Digital marketing and web design for B2B technology companies
We’ve helped over 100 clients reach their audience and accomplish their goals over 19 years.
Do you have an in-house marketing team with ambitious goals like…
Telling your brand story.
A cohesive digital presence that tells your singular story and helps set you apart.
Generating massive demand.
Generating demand and brand awareness by reaching a wider audience.
Acquiring highly qualified leads.
Consistent lead acquisition to keep your pipeline full and stakeholders happy.
Exceeding sales targets.
Enable sales to meet and exceed sales targets, driving business growth.
That’s where we come in.
We’re not a web design company that does marketing. We’re not a marketing agency that designs websites.
We’re three specialist agencies in one – uniquely strong in marketing, development, and design, backed by expert strategy.
We’re not a vendor, we’re your partner.
Together, we’ll collaborate to:
Develop a strategy
Determine who your ideal customers are, what they care about, and how and where to communicate with them.
Tell your brand story
Create and execute a new content strategy and redesign your website so it’s both beautiful and effective at creating results.
Increase demand
Increase your online visibility through SEO, social media, paid advertising, email marketing, HubSpot CRM, and marketing automation.
Drive Results
Generate leads and sales, consistently.
Ready for high-impact ROI working with a team of experts you can trust?
Reach out to us. We’d love to hear more about your project.
What does 3.7 stand for, and why are butterflies everywhere?
One of the most common questions we’re asked is the story behind our name. Usually, people wager a guess, some of the answers we’ve heard include:
- 3.7 was our grade point average in college (Good, but not quite 4.0)
- Something related to the 37 Signals app, now known as Basecamp (Nope, we were unaware of the company when we got started)
- 37 was the number of our favorite ball player (We respect former pitcher Dave Stieb, but weren’t huge Blue Jay’s fans)
- We haven’t reached 3.8 in our release cycle
So what does 3.7 really stand for?
In chaos theory, there’s a concept called the Butterfly Effect. It’s a hypothesis that one small action can cause a chain reaction, resulting in much larger differences in a later state.
The classic example is a butterfly flapping its wings which could, in theory, change weather patterns on the other side of the world.
In mathematical terms, there’s a formula that maps population growth: pt+1 = ((K – pt)/K)*(1 + r)*pt = ((K – pt)/K)*s*pt.
When the multiplier S reaches 3.7 in this formula, the population jumps in an unexpected, non-linear way.
At 3.7 Designs, we apply the concept of the butterfly effect to business. Creating small inputs and changes (like a website refresh or a new marketing campaign) to generate exponentially bigger and better results (like business growth, lower overhead, higher website rankings, etc.).
Our mission is to make you a hero… to your boss, the board, and to yourself.
We’re your partner, ally, and number one advocate, providing guidance and advice that supports you in achieving your business goals.
Get to know us
The 3.7 Designs' team
Ross Johnson
Creative, Strategy / Founder
Declan O’Neill
Head of Operations
Lacey Baker
Senior Project Manager
Chris Valle
Project Manager
Melanie Dunn
Digital Marketing Specialist
John Castellese
Senior Developer
Glendon Grapperhaus
Senior Developer
Jack Avakian
Campaign Manager
Where you can find us
While we started in Ann Arbor, Michigan, we’re now a fully remote team with members from across the United States and even Canada!
We still have a soft spot for Ann Arbor and have several team members in the area. After all, it’s a great city in a state with a rich history in design and technology innovation. Herman Miller, William Hewett, and Larry Page were all born here.
