You have a split second to make a great first impression on your website
See how 3.7 Designs can help you convert more prospects into leads, customers, and members through thoughtful web design, marketing psychology, and digital marketing.
The reality is, most people don’t realize just how much better their website could perform with proper design psychology in place. Your website should accurately represent your brand and bring you (and convert) a consistent flow of targeted traffic.
Our website doesn’t do anything for the business.
The longer your website fails to perform, the more money it wastes. You’re not only losing out on revenue but also squandering resources.
Our website absolutely embarrasses me.
When your website is outdated, unattractive, or doesn’t accurately portray your brand, visitors will quickly dismiss you and fail to see the true value you deliver. Then they’ll move on to check out competitors’ sites.
our approach
Successful web design requires a thoughtful strategy
You need a strategy that aligns with your target audience’s buyer journey and differentiates you from competitors and alternatives.
Fundamentally, websites exist for two reasons: to serve your business objectives and to help users and prospects achieve their goals. By prioritizing the shared needs of your potential customers and your business within your site’s structure, content, and design, you can create a website that not only resonates with your audience but also drives your desired outcomes.
marketing psychology
Design meets psychology: Creating websites that drive action
Prospects will only engage with your site if they like, identify with, and trust you. If your site fails to show these qualities, visitors will leave. You won’t convert them from prospects to customers.
Our web design approach creates detailed profiles of your audience and uses over 50 marketing psychology patterns. By understanding what your audience thinks, feels, does, and says during their buying journey, we make sure your website has a clear purpose and connects with how your prospects think and behave.
marketing strategy
You can’t design a successful website without a solid marketing strategy.
Unlike many digital agencies that design websites without considering your overall marketing strategy, we take a different approach.
Your website should align with your positioning, messaging, brand attributes, and content plans. Before any design work begins, we work with you to create a marketing strategy that defines your unique position, key strengths, messaging, and brand identity.
This way, your website isn’t just attractive—it’s a powerful marketing tool.
web design capabilities
Strategic Web Design That Does More Than Look Good
01
Website Redesigns
Transform your outdated site into a modern, lead-generating asset.
We design websites that not only look great, but are easy to manage, tell your story clearly, and actually move the needle—so you can stop feeling embarrassed and start feeling proud.
02
WordPress and HubSpot CMS
Custom-built websites that are fast, flexible, and easy to manage.
We develop on WordPress and HubSpot using the latest best practices—tailoring functionality to your goals, optimizing for performance, and giving you full control without the bloat.
Design that’s grounded in psychology, not just aesthetics.
We combine behavioral science with best practices to create interfaces that are intuitive, effective, and a joy to use—tailored to how your audience actually thinks and acts.
Turn more visitors into leads with data-backed design decisions.
We combine A/B testing, behavioral psychology, and UX research—like heatmaps, user interviews, and session recordings—to uncover both quick wins and high-impact changes that improve performance over time.
Custom web development
Your business is unique, and a standard template won’t do.
We custom-build every website to fit your brand’s needs, never forcing it into a one-size-fits-all design. From design to development, we aren’t limited by our tools. This means you get a website tailored to your brand, aligned with your business goals, and optimized for results.
We use WordPress and HubSpot CMS for easy management, allowing you to create beautiful pages and showcase your content just the way you want.
A results-driven approach to web design and marketing.
We seek high-leverage opportunities to produce results two, three, or ten times greater than your marketing investment. Outcomes like these are only achieved through a long-term vision and partnership.
Outcomes like these are only achieved through a long-term vision and partnership. Instead of a “one-and-done” approach, we’ll work closely with you to create, monitor, analyze, and constantly improve your marketing strategies. Through this process, we’ve helped clients exceed their business goals, increasing leads by as much as 1,500% per month!
At the end of the day the outcomes your marketing efforts generate are what matters.
7,900%
Insulgard recieved a 7,900% increase in leads after launching their new website and digital marketing campaign, from one lead per month to over 80.
400%
Polymershapes saw a 400% increase in organic search traffic from our search engine optimization and content marketing campagin.
500%
ETA’s conversion rate increased by 500% after launching their new website, growing from 0.5% to 3%.
$700k
After launching an e-commerce platform, our biotechnology client increased their revenue by $700,000.
Driving Traffic and Conversions
How do you attract users to your site? What happens when they arrive?
Your website is just one piece of a larger marketing strategy. Without visitors or the ability to generate leads and sales, it falls short.
We help you draw the right audience using email marketing, social media, SEO, and digital advertising. Once they’re on your site, our skills in conversion rate optimization (CRO) and split testing maximize lead generation and drive results.
Our design agency started with a focus on web design, so you’re partnering with true specialists—not generalists who “also do web design.” We bring the technical and strategic expertise needed to ensure your website excels in every aspect.
We create custom content management systems, empowering your team to manage your site in-house. With our extensive experience in web accessibility, we also ensure compliance with all necessary standards.
Websites are complex, but our skills and experience guarantee yours will succeed.
Strategy-Driven B2B Websites That Deliver Real Results
Building effective B2B websites takes more than just great design. With our strategy-first approach and extensive experience in creating custom sites, we deliver websites that engage your audience and drive impressive results for B2B marketing campaigns.
We can help strategize, design, and build your website and then drive traffic to it.
Thoughtful web design that drives business results.
Deep expertise in critical web design disciplines, including information architecture, user experience, and user interface design.
Web Strategy
Interface Design
User Experience
Mobile Design
Content Creation
Conversion Optimization
Landing Pages
Custom web development, built specifically for your use case.
Every website is custom-built for your specific design and use cases. Need custom functionality like eCommerce or a business process system? We have you covered.
Local to Michigan, with a team across the Americas.
3.7 Designs was founded in 2005 in Ann Arbor, Michigan, and is one of the longest-running web design companies in the area. Michigan is a state with a rich design heritage, including influences from Herman Miller, Steelcase, and Frank Lloyd Wright, making it an ideal environment for innovative web design.
With the University of Michigan at the center of Ann Arbor and Detroit just an hour away, we’ve gained specialized expertise in local industries such as B2B technology, manufacturing, and life sciences.
Embracing the remote work culture, we’ve expanded our team across the U.S., Canada, and Brazil, bringing diverse perspectives and expertise to every project.
Testimonials
What our clients say…
“I’m kind of hesitant to provide a testimonial because 3.7 Designs is excellent to work with, and I want to keep them to myself.”
Ryan Bateman Marketing Head at Deque
“Within the year we’ve worked with 3.7, we can confidently say we’ve met 100% of the goals we were looking to achieve 1 year ago. There aren’t many other companies we’ve worked with where we can say the same.”
JT Pedersen Director of Software Sales, N.A. at ETA, Inc.
Get in touch
Discover how we can propel you towards your goals.
We’ve helped numerous clients achieve their goals, and we’re excited to do the same for you. Ready to kick things off?
