How To Register A Conversion In Google Analytics 4 (GA4)

GA4 has a new way of tracking conversions in Analytics. It allows you to track any type of goal, not just e-commerce goals like sales and leads. It’s more powerful, but it’s also a little more complicated. This article will explain how to register your first conversion in GA4 and set up your goals correctly. […]

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How to Sell on Amazon for Beginners

You are finally ready to tackle that 800-pound gorilla. So, you think you are ready to sell on Amazon.  You’ve heard horror stories about high fees, lost shipments, lousy customer service, and worst of all, Amazon cannibalizes sales from your website. So, you ask yourself, how could anyone ever afford to sell on Amazon?  Let […]

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We talk web strategy on The Crux podcast

It’s not often you get invited on a podcast you actively listen to. This lead design strategist Ross Johnson was invited onto The Crux, a podcast focused on digital marketing covering topics such as trends, Google Ads, search engine optimization, budgeting, and more. Ross and host David Oltean discuss: What is design strategy and why […]

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Optimizing WordPress for Google PageSpeed Insights – Advanced Techniques

Speed is important. Users expect fast loading websites, and Google considers page performance as a ranking factor. Google Pagespeed or Lighthouse insights have received more attention over the years, especially now that Google has identified what they call “Core Web Vitals” as a future ranking signal. Unlike other tools, Pagespeed and the Core Web Vitals […]

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What is website strategy and why do I need it?

According to Forrester Research, well-designed websites perform 400% better compared to the industry average. Where does the 4X difference in performance come from? Is it how aesthetically pleasing the design is? How fast it loads? The mobile experience? Usability? The quality of content? While these are all important factors, the largest contributor to website success […]

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Reducing Bounce Rates Through Design

Your website won’t be successful if users leave the site shortly after they arrive. Bounce Rate is the measurement of what percentage of users leave your site without navigating to another page. It not only informs you of how engaging your site is, but it can also significantly impact search engine rankings as well. Reducing […]

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How to hire a web design company

Hiring a web design company can feel daunting. For example, searching “Web Design Company” in Google returns over 7 billion results. While not all of those webpages are actual companies you could hire, there are lots of companies to choose from. And it’s also great to get a local web designer as communication is so […]

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Call to Action Marketing Strategy

In the past I’ve written about the importance of having a separate call to action for each stage of the buyers journey. In this article I’m going to expand on that concept and outline how to identify a strategy for each of these calls to action. First I’ll summarize why you need to have a […]

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10 Ways to Get More From Your Website in 2020

It’s a new year, a time of reflection and goal setting. Whether you subscribe to new years resolutions or not, 2020 should be the year you stop neglecting your website. Regardless of how performant your website currently is, it can be do better. You might already know this. You probably realize you should dedicate more […]

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