To design positive emotional experiences you must understand human emotion. The subject of emotions is complex largely because everything we do is either influenced by, or directly caused by, emotion. Factor in the range and capacity different individuals have for emotion, add in the fact most emotions occur subconsciously, and round this out with the […]
Successful design manages cognitive load. Cognitive load is a technical term for “mental effort,” more specifically it’s the total amount of mental effort required for a given task. Completing any task requires some level of mental effort. This includes learning new information, analyzing stimuli, and working with short and long-term memory. Mental energy which has […]
Some might tell you the only way to manage your association is through a “one size fits all” Association Management System like NOAH. While these tools have their place, they are not the best solution in all situations. In this article, we’ll discuss benefits towards assembling a custom Association Management System using open source tools […]
The vast range of design styles should be an indicator of just how different personal preferences can be. A style characterized by high gloss and polish may be loved by one group and hated by another. The design could be viscerally appealing and behaviorally enjoyable and still result in this outcome. Remember logic assigns meaning […]
Grids are a fundamental design tool that have been used since the modernization of visual design. Using a grid is such a de-facto standard that you may have never stopped to think about why grids improve your designs. I’d like to explore the psychology behind grids. Let’s start by examining what happens if you design […]
At one time every website feature was built from scratch. Even the programming languages used were in their infancy and required more effort to fulfill basic requirements. Today, we have an overwhelming amount of tools, frameworks and APIs to leverage. We can create feature rich websites and online application in less time and lower costs. […]
If you have designed a site that addressed five of the six layers of design you have surpassed most sites on the web. Even great designers will fail to address the first five layers in a design. Stopping here however, would ignore one of the fundamental aspects of being human, having emotions. Emotion is the […]
Visual design, like people, has a personality. I’ve said it many times before, visual design is communication. How a design is executed will tell viewers a story about the subject matter represented. The typography, colors, imagery, spacing all work together to form what we often refer to as visual language and design tone. Much like […]
For over a decade we’ve universally recommended the Google Analytics tracking script for all websites. Lately we’ve added another script to our recommendations– the Facebook pixel. Let’s talk about what this script is and why you should have it on your website. What is a “Tracking Pixel”? You might wonder “what is a tracking pixel?” […]
An optimized website can convert ten times as many users as a non-conversions optimized site. The amount of information on conversion optimization is vast, a quick Google search reveals over 578 million results on “Conversion Optimization.” With so much information on the subject available, it can be difficult to identify where to start or what […]