10 Ways to Get More From Your Website in 2020

It’s a new year, a time of reflection and goal setting. Whether you subscribe to new years resolutions or not, 2020 should be the year you stop neglecting your website. Regardless of how performant your website currently is, it can be do better. You might already know this. You probably realize you should dedicate more […]

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Why personas are antiquated (and what you should use instead)

Personas are antiquated… this coming from someone who has relied on and written about them for years. For years at 3.7 Designs, we’ve created personas during the design discovery phase. I recently realized that the traditional marketing persona is no longer a relevant practice. The keyword here is “traditional.” At 3.7 we’ve adopted a practice […]

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Hooked: How to engage your website audience in one second or less

You have less than one second to make the right impression. Almost immediately after landing on your website users will make an uninformed, mostly subconscious judgment about what type of organization they’re interacting with. This initial judgment will largely be influenced by layout, design, and visual tone. It will not only influence the rest of […]

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Astra Pro with Gutenberg Review – Practical Application

At 3.7 Designs we have an array of strategies we use to solve business problems. For example, when it comes to redesigning a website we might recommend recommend a completely custom design that starts with a design discovery engagement. Typically this process can take three to six months with ample time upfront to research the […]

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Alternatives to NOAH AMS (Association Management System)

Some might tell you the only way to manage your association is through a “one size fits all” Association Management System like NOAH. While these tools have their place, they are not the best solution in all situations. In this article, we’ll discuss benefits towards assembling a custom Association Management System using open source tools […]

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Emotional Design Model – Designing Enjoyable Interactions

The vast range of design styles should be an indicator of just how different personal preferences can be. A style characterized by high gloss and polish may be loved by one group and hated by another. The design could be viscerally appealing and behaviorally enjoyable and still result in this outcome. Remember logic assigns meaning […]

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What to Know About Using Third Party Technology on Your Website

At one time every website feature was built from scratch. Even the programming languages used were in their infancy and required more effort to fulfill basic requirements. Today, we have an overwhelming amount of tools, frameworks and APIs to leverage. We can create feature rich websites and online application in less time and lower costs. […]

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Facebook Tracking Pixel – What is it and why should you use it

For over a decade we’ve universally recommended the Google Analytics tracking script for all websites. Lately we’ve added another script to our recommendations– the Facebook pixel. Let’s talk about what this script is and why you should have it on your website. What is a “Tracking Pixel”? You might wonder “what is a tracking pixel?” […]

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50 Point Conversion Optimization Checklist

An optimized website can convert ten times as many users as a non-conversions optimized site. The amount of information on conversion optimization is vast, a quick Google search reveals over 578 million results on “Conversion Optimization.” With so much information on the subject available, it can be difficult to identify where to start or what […]

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Paper Prototyping for Design Sprints

In an age of abundant user behavior data it’s advantageous to adopt a methodology of release, test, learn and iterate. Why spend six months redesigning your website or application based on speculation when you can launch quickly, continually make improvements, and learn what works and what doesn’t. What I’m describing are design sprints. Design sprints […]

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