Website Strategy – High Level Overview

A few weeks ago I presented at LA2M, a networking lunch in Ann Arbor that covers new and upcoming marketing topics and trends. With website strategy being a passion of mine and something that all to many people overlook when it comes to their corporate website, I decided to give a high level overview on what website strategy is and the essential points of it. Despite some technical problems with the mic, we were able to get a pretty good video recording along with my powerpoint slides.

It should be a great refresher for those who are well versed in web strategy and a good intro for those who don’t know much about it at all. Please take a look at the LA2M site here.