Web design is something every business owner needs, because every business needs a website. For some, a well-designed website is a great asset that solidifies a trustworthy brand message and image in the eyes of consumers. However, we know the opposite is also true. A poorly designed site has the potential to damage your brand’s […]
You’re thinking about redesigning your website (or maybe need a new one from scratch). You have a high level idea of what you want, but the specifics escape you. We might use websites constantly, but planning a website isn’t easy. There are hundreds of decisions to make and the critical decisions aren’t always obvious. Building […]
Creating a website for your business is an exciting venture. Working in an online format, you get to put forth your vision for how potential customers and clients will interact with your product. However, some businesses unfortunately fall short when measuring the success of a site. How do you even know if your site is […]
The work of making a website is never done. Once you put up the initial site, you need to examine data from various sources and adjust your site accordingly. This ongoing feedback loop is important because over time it can lead to more conversions, more sales and more of what you want overall. Any trackable […]
WordPress is the most popular content management system for a reason. It flexible, extendable and user-friendly. No wonder it’s used by 28% of the web. If you’ve decided to use WordPress one of your first decisions is use an existing theme (paid or free) or a custom developed one. We’ve written about this decision here. […]
With an ample amount of premium WordPress themes available you might question the need to have a custom theme designed and built for you. While there are some great WordPress themes available, a custom designed and built theme has numerous advantages. Ducks and Decorated Sheds A few years ago I attended a user-experience talk by […]
One of the biggest challenges in interface design is deciding what this visual layer needs to communicate and how it should make users feel. Commonly referred to as “look and feel,” this terminology glosses over an important caveat–something can be aesthetically pleasing while communicating the wrong message (i.e. a website for kids could look beautiful […]
The fourth WordCamp Ann Arbor just wrapped up, and the initial feedback is that it was the best one to date. Two years ago I wrote a post summarizing what I had learned leading WordCamps prior to stepping down as lead organizer. Now I’ve been involved in another two and have seen the camp I […]
One of the most common complaints about websites is that important information can be difficult to find. Leading users to the content they’re looking for is critical for a successful website visit and encourages previous users to return. Easy in theory but difficult in practice. Users can easily find information when it’s organized and labeled […]
2017 was the year of my foray into non-Camp WordPress conferences. They’ve changed my perspective on the WordPress conference landscape. Years ago when Pressnomics was first announced, I questioned the need for a non-camp focused conference. Couldn’t we discuss business topics at a WordCamp? Is this a way to get around the rules put in […]