Selective Disregard, Why It’s Causing Your Website To Fail

Few websites are designed with bad intentions. If the designer or stakeholders care about the project you can be sure every element on the page has been analyzed, reviewed and tweaked. This sounds obvious, but it should be disconcerting. Let me explain further. If most websites have had thought and care put into them, why are […]

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Responsive Web Design, is it the Answer? or Just Responsive?

I have shrugged off responsive web design for some time now despite it’s growing popularity. I first came across “the concept” four years ago; at the time, responsive design required Javascript and dynamically changed stylesheets based on viewport size.  Suffice to say I have long been aware of the capability to adapt design based on […]

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The Truth about F.A.Q. Sections

“Frequently Asked Questions” is a phrase we all know and love. Or is it? Good question. Perhaps our familiarity with the format of FAQs blinds us to the fact we may not be getting what we need out of them. The FAQ model has been used as early as the 13th century in Christian literature. […]

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Website Redesign Criteria

Most companies are to the point where they have already gone through several iterations of their website. This is part of the natural cycle of your website and should be expected when you are considering the long term plans for your site. After all, technology is constantly advancing and changing. As technology improves the capability […]

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Using strategy to define scope of content

If your kick off meetings go anything like a majority of mine do, at some point or another the website owner begins to rattle off what “pages of content” they would like on the site. You may even encourage it by asking them (I know I did.) It seems like a logical step, essentially you need to get an idea of scope and one way to do so is to count up and outline what pages will be on the site.

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Blogging for Business Podcast

Here in Ann Arbor we have a weekly lunch group which discusses new media and digital marketing techniques called LA2M (which stands for Lunch Ann Arbor Marketing). Each week a speaker will discuss a different topic for 15 – 20 mnutes before taking questions and answers from the crowd. Earlier in March I had signed […]

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Reverse Developing Website Strategy

The common approach to building a website is in my opinion, backwards. Meaning that we all have a tendancy to think about details and plan towards the big picture rather than think about the big picture and plan the details. While this may seem like a completely reasonable method of approach it actually short-sights more website projects.

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Make strategy a part of your offering

Web design has reached a point of maturity where we should no longer simply be a collection of pages ripped from a corporate brochure. There used to be a time where as web designers we did little more than apply a splash of paint to an assortment of text and images. This was OK as […]

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We are all consultants

I have never been the type that has been overly pushy about my opinion. In a lot of ways that has helped me in regards to my business, as there have been times where I disagreed with a client I was able to quietly sit back and do things their way rather than offend them […]

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