Optimized Press Releases for Time Sensitive Marketing

Sometimes you need a keyword push for a very specific period of time, the holiday seasons for example. If you want people to find your site when they are searching for holiday related keywords you are normally at the mercy of one of these options:

Optimize a few pages for those keywords and accept that they are only useful during a specific time of the year

Switch your home page to be optimized before and hope that it is enough to get picked up by google.

But there is a better option available, and that is to use an optimized press release.

What is an optimized press release?

An optimized press release is much like any other press release. It is about a page in length, detailing the who, when, why, where, and how of your story. The story can be anything that you would like it to be in regards to your project. The difference between an optimized press release over a standard press release is that an optimized press release is sent over internet mediums, and the main goal is to get that press release to rank.

The press release is placed on the distributors website (ie: the company you use to submit the release), which has very high authority with google, and thus ranks well. So if you are targeting a specific set of keywords, “Christmas gift ideas” for example, it has a high chance to rank for a month when you really need the traffic.

Three things to consider in your optimized press release

  1. The title of the press release is critical in ranking for your keywords. Find out what phrase you want to rank for and put it in the beginning of the title. Want to rank for “Snow Removal in Boston” , name it “Snow Removal in Boston services in high demand, Company Response”
  2. Write the press release so your keywords appear in it an adequate amount of times, you want your keyword density (the percentage of times your keywords appear in the press release compared to the number of other words) to be around 4 – 10%.
  3. Make sure to link back to your site, it is a great way to build links. If possible, put the keywords you want to optimize your site for in the anchor text (or link text)

What else can I do

You can do more from there, as many know linking to a site is like a vote for its quality in the eyes of google and other search engines. The text of the links, or the “anchor text” is also used to develop keywords for the linked item. So if you were to link to the press release from a few high quality places you can improve its chance to rank highly.

So for example we are working with a client that sells horribly addictive gourmet popcorn, and what holiday is coming up but Valentines day.

However we also sent out an optimized press release also, labeled Valentines Day Gifts. As you can see I threw a link at it with some rich keywords in the link, and we just need to wait for google to index this article and it should give it some ranking magic!

Keep in mind these need to be well planned, google doesn’t always index the sites you are linking to and from daily. It can be monthly, or even a few months out. If you can monitor how often your site is indexed by google you can better time and plan the launch of your optimized press release.
Marketing Strategies For Small Businesses
HubMarketing8 Marketing Strategies For Small Businesses
The success of a small business has a lot to do with its marketing plan. Marketing is used to attract the customers needed to keep a business viable and operational. Marketing strategies are used to help a business achieve sales goals and branding initiatives. Through a variety of tactics, marketers work to attract the right customers to the business.

When business owners sit down to write their marketing plan, they need to consider what makes sense for their small business? What is working in the marketplace? And where should they start?

Here are marketing strategies to set your small business up for success.

1. Establish A Brand
For a small business’s customers and potential customers to know what their company is, does and stands for, they need to have a clear brand identity. Once they have decided on their company’s identity they need to match it with a suitable name, logo, colors and imagery that conveys their brand to customers.

Small businesses owners might decide to establish a brand look with the help of a freelancer or by collaborating with an established agency. This process can be costly but in the end, it is worth it. Think about the recognition of established brands like McDonald’s or Starbucks and how that recognition is tied to their brands, logos and colors.

Once a company has their logo, they should put it on everything: advertising, business cards, website, envelopes and email signatures.

2. Know Your Customer

There is no such thing as a one size fits all marketing strategy. Each business caters to a different niche in the market and therefore each company requires a marketing plan is specific to their goals and needs.

Before deciding on tactics and a strategy, small business owners need to better understand who

their target customer is by asking these questions:

What is their demographic?
How old are they?
Where do they live?
What online services do they use?
How do they look for products?
Knowing these things about their target customer will help a business develop a targeted and effective overall marketing strategy that will focus on the channels that will produce the best results.

3. Create A Website

Websites are the modern-day business card. It is the first thing potential customers see when the Google company name and the first chance a company to make an impression. A website is the foundation of a marketing plan. Companies can use their website to provide their customers with more information, grab free traffic via search engines, drive people to their social media and establish themselves as an authority in the marketing through helpful content. Learn more about purply affiliate software benefits.

If your company doesn’t have a website yet, it is easy enough to get one.

Buy a domain name: Choose the name you want, see if it is available and pay a monthly or annual fee associated with owning that domain.

Sign up for web hosting: this is where another company hosts a company’s web page on their servers and manages serving it up to their customers. This is often available through the same company where the domain name was bought from.

Get a content management software (CMS): This is used to both create and update the website over time. There are a number of free templates but if a company wants something more unique or customized, they can $50-100 for premium themes.

4. Use the Power of SEO

The most prevalent way traffic is directed to a website is through Google searches. As Google algorithms change, a company needs to make sure to keep their page keywords optimized to make sure they are ranking high on searches.

Having a site show up on the first page of results hugely increases the chances of that website getting clicked on, so a company should do everything in their power to make sure that’s where they are in a Google search.

5. Get Listed on Google

A useful tool for local businesses with local customer bases is Google My Business. When people in the same area as a company search on Google for a product or service the company provides, the company will appear in the top searches.

When potential customers see a business’s profile and it is accompanied with a good review or finds the listing at the top of their list, the business gains credibility and people will be more willing to trust the business.