieve their goals and become heroes, and we’re excited to do the same for you. Ready to kick things off?