I recently did a presentation at local marketing group LA2M in which I explained how changing the way you look at your website could double if not triple its performance. The group primarily consists of professionals who handle all areas of a company’s marketing plan with the website being one portion, so as a whole […]
If you are in the design business you will run into post-approval changes, nothing is going to eliminate this headache completely. It is easy to shake your fist at the client but in all honestly it really isn’t their fault. They want to end up with the best product possible and sometimes that means that […]
The four little words that make designers cringe, “make the logo bigger.” We joke about it all the time, sometimes with elaborate internet pranks like the make my logo bigger cream. Yet we get this request fairly often (myself almost every time a produce a design). So why is there this disconnect between designers and companies where […]
Designers, how you show your clients/bosses a concept has just as much impact over sign off as the concept itself. I am sure that we have all been guilty of saving a PSD to a JPG and e-mailing it off for review… Or maybe you were coming up with a price and the quote was […]
Being environmentally friendly doesn’t just apply to automakers. We all should be aware of how our companies (or ourselves as freelancers) are effecting the environment around us. The actions we take today not only effect the world that we live in but will continue to shape the world that our future generations will experience as well. Just because as […]
As a creative type project management ranks on the “fun scale” somewhere between falling off a boat and getting assaulted by farm animals. Luckily the other advantages and benefits of being a business owner make doing project management work bearable. That being said I am always looking for ways to “ease the pain” of managing […]
Most companies are to the point where they have already gone through several iterations of their website. This is part of the natural cycle of your website and should be expected when you are considering the long term plans for your site. After all, technology is constantly advancing and changing. As technology improves the capability […]
I have always found that the design approval process can be extremely easy or extremely hard depending on how you approach it. Sometimes the most difficult part is ensuring that your clients understand everything that is critical when evaluating a mock up. The problems with traditional mockup presentation When I first started 3.7 DESIGNS we […]
Thesis is a theme and framework for the wordpress platform. Andrew had used it before for some client sites and liked the features that it contained. In a nutshell it gives a wide range of controls and options through the wordpress admin interface, so that a user has more control over their site with out a developers assistance.
If your kick off meetings go anything like a majority of mine do, at some point or another the website owner begins to rattle off what “pages of content” they would like on the site. You may even encourage it by asking them (I know I did.) It seems like a logical step, essentially you need to get an idea of scope and one way to do so is to count up and outline what pages will be on the site.