Last week the 3.7 Designs team was invited to speak at LA2M about customer service and client expectations. We spent several hours discussing the topic internally in preparation for our thirty minute presentation. While we discussed a range of skills from planning for the unplanned to being transparent, the most important lesson we covered is…
Design to Solve a Problem, Not to Use a Technique
By Ross Johnson on Monday, April 1, 2013 7 Comments
Skeuomorphism vs flat design, responsive vs device specific, web vs native app… These are all heated debates of past and present. I say let’s get past shiny object syndrome. Last year we were pushing RWD like it was the only solution to the device diversity issue. This year we are touting flat design like skeumorphism…
Objective Driven Design (ODD)
By Ross Johnson on Thursday, November 29, 2012 4 Comments
If you define design as “to devise for a specific function or end,” it’s hard to imagine designing with out intended outcome at the forefront of your mind. Yet at some point in our careers we have committed this sin. Whether it’s making decisions based on aesthetics, including “popular” website elements (I’m looking at you…
Stop Designing Mobile Websites
By Ross Johnson on Thursday, November 8, 2012 32 Comments
It’s on everyone’s lips, it graces countless blog posts and everyday more people are talking about it. Mobile. Some claim it’s the future of the web… and why shouldn’t they? The stats are overwhelming. Users are adopting and using mobile at an alarming rate. Suffice to say, this year mobile is the big web design topic. Yet,…
10 Psychological Principles to Design With
By Ross Johnson on Thursday, August 2, 2012 31 Comments
Design is most effective when executed with knowledge of psychology. Knowing how people react to visual stimuli allows the crafting of an effective design, with out psychology you are guessing. Psychology itself is a vastly fluctuating and massive subject, but that doesn’t mean you need a PhD to use it in your design. There are…
