Mastering the Design Approval Process

Being a designer means channeling your soul into bringing something new into the world… only to have a group of strangers tear it — and your self worth — apart. Critiques are an unwavering part of any designer’s life and are easily the worst part of the job. Formally educated designers leave the womb of […]

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Planning a Website or Website Redesign: First Things First

There is no greater factor in website success than the planning phase. You might be tempted to start planning with consideration to time, budget, and functionality, but doing so is putting the cart in front of the horse. Before you can figure out what you need to spend, how long it will take and what […]

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Reviving the Hierarchy of Design Needs

When I was approached by a large publisher to author a book on design I was humbled by the notion. I spent a great deal of time researching things I already knew but didn’t limit myself to only web-design topics. I explored all different design niches, from industrial to fashion. During this time I came […]

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Designing with Intention

Anytime you design there exists a choice to do so intentionally or intuitively. The intuitive approach uses one’s instincts to feel out the needs of the design. They piece together the layout, information architecture, and visual style based on what feels right. It tends to be a trial-and-error process. Intentional design, on the other hand, […]

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Project Panorama – A WordPress Project Management Plugin

Two years ago I authored a simple project visualization plugin dubbed “Project Status.” The inspiration for Project Status, was a simple question I heard frequently. Over the past ten years of client services, I’ve received numerous e-mails and phone calls with the simple and reasonable question… “Where are we at?” It turns out, even with […]

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10 Ways To Approach Design Scientifically

Desired outcomes are the cause of all design. With the commercial web, design primarily exists for two reasons. One, revenue generation and two, expense reduction. From the perspective of producing desired outcomes, it’s more effective to approach design like a science rather than an art form. Not all designs will perform equally, you can browse […]

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Clark is Wrong About Nielsen Being Wrong About Mobile

Earlier last week, I was pleasantly surprised when Jacob Nielsen posted a report on mobile web design which closely mirrored my own philosophy. The key takeaway of the article is that mobile specific sites are more effective than full content sites with mobile friendly presentation. After reading the article, I hoped the findings would put […]

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Project Status Plugin for WordPress

Don’t care why I created the plugin? Skip the explanation and download it here. The most valuable insight I have gained from running a design agency is an understanding of my strengths and weaknesses. Like most agency owners or freelancers, I got into the business because I love creativity. While business is exciting and I […]

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Redundant is Usable

Over the past fifteen plus years of designing websites for other people, I have received countless requests to remove elements from a design because they are “redundant.” The perception is that if something is included on the page once, especially in an obvious fashion, there’s no reason to repeat it elsewhere. Further baffling, it’s my […]

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Selective Disregard, Why It’s Causing Your Website To Fail

Few websites are designed with bad intentions. If the designer or stakeholders care about the project you can be sure every element on the page has been analyzed, reviewed and tweaked. This sounds obvious, but it should be disconcerting. Let me explain further. If most websites have had thought and care put into them, why are […]

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