Digital advertising and Pay-Per-Click management that delivers ROI
Your ideal customers are looking for you, but finding your competitors instead. We can ensure they land on your website every time.
We’ve rescued numerous digital advertising campaigns from challenges like these:
ROI? What ROI?
Reducing acquisition costs is at the core of our campaign management strategy.
Some results, but not enough.
We can help expand your campaign and identify new audiences if you’re not achieving the desired results.
I hear crickets.
Are campaigns not generating any results? We’ll find out why and get you to a place where you can generate leads and sales while ensuring a return on investment.
The competition is high.
If you’re in a hyper-competitive space, you might struggle with advertising costs. Our gorilla traffic methodology allows us to reach your audience at lower costs.
Over 15 years managing digital advertising campaigns for B2B technology companies.
As specialists in technology sectors such as B2B software, manufacturing, and bioscience, we’ve crafted industry-specific strategies that increase leads and sales while reducing acquisition costs.
Connect with us today to see how our targeted strategies can elevate your business’s performance.
We manage all aspects of your digital advertising campaign… and more
As a full-service digital marketing agency, we offer comprehensive solutions including copywriting, ad design, landing pages, video production, media buying, and tracking. Simplify your campaign management with our all-in-one service—no need to coordinate multiple teams.
Business Outcomes We’ve Delivered
7,900%
Increase in Leads
After launching their new website and digital advertising campaign, Insulgard’s leads increased from one per month to over 80.
8X
Return on Ad Spend (ROAS)
Our digital advertising campaign for MS Bioworks generates an average 8X return on ad spend (ROAS)
30
Days to New Leads
From planning to launch, we were able to increase leads to ETA in less than 30 days.
50%
Decrease in Cost Per Acquisition
After taking over a campaign for a law client we reduced the cost per lead by over 50%.
DNA of a successful digital advertising campaign
Successful digital advertising campaigns rely on six essential components that must be effectively managed to achieve a return on ad spend.
Strategy
Advertising without a clear strategy wastes money by targeting the wrong messages to the wrong audience on the wrong platforms.
Audiences
Identify your ideal audience by testing targeting methods, such as interests, demographics, competitors, and remarketing.
Messaging
Determine the messages that will engage your audiences and motivate them to take action.
Creative
Transform your messages into compelling headlines, descriptions, and multimedia content.
Tracking
Implement essential tracking to measure key success indicators, enabling further optimization and assurance of ROI.
Optimization
Continuously improve the campaign by refining targeting, optimizing bids, messaging, creative content, and landing pages to enhance ROI.
Streamline your advertising and achieve better results by leveraging an agency that can handle all aspects of your campaign.
Show up when your buyers are actively looking
Search ads capture demand the moment it appears. We help you own your most valuable keywords—so you reach high-intent leads before your competitors do.
- Google Search Ads
- Microsoft Ads (Bing)
- Branded and competitor campaigns
- Geo-targeted and device-specific
- Retargeting
Reach your audience where they read, work, and browse
We build awareness with highly targeted display ads placed across the web—using programmatic platforms to scale reach while minimizing waste.
- Google Display Network
- Programmatic Platforms
- Industry Websites
- Behavior Targeting
- Competitor Targeting
- Display Retargeting
Tell a bigger story in motion
From YouTube to streaming platforms like Hulu, we help you connect through video—whether it’s a short-form explainer or a top-of-funnel brand spot.
- YouTube
- OTT/CTV (Hulu, Roku)
- Video retargeting
Turn social scrolls into sales
We run paid social campaigns that drive awareness, engagement, and lead gen—optimized per platform, goal, and audience behavior.
- Meta
- X/BlueSky/Threads
- TikTok
Show up in the content your audience already trusts
We place your brand alongside the voices your buyers already listen to—creating credibility through association.
- Podcast Sponsorships
- YouTube Sponsorships
- Industry Newsletters
- Event and Webinars
- Trade Publications
Be the go-to brand in your market
Whether you’re driving foot traffic, events, or local awareness, we run geo-specific campaigns that reach the right people in the right place.
- Google Local Service Ads
- Waze Ads
- Geo-targeted Social
- Geo-targeted Search
A systematic process designed to deliver results consistently for each client.
Discovery
Every engagement starts with a deep understanding of your business, goals, target audience, and competitive landscape. This process ensures the campaign strategy will be successful.
Campaign launch
We execute the strategy, develop the messaging, and creative assets, and build out the campaigns on all platforms. When finished, we ensure we’re delivering the right messages, to the right people, at the right time.
Monitoring and optimization
We continually monitor the campaigns and identify what’s working and what’s not so we can generate better results for less ad spend.
Knowledge-transfer
Utilize findings, transfer them back into the campaign, and share them with the organization
Client results from digital advertising campaigns.
Polymershapes
Industry leading plastics distributor needs digital marketing overhaul
9,600%
Increase in Organic Search Traffic
233%
Increase in Leads
500+
Page One Keywords
Insulgard
Designing the way to smarter architectural security solutions
400%
Increase in Organic Search Traffic
1,000%
Increase in Leads
100+
Page One Keywords
Engineering Technology Associates, Inc.
Building a Winning Website (And Inbound Marketing Strategy) From Scratch
293%
Increase in Organic Search Traffic
2,00%
Increase in Leads
400%
Increase in Conversion Rate
What our clients say…
“The results are incredible. I expected more leads, but not this many! I have more business than I can handle.”
Mark Langschied
Principle, Mark Langschied Law
“3.7 Designs completely transformed our digital presence, and the results speak for themselves. Our goal was to land on two new general contractor bid lists—thanks to their strategic approach, we secured four.”
Eileen Johnson
Marketing Manager, Robertson Morrison
Frequently Asked Questions
What is Pay Per Click (PPC) advertising?
Pay Per Click (PPC) advertising is a cost structure for digital advertising where you only pay when someone engages with your advertisement (typically by clicking on it.) Other common cost structures include flat fees for placement on a website, newsletter, or podcast, or paying based on the number of impressions an advertisement receives.
How much does digital advertising typically cost?
Digital advertising campaigns typically require a one-time setup investment, an ongoing campaign management investment, and the ads’ cost.
Setup investments are based on campaign complexity and the number of platforms you plan to advertise across and can range from $500 – $5,000 on average.
Campaign management is typically 10 – 20% of ad spend with a minimum for campaigns with low adspend.
Ideal ad spend is dependent on your business, specifically, it’s influenced by how competitive your industry is, and your average deal size and customer lifetime value. High CLV tends to raise the cost of running ads but also allows you to spend more to secure a single customer. As a starting point, we recommend allocating 3 – 5% of your annual revenue and adjusting once the campaigns are profitable.
What platforms should I advertise on?
This will differ based on your target audience, generally speaking, you want to leverage platforms your ideal customers frequent the most. Our discovery and strategy process reveals which platforms to test and in what priority. With the visibility of digital advertising, we can quickly identify which platforms deliver positive ROI and which don’t.
How long before I start to see results?
Typical campaigns require 4 – 6 weeks to see positive lead flow or online sales. A ramp-up period is followed by an optimization period before the campaigns run at peak performance.
That said, we’ve enabled campaigns and seen qualified leads in days.
How do we know if the campaigns are working?
At the beginning of the process we’ll identify your business objectives and key performance indicators. We’ll configure your website analytics and advertising platforms to track the defined KPIs so we can measure exactly how much it costs to generate a positive result (lead, sale, demo, sign-up, etc…)
Get in touch
Discover how we can propel you towards your goals.
We’ve helped numerous clients achieve their goals, and we’re excited to do the same for you. Ready to kick things off?