Michigan Graphic Design Company

Every aspect of your brand tells a story. It can be a story that aligns with who you are and what you do, or one that doesn’t represent your true identity. We focus on telling your truth.

Elevating brands through engaging, smarter design

Design is communication, and the moment someone sees your logo, business card, brochure, or infographic, they’ve already made assumptions and judgments about who you are and what you stand for.

Too often, brands fail to connect deeply with target audiences because their design is not up to par or maybe they are communicating “the wrong story.”

We’re not here to make pretty pictures. Behind great design is an intelligent strategy that empowers us to accurately define your brand and translate your attributes into a cohesive visual language. A language that’s engaging, powerful, and effective.

Design aspects and issues we address and solve

Brand Identity

Brand strategy

Physical materials

Digital Assets

Tradeshow support

Brand Books

Digital Assets

Tradeshow support

A gallery of creative assets including digital ads, email templates, and logos

Our Double Helix brand discovery process allows us to dig deep into the DNA of your brand and pick apart the strands that make you unique.

Through this process, we identify your culture, voice, target audience, differentiators, and the aspects of your brand that will resonate the most with prospects and clients.

  1. 06 Emotion
  2. 05 Communication
  3. 04 Value
  4. 03 Usability
  5. 02 Reliability
  6. 01 Function

Design Psychology

Design Thinking



What’s the main purpose of your website? You may have several, but to create the most effective functionality, we use this layer to zero in on one primary objective.



Regardless of device or user restrictions, your visitors must have a consistent experience. So this layer ensures your website design doesn’t create any unnecessary challenges.



People come to your website with goals in mind. With this layer, we make sure they reach these goals as quickly as possible, while setting the tone for a positive experience.



How could you put someone in a better position based on what they want to accomplish? This layer is where we look for opportunities to incorporate tools, resources and information that improve your visitors’ situation.



Rather than designing for your preferences, you must design for the psychological aspects of your target audience. So this layer leads to design that immediately resonates and communicates the right message to the people you want to reach.



Emotions influence almost every human decision. So we use this layer to settle in on specific emotional responses — created through design — that push your visitors toward a designed action.

Design thinking is such a critical part of our offering that we’ve developed our own design methodology (the six layers of design) and process (saturation) to guide each project we engage in.

Strategy is the foundation of our process. We start with research and discovery, giving us a strategic lens to paint a roadmap towards future success.

brand discovery
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Discover how we can propel you towards your goals.

We’ve guided countless clients to achieve their goals and become heroes, and we’re excited to do the same for you. Ready to kick things off?