Digital Marketing for B2B Technology Companies
Build awareness and generate leads through smarter web design and digital marketing
See how 3.7 Designs can help your technology company find and convert more prospects into qualified leads, and customers smarter design thinking and our exclusive web design and digital marketing process.
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Our Agency
We help b2b technology-focused companies drive growth by solving these common challenges:
Intense competition
You face multiple competitors offering similar products or services, making it difficult to stand out and differentiate yourself.
Low visibility
Even though your offering is superior to competitors or you have no direct competitors, your target market doesn’t know you exist.
Insufficient lead generation
Your website gets traffic, but no one reaches out. All your sales come from outbound initiatives.
Complex sales cycles
Your sales cycle is long and requires approval from multiple stakeholders. Each has different interests that need alignment to secure buy-in.
Digital Marketing is mission critical
Effective digital marketing is no longer optional; it's a requirement.
The modern buyer’s journey is dramatically different than it was even five years ago. Today, people love to buy but hate to be sold.
Decision makers spend more time researching solutions online. According to Forrester Research, [two-thirds or 67%] of buying decisions are now made online and via social media – before buyers speak to suppliers. Your prospects are becoming experts first, and only then speaking with you.
To speak with you, customers have to find you. If your website is not visible online, they’ll have a harder time knowing about you. We create mobile- and user-friendly websites that convey your brand personality, show up prominently in search, and generate qualified leads. Because today, an effective website isn’t a “nice to have”, it’s a must have.
Strategic Approach to digital
The difference between average and exceptional is the strategy.
Strategic digital marketing looks at two sides of the same coin, how to approach marketing to deliver business results and provide value to your target audience. Identifying the overlap of what you want and what your audience wants is why our marketing campaigns perform better.
We look for high-leverage opportunities to produce results two, three or 10 times greater from your marketing investment.
Outcomes like these are only achieved through a long-term vision and partnership. Instead of a “one-and-done” approach, we’ll work closely with you to create, monitor, analyze, and constantly improve your website efforts. Through this process, we’ve helped clients increase leads by as much as 1,500% per month!
Business Outcomes We’ve Delivered
7,900%
Increase in Leads
After launching their new website and digital marketing campaign, Insulgard’s leads increased from one per month to over 80.
400%
Increase in Search Traffic
Our content marketing campaign boosted Polymershapes’ organic monthly visitors from 5,000 to 25,000.
500%
Increase in Conversion Rate
After redesigning their website, ETA’s conversion rate increased from 0.5% to 3%.
$700k
in online sales
After launching an e-commerce platform, one of our biotechnology clients increased its revenue by $700,000.
Marketing Agency For B2B Tech Companies
We understand the B2B technology space.
B2B Software
Enterprise software, B2B SaaS companies, engineering software, and cybersecurity firms.
Life Science
Biotech, science research products and services, pharmaceutical companies, and medical device manufacturers.
Manufacturing
Ranging from industrial equipment manufacturers to advanced materials producers and electronic manufacturers.
A unique blend of marketing disciplines
We can help you succeed at any stage of your marketing journey.
3.7 Designs stands out with our unique combination of strategic planning, creative design, and technical proficiency.
This enables us to provide comprehensive solutions to sales and marketing teams that not only capture the attention of your audience but also convert them into actual clients.
Full Service B2B Technology Marketing
We have the expertise to support specific marketing efforts, such as digital advertising or demand generation, or to support a complete digital marketing campaign.
Digital Strategy
What does success look like, and how do we get there?
Web Design
Compelling digital experiences that drive business outcomes.
Web Development
Custom-built websites and content management systems.
Digital Marketing
Connect and attract your target audience to drive leads and sales.
Case Studies
B2B Technology Companies We've Helped Succeed
We specialize in solving the unique problems faced by B2B technology companies by providing tailored solutions backed by industry experience that meet each client’s unique needs.
MS Bioworks
From Lab to Leader: The Transformation of MS Bioworks’ Online Presence
10,000%
Increase in conversions
75%
Increase in engagement time
30%
Increase in engaged users
Insulgard
Designing the way to smarter architectural security solutions
1000%
Increase in leads
400%
Increase in organic traffic
50%
Higher conversion rate than industry avg.
The Inovo Group
Innovation consulting firm strides boldly into the unknown
1200%
Increase in leads
750%
Increase in avg. time on site
200%
Increase in organic search traffic
Engineering Technology Associates, Inc.
Building a Winning Website (And Inbound Marketing Strategy) From Scratch
293%
Increase in Organic Search Traffic
2,00%
Increase in Leads
400%
Increase in Conversion Rate
Featured Clients
We’ve helped B2B technology clients like these solve complex web design, marketing, and sales problems.
Get in touch
Discover how we can propel you towards your goals.
We’ve guided countless clients to achieve their goals and become heroes, and we’re excited to do the same for you. Ready to kick things off?
