Michigan B2B PPC Management Agency

Digital advertising and Pay-Per-Click management that delivers ROI

Your ideal customers are looking for you, but finding your competitors instead. We can ensure they land on your website every time.

b2b digital advertising solutions

We’ve rescued numerous digital advertising campaigns from challenges like these:

ROI? What ROI?

Some results, but not enough.

I hear crickets.

The competition is high.

dedicated PPC experts
end-to-end campaign management
Our PPC Methodology

DNA of a successful digital advertising campaign

Successful digital advertising campaigns rely on six essential components that must be effectively managed to achieve a return on ad spend.

Strategy

Advertising without a clear strategy wastes money by targeting the wrong messages to the wrong audience on the wrong platforms.

Audiences

Identify your ideal audience by testing targeting methods, such as interests, demographics, competitors, and remarketing.

Messaging

Determine the messages that will engage your audiences and motivate them to take action.

Creative

Transform your messages into compelling headlines, descriptions, and multimedia content.

Tracking

Implement essential tracking to measure key success indicators, enabling further optimization and assurance of ROI.

Optimization

Continuously improve the campaign by refining targeting, optimizing bids, messaging, creative content, and landing pages to enhance ROI.

one stop, everything you need

Streamline your advertising and achieve better results by leveraging an agency that can handle all aspects of your campaign.

High-Intent Search Advertising

Show up when your buyers are actively looking

  • Google Search Ads
  • Microsoft Ads (Bing)
  • Branded and competitor campaigns
  • Geo-targeted and device-specific
  • Retargeting
A telescope looking into the night sky
A single tree growing in a vivid field.
Display & Programmatic Advertising

Reach your audience where they read, work, and browse

  • Google Display Network
  • Programmatic Platforms
  • Industry Websites
  • Behavior Targeting
  • Competitor Targeting
  • Display Retargeting
Video & Streaming Ads

Tell a bigger story in motion

  • YouTube
  • OTT/CTV (Hulu, Roku)
  • Video retargeting
Social Media Advertising

Turn social scrolls into sales

  • Facebook
  • LinkedIn
  • Instagram
  • Meta
  • Reddit
  • X/BlueSky/Threads
  • TikTok
Sponsorships & Contextual Placements

Show up in the content your audience already trusts

  • Podcast Sponsorships
  • YouTube Sponsorships
  • Industry Newsletters
  • Event and Webinars
  • Trade Publications
Local & Geo-Targeted Advertising

Be the go-to brand in your market

  • Google Local Service Ads
  • Waze Ads
  • Geo-targeted Social
  • Geo-targeted Search
PPC case studies

Client results from digital advertising campaigns.

Polymershapes

Industry leading plastics distributor needs digital marketing overhaul

9,600%

Increase in Organic Search Traffic

233%

Increase in Leads

500+

Page One Keywords

Insulgard

Designing the way to smarter architectural security solutions

400%

Increase in Organic Search Traffic

1,000%

Increase in Leads

100+

Page One Keywords

Engineering Technology Associates, Inc.

Building a Winning Website (And Inbound Marketing Strategy) From Scratch

293%

Increase in Organic Search Traffic

2,00%

Increase in Leads

400%

Increase in Conversion Rate
Testimonials

What our clients say…

“The results are incredible. I expected more leads, but not this many! I have more business than I can handle.”

Mark Langschied
Principle, Mark Langschied Law

“3.7 Designs completely transformed our digital presence, and the results speak for themselves. Our goal was to land on two new general contractor bid lists—thanks to their strategic approach, we secured four.”

Eileen Johnson
Marketing Manager, Robertson Morrison

Common questions and answers

Frequently Asked Questions

What is Pay Per Click (PPC) advertising?

Pay Per Click (PPC) advertising is a cost structure for digital advertising where you only pay when someone engages with your advertisement (typically by clicking on it.) Other common cost structures include flat fees for placement on a website, newsletter, or podcast, or paying based on the number of impressions an advertisement receives.

How much does digital advertising typically cost?

Digital advertising campaigns typically require a one-time setup investment, an ongoing campaign management investment, and the ads’ cost.

Setup investments are based on campaign complexity and the number of platforms you plan to advertise across and can range from $500 – $5,000 on average.

Campaign management is typically 10 – 20% of ad spend with a minimum for campaigns with low adspend.

Ideal ad spend is dependent on your business, specifically, it’s influenced by how competitive your industry is, and your average deal size and customer lifetime value. High CLV tends to raise the cost of running ads but also allows you to spend more to secure a single customer. As a starting point, we recommend allocating 3 – 5% of your annual revenue and adjusting once the campaigns are profitable.

What platforms should I advertise on?

This will differ based on your target audience, generally speaking, you want to leverage platforms your ideal customers frequent the most. Our discovery and strategy process reveals which platforms to test and in what priority. With the visibility of digital advertising, we can quickly identify which platforms deliver positive ROI and which don’t.

How long before I start to see results?

Typical campaigns require 4 – 6 weeks to see positive lead flow or online sales. A ramp-up period is followed by an optimization period before the campaigns run at peak performance.

That said, we’ve enabled campaigns and seen qualified leads in days.

How do we know if the campaigns are working?

At the beginning of the process we’ll identify your business objectives and key performance indicators. We’ll configure your website analytics and advertising platforms to track the defined KPIs so we can measure exactly how much it costs to generate a positive result (lead, sale, demo, sign-up, etc…)

Get in touch

Discover how we can propel you towards your goals.