We'll help your website and digital marketing efforts soar

We’re an Ann Arbor, Michigan based firm and we make pay-per-click really pay off, dramatically improve search rankings, create user experiences that are truly friendly, design stylish sites that really represent your brand, and streamline and simplify your complicated digital world.

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We love helping organizations that help others. Your cause is our cause and we’ll be as dedicated as you are to building awareness, promoting events, increasing attendance, and generating donations.
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We’re never blinded by science, but help science-focused companies see the light in terms of improved marketing and greater online impact. Bio-medical, mass spectrometry services, and assay kits are just a few of our successful science projects.
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We’re well grounded in helping tech companies achieve lofty goals. Manufacturers, web-based businesses, media companies, and software providers have all benefited from our smarter design approach.

If your site is outdated, doesn’t represent the reality of your organization, or is even embarrassing, we’ll turn it around and make your brand and site shine.

023 – Visualisation

If prospective customers can’t find you, that’s a big problem. Our team knows how to create the presence and awareness you need to succeed online.

027 – Coding Error

Do you get complaints about your site or app? Do users find interactions clunky and frustrating? We can simplify, streamline, and create user interactions and user experiences that earn rave reviews.

015 – Time Measurement

We don’t operate as just a provider, we work closely with you as a true partner. If you’ve had negative experiences with other agencies, discover all the ways we’re invested in your success.

Search Engine

Key SEO factors evolve daily in the ever-changing cyber landscape. We stay up-to-date on what search engines like Google want and help clients achieve top rankings in organic and paid search.

045 – Positive Bar Chart

Have you invested a great deal in digital marketing but haven’t achieved results equal to your expenditures? We understand the importance of your bottom line and provide effective, creative solutions that deliver a far more delightful ROI.

We look for high leverage opportunities where can we produce results two, three or even 10 times greater from your investment. This is what excites us and makes our clients smile, because we understand that creativity needs to be effective in order to be successful.

Using smarter design thinking – plus our own unique mix of technology, metrics, and know-how – we’ve helped clients in many sectors increase sales dramatically, build stronger brand awareness, become better positioned in crowded markets, generate large volumes of leads, and reduce costs significantly.

  1. 06 Emotion
  2. 05 Communication
  3. 04 Value
  4. 03 Usability
  5. 02 Reliability
  6. 01 Function

We’ve developed our own design methodology (the six layers of design) and process (p/met/s) to guide us through every project. That’s because, along with great strategy, smarter design thinking is a critical element in how we create success for our clients.


  • Interfaces
  • Websites
  • Mobile Web / Apps
  • Logo & Identity
  • Graphic Design


  • Responsive Websites
  • WordPress Development
  • eCommerce
  • Mobile Websites
  • WordPress Applications


  • Search Engine Optimization
  • Search Engine Marketing
  • Social Media Advertising
  • Digital Strategy

3.7 Designs was a great partner in the design and implementation of our new website. From the onset, they personalized the experience identifying what differentiated us from our competition and using those strengths to build a site in which we’ve realized immediate benefits. We’re now on the first page of google searches which was the ultimate goal of this project. I highly recommend working with Declan, Ross and the rest of the 3.7 Designs team.

— Steve Hurley, General Manager, Insulgard Security Products

Not satisfied to only understand what we needed in a web site, 3.7 went much further... learning about our organization and its work schedule allowing them to create a timeline for the project that didn’t keep butting up against a non-responsive wall because of our own commitments... Working with Ross, Lyndsay and Declan was a pleasure. They are smart, talented, creative, clever, sincere, honest – all wrapped in a great sense of humor. You can even throw in a little Sherlock into the mix -- their problem-solving skills truly set them apart.

The 3.7 Design team will invest in your project and in your success…with their skill, creativity, technological know-how, and best of all, with their hearts.

— Max Clayton, The Guild of Artists & Artisans

The 3.7 Design team created a gorgeous website for the Huron River Watershed Council. The design is inspiring, we’ve been told by visitors that the navigation is easy, and the backend is simple to manage. 3.7 created a Resource Library for our 500+ publications, encrypted our email links to protect us from spam, and made everything fit to all screen sizes (mobile optimized.) The team was both fun and polished: throughout the project I found them to be creative, nice, professional, talented, and I could tell they cared about the product.

— Anita Daley, Marketing Director

Working with 3.7 Design was a pleasure, which is not a word usually associated with building a website. They brought a combination of technical and artistic expertise that enabled us to get the look and results we wanted. Service during, and after the site was built, was exceptional.

— Tim Hygh Executive Director, Mackinac Island Tourism
  • Detroit Zoological Society
  • LearnDash