Website Redesign Timeline – How Long It Should Take

A website redesign can be crucial to converting more prospects into leads, customers, and members. With smart design thinking and a well-crafted digital marketing strategy, you can significantly increase your business’s leads, sales, revenue, and profits.

At 3.7 Designs, we have a seven-phase website design process honed over fifteen years that ensures timely and successful project delivery. The phases are:

• Discovery (1 – 4 weeks)
• Strategy (2 – 8 weeks)
• UX Design (4 – 8 weeks)
• Development (4 – 10 weeks)
• Build-out (2 – 4 weeks)
• Quality assurance (2 – 4 weeks)
• Launch (1 week)

Here’s an overview of how our website redesign process can help you convert more prospects into customers.

Discovery Phase (1 – 4 weeks)

Understanding the nuances of your business, target audience, industry, competitive landscape, and current website performance is critical for making effective strategic decisions. Every redesign should start with a discovery phase, during which your agency interviews stakeholders and customers and performs its own research to understand all the influences and factors that should be considered when planning the redesign strategy.

Standard discovery phase deliverables include:

• Defining website objectives
• Website analytics audit
• Stakeholder interviews
• Customer interviews or surveys
• Competitive audit
• Buyer personas
• Buyer journey maps
• Industry audit
• Brand audits and workshops

These steps provide a wealth of information to be synthesized and used to direct the overall redesign strategy.

Strategy Phase (2 – 8 weeks)

During the strategy phase, we develop a website redesign strategy for your project. The information gained from the discovery process is used to define key performance indicators, messaging, differentiation, content strategies, calls to action, sitemaps, user flows, visual language, and page strategies.

The strategy is the heart of your redesign project and will be referenced at every process step. Every decision should be directed by the strategy to ensure the website will meet your defined objectives and not be influenced by personal opinion or speculation.

With the strategy defined, we can move into the UX design phase.

User Experience Design Phase (4 – 8 weeks)

Using the page strategies and visual language defined in the redesign strategy, our UX designers can produce high-fidelity mock-ups and prototypes. High-fidelity mock-ups depict the proposed design language, global elements, website components, and structure of essential pages and templates such as the homepage, about page, and service or product pages.

These are “mock-ups.” While they look like a final representation of a webpage, they are not developed in code and do not provide a 1:1 experience of the final page. Specifically, they often have filler content, are not responsive, and don’t simulate many interactions like sliders and carousels.

Mock-ups can be connected to create interactive prototypes that simulate navigating the site or performing multi-step workflows like free trial sign-ups or product configurations.

Mock-ups and prototypes aim to define the user experience, visual language, required components, workflows, and critical page structures before you move into development. Once you start developing templates and components, making significant changes is time-consuming. This phase lets you see a clear vision of the website experience before moving forward.

Development Phase (4 – 10 weeks)

During the development phase, we begin building the website’s functionality. At this stage, we develop the prototypes and wireframes for the front-end and back-end. We place a high priority on SEO, responsiveness, and speed. Our team also creates the website’s content, including copywriting and imagery.

Build-Out Phase (2 – 4 weeks)

The build-out phase is where we begin to design the website. Our designers take the wireframes and prototypes developed during the user experience design phase and create the website’s visual design. Among other features, we add e-commerce, contact forms, and social media integration to the website.

Quality Assurance Phase (3 – 4 weeks)

We test the website as part of our process to ensure it meets our high standards. Our team tests various devices and browsers’ functionality, usability, and compatibility.

This includes testing the site’s forms, links, and interactive features. Also, we ensure the layout is user-friendly and the design is consistent across all pages. Any issues encountered during this phase will be addressed to ensure the website functions appropriately. Our clients are also consulted at this stage regarding the design and functionality of their website. We take their feedback and suggestions into consideration and make the necessary changes.

Launch Phase (1 week)

The launch phase aims to ensure the website is ready for public release. 

Before launching the website, we perform a final round of quality assurance testing. The site is designed to load quickly and has all security features configured. The last step is to verify that all content is accurate and current.

As soon as the website is ready for public release, we launch it. As part of this process, DNS records are updated, website files are uploaded to the server, and any necessary settings are configured. In case anything goes wrong, we also back up the old website.

Are you Ready To Create an Enticing Website?

A website redesign can be a game-changer for your business in today’s digital age. You can convert more prospects into loyal customers, increase traffic, and ultimately drive more sales with its revenue. As a leading website redesign company, 3.7 Designs offers businesses customized website redesign services tailored to meet their needs.

Get in touch with us today to find out more about our website redesign services.