b2b technology marketing agency

See how 3.7 Designs can help your technology company find and convert more prospects into qualified leads, and customers smarter design thinking and our exclusive web design and digital marketing process.

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We help b2b technology-focused companies drive growth by solving these common challenges:

Intense competition

You face multiple competitors offering similar products or services, making it difficult to stand out and differentiate yourself.

Low visibility

Even though your offering is superior to competitors or you have no direct competitors, your target market doesn’t know you exist.

Insufficient lead generation

Your website gets traffic, but no one reaches out. All your sales come from outbound initiatives.

Complex sales cycles

Your sales cycle is long and requires approval from multiple stakeholders. Each has different interests that need alignment to secure buy-in.

The modern buyer’s journey is dramatically different than it was even five years ago. Today, people love to buy but hate to be sold.

Decision makers spend more time researching solutions online. According to Forrester Research, [two-thirds or 67%] of buying decisions are now made online and via social media – before buyers speak to suppliers. Your prospects are becoming experts first, and only then speaking with you.

To speak with you, customers have to find you. If your website is not visible online, they’ll have a harder time knowing about you. We create mobile- and user-friendly websites that convey your brand personality, show up prominently in search, and generate qualified leads. Because today, an effective website isn’t a “nice to have”, it’s a must have.

Strategic digital marketing looks at two sides of the same coin, how to approach marketing to deliver business results and provide value to your target audience. Identifying the overlap of what you want and what your audience wants is why our marketing campaigns perform better.

We look for high-leverage opportunities to produce results two, three or 10 times greater from your marketing investment.

Outcomes like these are only achieved through a long-term vision and partnership. Instead of a “one-and-done” approach, we’ll work closely with you to create, monitor, analyze, and constantly improve your website efforts. Through this process, we’ve helped clients increase leads by as much as 1,500% per month!

Business Outcomes We’ve Delivered


Increase in Leads


Increase in Search Traffic


Increase in Conversion Rate


in online sales

We understand the B2B technology space.

B2B Software

Enterprise software, B2B SaaS companies, engineering software, and cybersecurity firms.

Life Science

Biotech, science research products and services, pharmaceutical companies, and medical device manufacturers.


Ranging from industrial equipment manufacturers to advanced materials producers and electronic manufacturers.

A chart depicting 3.7 Designs' capabilities including: Strategy, Digital Marketing, Web Development, Marketing Technology, Web Design, and Branding

3.7 Designs stands out with our unique combination of strategic planning, creative design, and technical proficiency.

This enables us to provide comprehensive solutions to sales and marketing teams that not only capture the attention of your audience but also convert them into actual clients.

Digital Strategy

  • Website Strategy
  • Digital Marketing Strategy
  • Inbound Strategy
  • SEO Strategy
  • Content Strategy

Web Development

We specialize in solving the unique problems faced by B2B technology companies by providing tailored solutions backed by industry experience that meet each client’s unique needs.


Industry leading plastics distributor needs inbound marketing overhaul

View Case Study


Increase in leads


Increase in search traffic


Increase in search visibility


Designing the way to smarter architectural security solutions

View Case Study


Increase in leads


Increase in organic traffic


Higher conversion rate than industry avg.

The Inovo Group

Innovation consulting firm strides boldly into the unknown

View Case Study


Increase in leads


Increase in avg. time on site


Increase in organic search traffic

Engineering Technology Associates, Inc.

Building a Winning Website (And Inbound Marketing Strategy) From Scratch

View Case Study


Increase in Organic Search Traffic


Increase in Leads


Increase in Conversion Rate

We’ve helped B2B technology clients like these solve complex web design, marketing, and sales problems.

MS Bioworks
Ann Arbor SPARK
Ashling Partnes
Arbor Assay

3.7 Designs was a great partner in the design and implementation of our new website. From the onset, they personalized the experience identifying what differentiated us from our competition and using those strengths to build a site in which we’ve realized immediate benefits.

Steve Hurley, Insulgard

Over sixteen years in business

We take a thoughtful approach to all intitiatves

Design thinking. Problem solving

Native to digital

Here to teach

We’re local!

Get in touch

Discover how we can propel you towards your goals.

We’ve guided countless clients to achieve their goals and become heroes, and we’re excited to do the same for you. Ready to kick things off?