10 Ways to Get More From Your Website in 2020

It’s a new year, a time of reflection and goal setting. Whether you subscribe to new years resolutions or not, 2020 should be the year you stop neglecting your website. Regardless of how performant your website currently is, it can be do better. You might already know this. You probably realize you should dedicate more […]

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Why personas are antiquated (and what you should use instead)

Personas are antiquated… this coming from someone who has relied on and written about them for years. For years at 3.7 Designs, we’ve created personas during the design discovery phase. I recently realized that the traditional marketing persona is no longer a relevant practice. The keyword here is “traditional.” At 3.7 we’ve adopted a practice […]

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Modern Website Deliverables

You’re hiring a web designer or providing web design services, what’s included in a normal project? In other words, what are the deliverables? Let’s start by defining what a deliverable is. Wikipedia defines a deliverable as: …a tangible or intangible good or service produce as a result of a project that is intended to be […]

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Hooked: How to engage your website audience in one second or less

You have less than one second to make the right impression. Almost immediately after landing on your website users will make an uninformed, mostly subconscious judgment about what type of organization they’re interacting with. This initial judgment will largely be influenced by layout, design, and visual tone. It will not only influence the rest of […]

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Why Your Website Doesn’t Generate Leads (and how to fix it)

You’re homepage is beautifully designed. It’s clear all the ways you can help. You’ve articulated why someone should hire you. You’ve validated your claims through case studies and testimonials, yet… You’re not getting the volume of leads you need. Sure they trickle in every month, but it’s not enough to grow your business. What are […]

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Does your website need to be beautiful?

When I first started designing websites in the 1990s, I focused most of my attention on creating striking visuals. In my defense, I was typically designing gaming website with only the occasional local business… but my goal was always to design a site that looked “cool.” In the early 2000s I stumbled across a website […]

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Fight or Flight: Which Emotion Does Your Website Evoke?

Are you a logical individual? Do you carefully consider all options before making a decision? Are opinions shaped primarily through facts and reasoning? If you answered yes to these questions, you’d be wrong. We are all emotional beings, and our emotions are the root cause of our thoughts and behaviors. Our logical, conscious thoughts simply […]

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Astra Pro with Gutenberg Review – Practical Application

At 3.7 Designs we have an array of strategies we use to solve business problems. For example, when it comes to redesigning a website we might recommend recommend a completely custom design that starts with a design discovery engagement. Typically this process can take three to six months with ample time upfront to research the […]

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The Three Levels of Emotional Design

To design positive emotional experiences you must understand human emotion. The subject of emotions is complex largely because everything we do is either influenced by, or directly caused by, emotion. Factor in the range and capacity different individuals have for emotion, add in the fact most emotions occur subconsciously, and round this out with the […]

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What is cognitive load and why does it matter in web and interface design?

Successful design manages cognitive load. Cognitive load is a technical term for “mental effort,” more specifically it’s the total amount of mental effort required for a given task. Completing any task requires some level of mental effort. This includes learning new information, analyzing stimuli, and working with short and long-term memory. Mental energy which has […]

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