Posts and Articles that discuss how to plan your website, and what you should know before you start a website or redesign.
The vast range of design styles should be an indicator of just how different personal preferences can be. A style characterized by high gloss and polish may be loved by one group and hated by another. The design could be viscerally appealing and behaviorally enjoyable and still result in this outcome. Remember logic assigns meaning […]
At one time every website feature was built from scratch. Even the programming languages used were in their infancy and required more effort to fulfill basic requirements. Today, we have an overwhelming amount of tools, frameworks and APIs to leverage. We can create feature rich websites and online application in less time and lower costs. […]
For over a decade we’ve universally recommended the Google Analytics tracking script for all websites. Lately we’ve added another script to our recommendations– the Facebook pixel. Let’s talk about what this script is and why you should have it on your website. What is a “Tracking Pixel”? You might wonder “what is a tracking pixel?” […]
An optimized website can convert ten times as many users as a non-conversions optimized site. The amount of information on conversion optimization is vast, a quick Google search reveals over 578 million results on “Conversion Optimization.” With so much information on the subject available, it can be difficult to identify where to start or what […]
In an age of abundant user behavior data it’s advantageous to adopt a methodology of release, test, learn and iterate. Why spend six months redesigning your website or application based on speculation when you can launch quickly, continually make improvements, and learn what works and what doesn’t. What I’m describing are design sprints. Design sprints […]
Design is a critical aspect of website success, despite the abundance of “ready for you” templates and site builders. Using off-the-shelf WordPress themes or Square Space templates can be a quick way to get an attractive site up and running, but it doesn’t mean the website will be successful. This isn’t to say that these […]
You’re thinking about redesigning your website (or maybe need a new one from scratch). You have a high level idea of what you want, but the specifics escape you. We might use websites constantly, but planning a website isn’t easy. There are hundreds of decisions to make and the critical decisions aren’t always obvious. Building […]
One of the biggest challenges in interface design is deciding what this visual layer needs to communicate and how it should make users feel. Commonly referred to as “look and feel,” this terminology glosses over an important caveat–something can be aesthetically pleasing while communicating the wrong message (i.e. a website for kids could look beautiful […]
The term “usability” receives a lot of attention in the web design space and with good reason. Usability implies users can effortlessly accomplish the goals that brought them to the website in the first place, and is the primary metric in determining whether a site is successful. Implementing usability in terms of simply meeting user […]
Congratulations on starting a website redesign process. If your business or organization is like most, your website is a critical marketing asset. If it’s been awhile since your last redesign I can imagine that expectations for this site are high, which can make your job managing the process stressful. After over a decade of managing […]