More Official Design Approvals

If you are in the design business you will run into post-approval changes, nothing is going to eliminate this headache completely. It is easy to shake your fist at the client but in all honestly it really isn’t their fault. They want to end up with the best product possible and sometimes that means that […]

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It’s Not Just What You Present, But How You Present It

Designers, how you show your clients/bosses a concept has just as much impact over sign off as the concept itself. I am sure that we have all been guilty of saving a PSD to a JPG and e-mailing it off for review… Or maybe you were coming up with a price and the quote was […]

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“Mockup Present” – A Tool for Designers and Developers

I have always found that the design approval process can be extremely easy or extremely hard depending on how you approach it. Sometimes the most difficult part is ensuring that your clients understand everything that is critical when evaluating a mock up. The problems with traditional mockup presentation When I first started 3.7 DESIGNS we […]

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Mood boards are an Essential Step in Design

As designers we know that a web page is not pure aesthetics, there is both form and function. However this is a difficult concept to grasp and separate for the average person. It is very easy to get hung up on little details that may or may not be important or relevant to a finished design concept at hand.

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