Paper Prototyping for Design Sprints

In an age of abundant user behavior data it’s advantageous to adopt a methodology of release, test, learn and iterate. Why spend six months redesigning your website or application based on speculation when you can launch quickly, continually make improvements, and learn what works and what doesn’t. What I’m describing are design sprints. Design sprints […]

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Principles of Effective Web Design

Design is a critical aspect of website success, despite the abundance of “ready for you” templates and site builders. Using off-the-shelf WordPress themes or Square Space templates can be a quick way to get an attractive site up and running, but it doesn’t mean the website will be successful. This isn’t to say that these […]

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Jobs to Be Done in Web Design

We’re huge advocates of creating personas during the strategy phase of web design. If nothing else, personas help stakeholders view the process from the perspectives of their target audience rather than focusing on their own, personal objectives. Personas can include a wide range of information depending on who’s crafting them. Designers have different opinions about […]

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Website Navigation Design Paterns

When creating a new website, it’s important to consider how visitors will be able to navigate from page to page. There are many different formats (patterns) you can utilize. You can even create your own unique combination of a number of different options. So whether you opt for a basic navigation bar at the top […]

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Making Your Website Navigation Easy

When people visit your website, there’s a good chance they have at least a basic idea of what they’re looking to find. To help them find the most relevant part of your website as quickly as possible, easy and intuitive navigation is essential. There are many things to keep in mind as you design this […]

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Website Browsing Behavior Patterns

One of the most common complaints about websites is that important information can be difficult to find. Leading users to the content they’re looking for is critical for a successful website visit and encourages previous users to return. Easy in theory but difficult in practice. Users can easily find information when it’s organized and labeled […]

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Design – Usable Doesn’t Mean Useful

The term “usability” receives a lot of attention in the web design space and with good reason. Usability implies users can effortlessly accomplish the goals that brought them to the website in the first place, and is the primary metric in determining whether a site is successful. Implementing usability in terms of simply meeting user […]

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How to Create Personas for User Experience

User personas are one of the most effective ways to improve the quality of your designs. Often created during design discovery, personas are a tool to better understand and align everyone around your target audience. When used properly, they ensure you stay on course and end up with the strongest possible design concept. In this […]

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Website Redesign Checklist

Congratulations on starting a website redesign process. If your business or organization is like most, your website is a critical marketing asset. If it’s been awhile since your last redesign I can imagine that expectations for this site are high, which can make your job managing the process stressful. After over a decade of managing […]

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User Experience Design with Mental Models

Have you ever tried a new product expecting it to be difficult but found it simple? Or how about the opposite? — using something that should be easy but isn’t. In the latter case, the product wasn’t designed with an understanding of how you think. Design intuitiveness is determined by the difference between how you […]

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