Google Analytics is a powerful tool provided you can make actionable sense of the reports. I often hear people lament that Google Analytics is overwhelming and difficult. Website owners struggle with what metrics to evaluate and how to make sense of it all. Yes, Google Analytics is a sophisticated and complex tool, but it doesn’t […]
In an age of abundant user behavior data it’s advantageous to adopt a methodology of release, test, learn and iterate. Why spend six months redesigning your website or application based on speculation when you can launch quickly, continually make improvements, and learn what works and what doesn’t. What I’m describing are design sprints. Design sprints […]
Design is a critical aspect of website success, despite the abundance of “ready for you” templates and site builders. Using off-the-shelf WordPress themes or Square Space templates can be a quick way to get an attractive site up and running, but it doesn’t mean the website will be successful. This isn’t to say that these […]
We’re huge advocates of creating personas during the strategy phase of web design. If nothing else, personas help stakeholders view the process from the perspectives of their target audience rather than focusing on their own, personal objectives. Personas can include a wide range of information depending on who’s crafting them. Designers have different opinions about […]
When creating a new website, it’s important to consider how visitors will be able to navigate from page to page. There are many different formats (patterns) you can utilize. You can even create your own unique combination of a number of different options. So whether you opt for a basic navigation bar at the top […]
When people visit your website, there’s a good chance they have at least a basic idea of what they’re looking to find. To help them find the most relevant part of your website as quickly as possible, easy and intuitive navigation is essential. There are many things to keep in mind as you design this […]
If you’re in a hurry to get a new website designed–well, we have to be honest with you. You might be out of luck. Good design is not something that unfolds overnight. You may not intend to agonize over every inch of white space or test out every Google font, but it’s important to put […]
I think we can confidently say not all WordPress website hosting is created equal. Is there even a difference between WordPress hosting and non-WordPress hosting and does it matter? The answer is: yes. WordPress website hosting can be defined as a managed hosting service optimized for the WordPress platform with security, usability, and speed enhancements. […]
Creating new, useful tools is what gets us out of bed in the morning. Often times we create marketing assets and business tools for our clients. On occation we see an opportunity to create something that has can help a much larger audience. Recently we needed to explored the possibility of automatically generating barcodes for […]
Web design is something every business owner needs, because every business needs a website. For some, a well-designed website is a great asset that solidifies a trustworthy brand message and image in the eyes of consumers. However, we know the opposite is also true. A poorly designed site has the potential to damage your brand’s […]