Speed is important. Users expect fast loading websites, and Google considers page performance as a ranking factor. Google Pagespeed or Lighthouse insights have received more attention over the years, especially now that Google has identified what they call “Core Web Vitals” as a future ranking signal. Unlike other tools, Pagespeed and the Core Web Vitals […]
According to Forrester Research, well-designed websites perform 400% better compared to the industry average. Where does the 4X difference in performance come from? Is it how aesthetically pleasing the design is? How fast it loads? The mobile experience? Usability? The quality of content? While these are all important factors, the largest contributor to website success […]
Your website won’t be successful if users leave the site shortly after they arrive. Bounce Rate is the measurement of what percentage of users leave your site without navigating to another page. It not only informs you of how engaging your site is, but it can also significantly impact search engine rankings as well. Reducing […]
Hiring a web design company can feel daunting. For example, searching “Web Design Company” in Google returns over 7 billion results. While not all of those webpages are actual companies you could hire, there are lots of companies to choose from. And it’s also great to get a local web designer as communication is so […]
In the past I’ve written about the importance of having a separate call to action for each stage of the buyers journey. In this article I’m going to expand on that concept and outline how to identify a strategy for each of these calls to action. First I’ll summarize why you need to have a […]
It’s a new year, a time of reflection and goal setting. Whether you subscribe to new years resolutions or not, 2020 should be the year you stop neglecting your website. Regardless of how performant your website currently is, it can be do better. You might already know this. You probably realize you should dedicate more […]
Personas are antiquated… this coming from someone who has relied on and written about them for years. For years at 3.7 Designs, we’ve created personas during the design discovery phase. I recently realized that the traditional marketing persona is no longer a relevant practice. The keyword here is “traditional.” At 3.7 we’ve adopted a practice […]
While most known for automotive, Michigan has a rich history in design. As a designer myself, I wanted to learn more about Michigan’s design roots. Not knowing what to expect, I found Michigan is home to many historic designers, several innovative design-forward companies, and top design schools. Automotive is a source of Michigan pride, but […]
You’re hiring a web designer or providing web design services, what’s included in a normal project? In other words, what are the deliverables, and the use of a membership website builder could be essential for this. Let’s start by defining what a deliverable is. Wikipedia defines a deliverable as: …a tangible or intangible good or […]
You have less than one second to make the right impression. Almost immediately after landing on your website users will make an uninformed, mostly subconscious judgment about what type of organization they’re interacting with. This initial judgment will largely be influenced by layout, design, and visual tone. It will not only influence the rest of […]