The New Designer Mindset

With design, there is no universal “best approach” that will apply to all situations. Those using the site, how they got there, their goals and the objectives of the site owners will all influence the most effective design approach. The best advice I can give is to empathize with the users, understand that they know […]

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The importance of controling feedback and critique

Any designer who has produced work for anyone other than themselves knows how tricky the design feedback process can be. As designers we have very specific reasons for designing a site the way we do. We have expertise in rhythm, proportion, sizing, whitespace, grids and other graphic design concepts. Many times hours are spent trying […]

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