Archaic design and online invisibility hurt architectural security firm
Insulgard is the leading provider of architectural security solutions. They manufacture, sell, install, and consult on bullet, blast and forced entry resistant glass, doors, and entryways.
Insulgard came to us because their old site contained an array of issues, preventing them from achieving the greatest returns on marketing investments. Their site was not mobile-friendly, was visually dated, and had not been designed with consideration to business objectives and driving conversions. It also did not rank well, or even appear at times, in online searches.
Strategy + Marketing
We started with a rigorous discovery phase to learn everything about the business, target market, competitors, and objectives. Based on our findings, we developed a detailed strategy outlining how we’d design a website to build awareness, attract new customers, and turn visitors into qualified leads.
Through our brand discovery framework, we were able to determine the key attributes of the Insulgard brand, and design a visual layer that communicated their unique, leading position within the market.
We built the site on the WordPress content management platform to allow for streamlined expansion, and make it easy for the Insulgard internal team make visual and content updates. Mobile responsiveness was built in, ensuring the site would function ideally on a smartphone, tablet, or computer monitor.
We performed keyword research to identify search volume, competitiveness, and opportunities, then optimized the site to rank higher in search.
The redesigned Insulgard website now receives 10 times the traffic and leads, compared to their previous site.
3.7 Designs was a great partner in the design and implementation of our new website. From the onset, they personalized the experience identifying what differentiated us from our competition and using those strengths to build a site in which we’ve realized immediate benefits. We’re now on the first page of google searches which was the ultimate goal of this project. I highly recommend working with Declan, Ross and the rest of the 3.7 Designs team.Steve Hurley, General Manager, Insulgard Security Products