Michigan B2B PPC Management
Digital digital advertising and Pay-Per-Click management that you can trust will deliver return on investment
Your ideal customers are looking for you, but finding your competitors instead. We can ensure they land on your website every time.
we can help
We’ve rescued numerous digital advertising campaigns from problems like these.
ROI? What ROI.
Reducing acquisition costs is at the core of our campaign management strategy.
We need more.
If you’re getting results, but not enough, we can help expand your campaign and find new audiences.
I hear crickets.
Are campaigns not generating any results? We’ll find out why and get you to a place where you generate leads and sales while ensuring a return on investment.
It’s very competitive.
You might struggle with advertising costs if you’re in a hyper-competitive space. Our gorilla traffic methodology allows us to reach your audience at lower costs.
Dedicated PPC Experts
Over 15 years managing digital advertising campaigns for B2B technology companies.
As specialists in technology sectors such as B2B software, manufacturing, and bioscience, we’ve crafted industry-specific strategies that increase leads and sales while reducing acquisition costs.
Connect with us today to see how our targeted strategies can elevate your business’s performance.
The Full Package
We manage all aspects of your digital advertising campaign… and more
As a full-service digital marketing agency, we offer comprehensive solutions including copywriting, ad design, landing pages, video production, media buying, and tracking. Simplify your campaign management with our all-in-one service—no need to coordinate multiple teams.
Business Outcomes We’ve Delivered
7,900%
Increase in Leads
After launching their new website and digital advertising campaign, Insulgard’s leads increased from one per month to over 80.
8X
Return on ad spend
Our digital advertising campaign for MS Bioworks generates an average 8X return on ad spend (ROAS)
30
days to new leads
From planning to launch, we were able to increase leads to ETA in less than 30 days.
50%
decrease in cost per acquisition
After taking over a campaign for a law client we reduced the cost per lead by over 50%.
DNA of a successful digital advertising campaign
Successful digital advertising campaigns depend on six essential components that need to be effectively managed to achieve a return on ad spend.
Strategy
Advertising without a clear strategy wastes money by targeting the wrong messages to the wrong audience on the wrong platforms.
Audiences
Identify your ideal audiences by testing targeting methods like interests, demographics, competitors, and remarketing.
Messaging
Determine the messages that will engage your audiences and motivate them to take action.
Creative
Transform your messages into compelling headlines, descriptions, and multimedia content.
Tracking
Implement essential tracking to measure key success indicators, enabling further optimization and assurance of ROI.
Optimization
Continuously improve the campaign by refining targeting, optimizing bids, messaging, creative content, and landing pages to enhance ROI.
Full Service
Using one agency for strategy, creative, platform expertise, and reporting streamlines and enhances your digital advertising
Search
Display
Creative
Reporting
A systematic process designed to deliver results consistently for each client.
Discovery
Every engagement starts with a deep understanding of your business, goals, target audience, and competitive landscape. This process ensures the campaign strategy will be successful.
campaign launch
We execute the strategy, develop the messaging, and creative assets, and build out the campaigns on all platforms. When finished, we ensure we’re delivering the right messages, to the right people, at the right time.
monitor & optimize
We continually monitor the campaigns and identify what’s working and what’s not so we can generate better results for less ad spend.
distribute
Utilize findings, transfer them back into the campaign, and share them with the organization
Case Studies
Client success from digital advertising campaigns.
Polymershapes
Industry leading plastics distributor needs inbound marketing overhaul
75%
Increase in leads
100%
Increase in search traffic
285%
Increase in search visibility
Insulgard
Designing the way to smarter architectural security solutions
1000%
Increase in leads
400%
Increase in organic traffic
50%
Higher conversion rate than industry avg.
The Inovo Group
Innovation consulting firm strides boldly into the unknown
1200%
Increase in leads
750%
Increase in avg. time on site
200%
Increase in organic search traffic
Mark Langschied Law
Specialist law firm needs a new marketing strategy
700%
Increase in sales leads
80+
Increase in marketing leads
362%
Increase in organic search traffic
The results are incredible. I expected more leads but not this many. I have more business than I can handle!
Mark Langschied Law
Important Information
Frequently Asked Questions
Pay Per Click (PPC) advertising is a cost structure for digital advertising where you only pay when someone engages with your advertisement (typically by clicking on it.) Other common cost structures include flat fees for placement on a website, newsletter, or podcast, or paying based on the number of impressions an advertisement receives.
Digital advertising campaigns typically require a one-time setup investment, an ongoing campaign management investment, and the ads’ cost.
Setup investments are based on campaign complexity and the number of platforms you plan to advertise across and can range from $500 – $5,000 on average.
Campaign management is typically 10 – 20% of ad spend with a minimum for campaigns with low adspend.
Ideal ad spend is dependent on your business, specifically, it’s influenced by how competitive your industry is, and your average deal size and customer lifetime value. High CLV tends to raise the cost of running ads but also allows you to spend more to secure a single customer. As a starting point, we recommend allocating 3 – 5% of your annual revenue and adjusting once the campaigns are profitable.
This will differ based on your target audience, generally speaking, you want to leverage platforms your ideal customers frequent the most. Our discovery and strategy process reveals which platforms to test and in what priority. With the visibility of digital advertising, we can quickly identify which platforms deliver positive ROI and which don’t.
Typical campaigns require 4 – 6 weeks to see positive lead flow or online sales. A ramp-up period is followed by an optimization period before the campaigns run at peak performance.
That said, we’ve enabled campaigns and seen qualified leads in days.
At the beginning of the process we’ll identify your business objectives and key performance indicators. We’ll configure your website analytics and advertising platforms to track the defined KPIs so we can measure exactly how much it costs to generate a positive result (lead, sale, demo, sign-up, etc…)
Get in touch
Discover how we can propel you towards your goals.
We’ve helped numerous clients achieve their goals, and we’re excited to do the same for you. Ready to kick things off?
