we know the good Word(Press)

WordPress support and development evolved and elevated

We’ve been building sites in WordPress for over a decade, so we really know all the ins and outs. We’ll help you build and manage a dynamic, effective WordPress website, app, plug-in, or theme.

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case studies
Deep WordPress Experience

Helping companies leverage WordPress to manage content, sell products, and build business applications.

If you’re looking to build a site that’s easy to maintain, want a custom theme, a new plug-in, or to build an app on top of WordPress, we’re the people to talk to.

We’ve been deeply immersed in WordPress for over ten years, and we’ve grown and evolved with the software. We’ve integrated antiquated ERP systems, built out large-scale e-commerce and eLearning solutions, and even sell our own premium plug-ins.

We’re also rooted in the WordPress community locally and nationally, frequently speaking at WordPress events, hosting the local WordPress meet-ups, and founding WordCamp Ann Arbor: the Conference. We are constantly learning more and sharing our own knowledge.

Let us guide you through the sometimes confusing ecosystem of WordPress, and help you get the results you want in the smartest, most streamlined manner.

Custom WordPress Themes

Tailored Design, Seamless Functionality.

We’ll create a completely custom WordPress theme that’s responsive, intuitive, and built to meet your unique needs.

Our themes are crafted with native WordPress blocks and incorporate full-site editing capabilities, making it easy for your team to manage and update content. Every theme is designed to provide a seamless user experience, while aligning with your brand and business goals.

  • UI/UX Design
  • Custom WordPress Themes
  • Native WordPress Blocks
  • Full Site Editing (Block Themes)
An example of a custom responsive WordPress theme in desktop and mobile.
An example of a custom developed event submission and search feature for WordPress.
Custom Development

WordPress That Works for Your Business.

We’ll develop custom features to extend WordPress into a tool that works specifically for your business.

From event management systems and resource databases to tailored business applications, we can build and enhance functionality that fits your unique requirements. If existing plugins need customization or you have a specific need, we’ll make WordPress work for you.

  • Custom Functionality
  • Plugin Extensions / Add-ons
  • Integrations
  • Custom Plugins
  • System Design
WordPress Commerce

Sell Anything, Anywhere, with WordPress.

We’ll set up an eCommerce platform that enables you to sell your products, services, or memberships effortlessly.

Using WooCommerce and other WordPress tools, we create solutions for selling everything from courses and digital goods to event tickets and subscriptions. Our eCommerce setups are secure, user-friendly, and optimized to grow your business.

  • WooCommerce / eCommerce
  • Sell Digital Assets
  • Membership Websites
  • eLearning / LearnDash
A custom e-commerce checkout page built in WooCommerce with orders and subscription notifications.
A grid of icons representing accessibility, security, speed optimization, and other capabilities for WordPress
WordPress Optimization

A Faster, Smarter, and Safer Website.

We’ll optimize your WordPress site to perform at its best, delivering a faster, more secure, and accessible experience.

Our optimization services focus on improving page speed, SEO, and accessibility, while also enhancing security to protect your site. We ensure your website is built for performance and designed to meet the needs of both users and search engines.

  • Security Hardening
  • Web Accessibility
  • Search Engine Optimization
  • Website Performance / Google PageSpeed
  • Conversion Rate Optimization
  • User Experience Design
  • Tracking / Google Analytics
  • Code Audits
a true partner

Why Partner with 3.7 Designs

There are lots of WordPress agencies out there, you might wonder — why pick 3.7 over someone else?

Thoughtful approach and execution

We carefully consider all possible solutions before recommending and executing one.

Proactive and dependable

We anticipate challenges and communicate clearly to ensure you’re always up to speed.

20 years of WordPress experience

There are very few WordPress challenges we haven’t encountered or solved.

WordPress Case Studies

WordPress websites we’ve built and shepherded to success

MS Bioworks

From Lab to Leader: The Transformation of MS Bioworks’ Online Presence

10,000%

Increase in conversions

75%

Increase in engagement time

30%

Increase in engaged users
View Case Study

Ann Arbor SPARK

How 3.7 Designs Elevated One Nonprofit’s Online Presence

44%

Increase in search traffic

48%

Increase in user activity

52%

Increase in engaged sessions
View Case Study

Remake Learning Days

Shaping the future of learning

850+

Events submitted

50,000+

Attendies

32 Million

Social media impressions
View Case Study

  1. Approach What to look for in a custom theme

    Two nearly identical looking themes may perform very differently. How the theme is built behind the scenes greatly impacts performance. What are the critical aspects of a successful customer theme? We share our insights below.

  2. Choices Custom or premium theme?

    With so many premium WordPress themes available, is it really necessary to have a custom theme designed and built? While there are some great WordPress themes out there, a custom theme offers multiple, valuable advantages.

  3. Tools Your website redesign inventory

    We’ve put together a website redesign checklist that outlines everything you need to know and decide before starting this process. It’s informed by our 12+ years in business and the hundreds of successful website projects we’ve created. It’s road tested and online approved!

Get in touch

Discover how we can propel you towards your goals.

We’ve helped numerous clients achieve their goals, and we’re excited to do the same for you. Ready to kick things off?

Schedule a free strategy call