Latest News at 3.7 DESIGNS

What we've been up to lately

Microsites Launched for IMI Norgren

We’re proud to announce the launch of two microsites for IMI Norgren, a Michigan based provider of motion and fluid control products. 3.7 DESIGNS worked with IMI Norgren to design and build targeted sites for their inductive thread detection sensor and inductive stud sensor products. Both products prevent unnecessary assembly line stops by detecting missing or poor quality hardware.

Website Launched for Rock Legends Cruise

It’s hard to imagine a more exciting subject than a cruise with classic rock legends performing. We helped the Rock Legends Cruise attract more artists, sell more tickets and reduce customer support time through this WordPress powered website.

Website Launched for University of Michigan Global Health Design Initiative

We helped this organization build awareness around how they’re changing global health through design.

Featured in Concentrate Magazine

We were featured in Washtenaw County based business publication Concentrate for our participation in the WordPress community. Concentrate reached out to discuss our involvement in running the local WordPress meet-up and the WordCamp Ann Arbor conference. Have a read!

Website Launched for University of Michigan Center for Ergonomics

Rarely do we get to work with an organization that’s as passionate about design as we are. The University of Michigan has one of the top ergonomics programs in the country. We’re proud to have worked with the center to define their audience, prioritize website objectives and articulated their message on the web.

The ROI of Usability

Usability and investments are alike in the sense you get what you give. Very few design projects have an unlimited budget, so resources have to be distributed based on priority. Prioritizing usability over other design layers ultimately results in greater returns. Additionally, usability returns are multifaceted. Where other layers have the potential to affect revenue, expenses, or awareness, usability impacts all three.