The work of making a website is never done. Once you put up the initial site, you need to examine data from various sources and adjust your site accordingly. This ongoing feedback loop is important because over time it can lead to more conversions, more sales and more of what you want overall. Any trackable […]
WordPress is the most popular content management system for a reason. It flexible, extendable and user-friendly. No wonder it’s used by 28% of the web. If you’ve decided to use WordPress one of your first decisions is use an existing theme (paid or free) or a custom developed one. We’ve written about this decision here. […]
With an ample amount of premium WordPress themes available you might question the need to have a custom theme designed and built for you. While there are some great WordPress themes available, a custom designed and built theme has numerous advantages. Ducks and Decorated Sheds A few years ago I attended a user-experience talk by […]
One of the biggest challenges in interface design is deciding what this visual layer needs to communicate and how it should make users feel. Commonly referred to as “look and feel,” this terminology glosses over an important caveat–something can be aesthetically pleasing while communicating the wrong message (i.e. a website for kids could look beautiful […]
The fourth WordCamp Ann Arbor just wrapped up, and the initial feedback is that it was the best one to date. Two years ago I wrote a post summarizing what I had learned leading WordCamps prior to stepping down as lead organizer. Now I’ve been involved in another two and have seen the camp I […]
One of the most common complaints about websites is that important information can be difficult to find. Leading users to the content they’re looking for is critical for a successful website visit and encourages previous users to return. Easy in theory but difficult in practice. Users can easily find information when it’s organized and labeled […]
2017 was the year of my foray into non-Camp WordPress conferences. They’ve changed my perspective on the WordPress conference landscape. Years ago when Pressnomics was first announced, I questioned the need for a non-camp focused conference. Couldn’t we discuss business topics at a WordCamp? Is this a way to get around the rules put in […]
The term “usability” receives a lot of attention in the web design space and with good reason. Usability implies users can effortlessly accomplish the goals that brought them to the website in the first place, and is the primary metric in determining whether a site is successful. Implementing usability in terms of simply meeting user […]
User personas are one of the most effective ways to improve the quality of your designs. Often created during design discovery, personas are a tool to better understand and align everyone around your target audience. When used properly, they ensure you stay on course and end up with the strongest possible design concept. In this […]
Congratulations on starting a website redesign process. If your business or organization is like most, your website is a critical marketing asset. If it’s been awhile since your last redesign I can imagine that expectations for this site are high, which can make your job managing the process stressful. After over a decade of managing […]