Designing with Archetypes

Visual design, like people, has a personality. I’ve said it many times before, visual design is communication. How a design is executed will tell viewers a story about the subject matter represented. The typography, colors, imagery, spacing all work together to form what we often refer to as visual language and design tone. Much like […]

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Psychology of Beautiful Web Design

If you’re a frequent reader of this blog you might have noticed I can be critical of visual design. The underlying implication that visuals received a disproportionate amount of attention during the initial stages of page layout and construction. A qualification is now in order: Visuals don’t make a design great, but they’re an essential […]

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Paper Prototyping for Design Sprints

In an age of abundant user behavior data it’s advantageous to adopt a methodology of release, test, learn and iterate. Why spend six months redesigning your website or application based on speculation when you can launch quickly, continually make improvements, and learn what works and what doesn’t. What I’m describing are design sprints. Design sprints […]

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Principles of Effective Web Design

Design is a critical aspect of website success, despite the abundance of “ready for you” templates and site builders. Using off-the-shelf WordPress themes or Square Space templates can be a quick way to get an attractive site up and running, but it doesn’t mean the website will be successful. This isn’t to say that these […]

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Website Navigation Design Paterns

When creating a new website, it’s important to consider how visitors will be able to navigate from page to page. There are many different formats (patterns) you can utilize. You can even create your own unique combination of a number of different options. So whether you opt for a basic navigation bar at the top […]

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Making Your Website Navigation Easy

When people visit your website, there’s a good chance they have at least a basic idea of what they’re looking to find. To help them find the most relevant part of your website as quickly as possible, easy and intuitive navigation is essential. There are many things to keep in mind as you design this […]

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How do you know if your website is successful?

Creating a website for your business is an exciting venture. Working in an online format, you get to put forth your vision for how potential customers and clients will interact with your product. However, some businesses unfortunately fall short when measuring the success of a site. How do you even know if your site is […]

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Website Tracking & Monitoring Tools

The work of making a website is never done. Once you put up the initial site, you need to examine data from various sources and adjust your site accordingly. This ongoing feedback loop is important because over time it can lead to more conversions, more sales and more of what you want overall. Any trackable […]

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Custom WordPress Theme Design: What to Look For

WordPress is the most popular content management system for a reason. It flexible, extendable and user-friendly. No wonder it’s used by 28% of the web. If you’ve decided to use WordPress one of your first decisions is use an existing theme (paid or free) or a custom developed one. We’ve written about this decision here. […]

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WordPress Themes: Custom Development or Existing Premium Theme

With an ample amount of premium WordPress themes available you might question the need to have a custom theme designed and built for you. While there are some great WordPress themes available, a custom designed and built theme has numerous advantages. Ducks and Decorated Sheds A few years ago I attended a user-experience talk by […]

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