It’s Not Just What You Present, But How You Present It

Designers, how you show your clients/bosses a concept has just as much impact over sign off as the concept itself. I am sure that we have all been guilty of saving a PSD to a JPG and e-mailing it off for review… Or maybe you were coming up with a price and the quote was […]

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Go Green With Your Design Company

Being environmentally friendly doesn’t just apply to automakers. We all should be aware of how our companies (or ourselves as freelancers) are effecting the environment around us. The actions we take today not only effect the world that we live in but will continue to shape the world that our future generations will experience as well. Just because as […]

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A Review of Basecamp, as Web Designers

As a creative type project management ranks on the “fun scale” somewhere between falling off a boat and getting assaulted by farm animals. Luckily the other advantages and benefits of being a business owner make doing project management work bearable. That being said I am always looking for ways to “ease the pain” of managing […]

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Website Redesign Criteria

Most companies are to the point where they have already gone through several iterations of their website. This is part of the natural cycle of your website and should be expected when you are considering the long term plans for your site. After all, technology is constantly advancing and changing. As technology improves the capability […]

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“Mockup Present” – A Tool for Designers and Developers

I have always found that the design approval process can be extremely easy or extremely hard depending on how you approach it. Sometimes the most difficult part is ensuring that your clients understand everything that is critical when evaluating a mock up. The problems with traditional mockup presentation When I first started 3.7 DESIGNS we […]

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Review of Thesis WordPress Framework

Thesis is a theme and framework for the wordpress platform. Andrew had used it before for some client sites and liked the features that it contained. In a nutshell it gives a wide range of controls and options through the wordpress admin interface, so that a user has more control over their site with out a developers assistance.

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Using strategy to define scope of content

If your kick off meetings go anything like a majority of mine do, at some point or another the website owner begins to rattle off what “pages of content” they would like on the site. You may even encourage it by asking them (I know I did.) It seems like a logical step, essentially you need to get an idea of scope and one way to do so is to count up and outline what pages will be on the site.

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:active, use it damn it…

After reading a few books on usability I had an “ah ha” moment. We spend so much time trying to make our websites and applications usable, yet so many of us (myself included) forget about functionality that is built into CSS that has the opportunity to enhance both the user experience and creativity of our […]

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Make strategy a part of your offering

Web design has reached a point of maturity where we should no longer simply be a collection of pages ripped from a corporate brochure. There used to be a time where as web designers we did little more than apply a splash of paint to an assortment of text and images. This was OK as […]

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Why you should bill for everything….

While I have a minor in business, most of the lessons that I have learned about how to run a company were through making mistakes and figuring out ways to avoid them next time around. Sometimes I made mistakes many times before I realized it. In this case I still struggle with this mistake from […]

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