In 2010, 3.7 DESIGNS founder, Ross Johnson, authored a book covering the fundamentals of successful web design. The six core elements are referred to as “layers” and make up the methodology behind our design strategies.
The six layers are described in order: functionality, reliability, usability, proficiency, communication, and emotion.
Focused on Results Our P/MET/S Framework
Our P/MET/S framework is the actionable process that incorporates the Six Layers of Design methodology. The framework supports design research, strategy creation, decision making, and performance evaluation. It allows us to consistently produce websites with measurable results that emotionally engage audiences.
Web Design Services
How we can help your brand online
Is your current site a poor representation of your brand? We’ll craft a custom designed website that emotionally engages your audience and achieves measurable results.
We’ve been designing and writing about the web for over fifteen years and know the medium inside and out.
Want to improve website performance? Our website audit will get you on track.
We look at all the key aspects of your website, identifying goals, functionality, reliability concerns, usability, communication and emotional engagement.
Looking to manage your website in house? Get a content management system based on WordPress and maintain your site without knowing code.
WordPress powers 25% of the web, maybe it should power your website as well?
Need more leads or sales? Optimize your site for conversions, increasing the number of people who purchase or contact you after visiting your site.
Our Web Design Process
How the magic happens
We focus on what’s important
We always identify why the website exists and use design to ensure our work accomplishes tangible business goals.
User satisfaction ultimately determines if your site is successful, so it’s important that it be usable and visitors have a positive experience.
People make decisions based on emotion and are not always rational. We design sites that engage with users on an emotional level.
In today’s mobile connected world it’s critical that websites are usable across a wide range of devices.
Statistics show that users will abandon your website if it takes longer than three seconds to load.
Search Engine Optimization
If you can’t be found online you don’t exist. We build search engine friendly and optimized websites.
Up to 20% of the world has an accessibility challenge. Accessible websites ensure everyone can access your content.
Successful websites need to be updated regularly. We build sites using the WordPress platform so you can update your site in house.