updated: November 3rd, 2007 / Ross Johnson / 1 Comments

Web Design Marketing Podcast Ep 7 – The Sales Funnel

Like it or not all websites try and sell something. It might be a product, a service, registration for a forum, sign up for a newsletter, or even just subscribe to your RSS feed. Once you acknowledge this you can start building what is called “the sales funnel” in which you help appease the needs of a prospect in order to increase conversion rate.

The sales funnel can be broken down into the following cateogries:

  • Prospecting
  • Discovery
  • Qualification
  • Conversion

Listen in to learn how to build a sales funnel and increase conversion.

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