:active, use it damn it…

After reading a few books on usability I had an “ah ha” moment. We spend so much time trying to make our websites and applications usable, yet so many of us (myself included) forget about functionality that is built into CSS that has the opportunity to enhance both the user experience and creativity of our […]

Read More

Make strategy a part of your offering

Web design has reached a point of maturity where we should no longer simply be a collection of pages ripped from a corporate brochure. There used to be a time where as web designers we did little more than apply a splash of paint to an assortment of text and images. This was OK as […]

Read More

Why you should bill for everything….

While I have a minor in business, most of the lessons that I have learned about how to run a company were through making mistakes and figuring out ways to avoid them next time around. Sometimes I made mistakes many times before I realized it. In this case I still struggle with this mistake from […]

Read More

The importance of controling feedback and critique

Any designer who has produced work for anyone other than themselves knows how tricky the design feedback process can be. As designers we have very specific reasons for designing a site the way we do. We have expertise in rhythm, proportion, sizing, whitespace, grids and other graphic design concepts. Many times hours are spent trying […]

Read More

Working on working on work

When running your own business, especially a small one (meaning it is myself and two helpers) I often find that you can spend just as much time (if not more) on all the details surrounding work as the actual billable hours themselves. When I say this I don’t necessarily mean doing all the non-fun things […]

Read More

We are all consultants

I have never been the type that has been overly pushy about my opinion. In a lot of ways that has helped me in regards to my business, as there have been times where I disagreed with a client I was able to quietly sit back and do things their way rather than offend them […]

Read More

Don’t Design for your Client, or Yourself

I recently did a presentation called “It doesn’t matter if you like it…” in which I talked to marketing professionals about how their is a fundamental flaw in the way many people go about designing, or having something design. I often talk about how a large part of design is communication. With so many CSS […]

Read More

Interfaces are not allows supposed to be “pretty”

I just want to rant real quickly. There are many cases where an online/web application is not supposed to have a “pretty” interface. As designers and even developers it is easy to get excited about making a particular application interface look really slick and neat, thinking that it will be one of the great selling […]

Read More

Writing for Personality Profiles (Optimizing Landing Pages, Part 3)

“Optimizing Landing Pages” is an on going series that will total 20 posts. The series is written by 3.7 DESIGNS and Ross Johnson to help web professionals build sites that achieve specific business goals. This is post 3, and the topic is “Writing for Personality Profiles.” As much as us designers would like to think […]

Read More