Build awareness, generate leads, and drive business growth.
See how 3.7 Designs can help you find and convert more prospects into leads, customers, and members through strategy-led design and marketing psychology expertise with our exclusive web design and digital marketing process.
We help b2b technology-focused companies drive growth by solving these marketing challenges:
It’s a crowded space and you’re facing intense competition.
You face multiple competitors offering similar products or services, making it difficult to stand out and differentiate yourself.
Your sales cycle is long and complex.
Your sales cycle is long and requires approval from multiple stakeholders. Each has different interests that need alignment to secure buy-in.
You can’t reach your audience.
You’ve identified your ICP (ideal customer profile) and you have a compelling solution to their problems, but they don’t know you exist.
Lead flow is non-existent, your pipeline is dry.
Your website gets traffic, but no one reaches out. All of your sales come from outbound initiatives.
digital marketing is table stakes
67% of B2B buying decisions are made through digital channels.
Decision makers spend more time researching solutions online. According to Forrester Research, [two-thirds or 67%] of buying decisions are now made online and via social media – before buyers speak to suppliers. Your prospects are becoming experts first, and only then speaking with you.
To speak with you, customers have to find you. If your website is not visible online, they’ll have a harder time knowing about you. We create mobile- and user-friendly websites that convey your brand personality, show up prominently in search, and generate qualified leads. Because today, an effective digital presence isn’t a “nice to have”, it’s a must have.
thoughtful solutions for business growth
Your business is unique and you need a thoughtful marketing strategy to succeed
A cookie-cutter process isn’t going to get you the results you need. You need customized marketing strategies that identify how to send the right messages, to the right people, at the right time, so they take action.
We’ve been working with tech companies for nearly twenty years and know the industry deeply, allowing us to create uniquely effective digital marketing strategies that drive surprising results.
Harnessing the Science of Persuasion
Leveraging Marketing Psychology to Drive Results
With over 40 proven persuasive design patterns, we integrate the principles of marketing psychology into every aspect of our work. By analyzing your audience’s psychological profile, we uncover the strategies that resonate most at each stage of the buyer’s journey. This targeted approach ensures your messaging, design, and campaigns connect deeply with your audience, driving engagement, conversions, and long-term success.
B2B Technology marketing agency
Deep tech industry expertise
We’ve spent the last 15+ years helping tech companies like yours succeed, and we can help you too.
B2B Software and Hardware
Enterprise software, B2B SaaS companies, engineering software, and cybersecurity firms.
Manufacturing and Industrial Technology
Industrial equipment manufacturers, manufacturing services, and advanced materials production.
Biotechnology and Life Science
Biotech, science research products and services, pharmaceutical companies, and medical device manufacturers.
Proven track record of delivering quantifiable business outcomes
B2B marketing focused on driving business growth.
7,900%
Insulgard saw a 7,900% increase in leads after launching their new search engine optimized website and content campaign, from one lead per month to over 80.
400%
Polymershapes saw a 400% increase in organic search traffic from a new B2B marketing strategy and content marketing campaign.
500%
ETA’s website redesign led to exponential growth in lead generation by increasing conversion rates by 500%, growing from 0.5% to 3%.
$700k
After launching an e-commerce platform, our biotechnology client increased their revenue by $700,000.
fractional digital marketing team
We can extend your brand’s marketing function or run it entirely.
If you lack the in-house expertise or resources, as a full-service marketing agency, we can integrate or run your marketing function for a fraction of the cost of hiring full-time staff.
CRM
Social Media
Design / Creative
Web Dev.
Strategy
SEO
Paid Media
Content
Lead Gen.
marketing strategy first
We’ll do the discovery and planning to identify how to accomplish your objectives.
Our robust discovery and strategy process allows us to understand your audience and industry landscape deeply. Using marketing psychology, we can craft a plan to get you to your desired destination.
Website Strategy
Digital Marketing Strategy
Content Strategy
Inbound Strategy
SEO Strategy
Paid Media Strategy
Two decades of web design
Custom-designed and developed websites tailored to your exact needs.
Our agency started as a web design agency. We are experts in essential web design disciplines, including information architecture, user experience, user interface design, custom web development, search engine optimization, web security, and website performance.
Web Design / Redesign
WordPress Development
UI/UX Design
HubSpot CMS
eCommerce
Conversion Rate Optimization
demand and lead generation
Build brand awareness and generate leads to fill your sales pipeline.
It doesn’t matter how compelling your product or service is if no one knows about it or understands what makes it unique. We can help you with demand generation and qualified leads to fill your sales pipeline through our proven marketing strategies.
Lead Generation
Inbound and Content Marketing
HubSpot Consulting
Marketing Automation
Digital Advertising / PPC
Search Engine Optimization
Social Media Marketing
Account Based Marketing
tech company case studies
B2B technology companies we’ve helped succeed
We specialize in solving the unique problems faced by B2B technology companies by providing tailored solutions backed by industry experience that meet each client’s unique needs.
“3.7 Designs was a great partner in the design and implementation of our new website. From the onset, they personalized the experience identifying what differentiated us from our competition and using those strengths to build a site win which we’ve realized immediate benefits.”
Steve Hurley General Manager at Insulgard
“Within the year we’ve worked with 3.7, we can confidently say we’ve met 100% of the goals we were looking to achieve 1 year ago. There aren’t many other companies we’ve worked with where we can say the same.”
JT Pedersen Director of Software Sales, N.A. at ETA, Inc.
Rooted in Michigan, Trusted Nationwide
Michigan-Born, Nationally Focused Digital Marketing Expertise
Founded in Michigan, 3.7 Designs has grown from local roots into a digital marketing agency with a national reach. While we’re proud of our Michigan heritage, our work spans industries and organizations across the country.
Our strategic, psychology-driven approach delivers measurable results for businesses of all sizes, whether they’re in the Midwest or across the U.S. We combine the reliability and values of our Michigan foundation with the expertise and perspective needed to drive growth on a national scale.
Get in touch
Discover how we can propel you towards your goals.
We’ve helped numerous clients achieve their goals, and we’re excited to do the same for you. Ready to kick things off?
