Discussion about Web Design in General, including Accessibility, Usability, Asthetics, Typography and more…
Are you a logical individual? Do you carefully consider all options before making a decision? Are opinions shaped primarily through facts and reasoning? If you answered yes to these questions, you’d be wrong. We are all emotional beings, and our emotions are the root cause of our thoughts and behaviors. Our logical, conscious thoughts simply […]
At 3.7 Designs we have an array of strategies we use to solve business problems. For example, when it comes to redesigning a website we might recommend recommend a completely custom design that starts with a design discovery engagement. Typically this process can take three to six months with ample time upfront to research the […]
To design positive emotional experiences you must understand human emotion. The subject of emotions is complex largely because everything we do is either influenced by, or directly caused by, emotion. Factor in the range and capacity different individuals have for emotion, add in the fact most emotions occur subconsciously, and round this out with the […]
Successful design manages cognitive load. Cognitive load is a technical term for “mental effort,” more specifically it’s the total amount of mental effort required for a given task. Completing any task requires some level of mental effort. This includes learning new information, analyzing stimuli, and working with short and long-term memory. Mental energy which has […]
Some might tell you the only way to manage your association is through a “one size fits all” Association Management System like NOAH. While these tools have their place, they are not the best solution in all situations. In this article, we’ll discuss benefits towards assembling a custom Association Management System using open source tools […]
The vast range of design styles should be an indicator of just how different personal preferences can be. A style characterized by high gloss and polish may be loved by one group and hated by another. The design could be viscerally appealing and behaviorally enjoyable and still result in this outcome. Remember logic assigns meaning […]
Grids are a fundamental design tool that have been used since the modernization of visual design. Using a grid is such a de-facto standard that you may have never stopped to think about why grids improve your designs. I’d like to explore the psychology behind grids. Let’s start by examining what happens if you design […]
At one time every website feature was built from scratch. Even the programming languages used were in their infancy and required more effort to fulfill basic requirements. Today, we have an overwhelming amount of tools, frameworks and APIs to leverage. We can create feature rich websites and online application in less time and lower costs. […]
If you have designed a site that addressed five of the six layers of design you have surpassed most sites on the web. Even great designers will fail to address the first five layers in a design. Stopping here however, would ignore one of the fundamental aspects of being human, having emotions. Emotion is the […]
Visual design, like people, has a personality. I’ve said it many times before, visual design is communication. How a design is executed will tell viewers a story about the subject matter represented. The typography, colors, imagery, spacing all work together to form what we often refer to as visual language and design tone. Much like […]