Ann Arbor Web Design Company

See how 3.7 Designs can help you find and convert more prospects into leads, customers, and members through smarter design thinking and our exclusive web design and digital marketing process.

As Seen On

We design and develop custom websites with an emphasis on four key factors


We’ll craft you a stunning and easy-to-use website that your audience loves and tells your unique brand story. You’ll stand out from your competitors.


Every decision is made with intention. We’ll guide you every step of the way to ensure we hit your goals.


A website that no one visits benefits no one. We’ll put you in front of your target audience through search engine optimization, pay-per-click, and digital marketing.


You need a return on your investment. Every website we design is crafted with your goals in mind, ensuring we meet and exceed them.

Phone with a butterfly coming out

The modern buyer’s journey is dramatically different than it was even five years ago. Today, people love to buy but hate to be sold.

Customers spend more time researching purchase decisions online. According to Forrester Research, [two-thirds or 67%] of buying decisions are now made online and via social media – before buyers speak to suppliers. Your prospects are becoming experts first, and only then speaking with you.

To speak with you, customers have to find you. If your website is not visible online, they’ll have a harder time knowing about you. We create mobile- and user-friendly websites that convey your brand personality, show up prominently in search, and generate qualified leads. Because today, an effective website isn’t a “nice to have”, it’s a must have.

Strategic web design looks at two sides of the same coin, how to approach marketing to deliver business results and provide value to your target audience. Identifying the overlap of what you want and what your audience wants is why our campaigns perform better.

We look for high-leverage opportunities to produce results two, three or 10 times greater from your marketing investment.

Outcomes like these are only achieved through a long-term vision and partnership. Instead of a “one-and-done” approach, we’ll work closely with you to create, monitor, analyze, and constantly improve your website efforts. Through this process, we’ve helped clients increase leads by as much as 1,500% per month!


Typical Campaign Results


Increase in leads


Increase in search traffic


Increase time on site

Digital Marketing, Web Design, Web Development, and Strategy

Digital Strategy

Website Strategy
Digital Strategy
Inbound Strategy
SEO Strategy
Content Strategy

Web Development

Responsive Websites
WordPress CMS
WordPress Applications
HubSpot CMS


Industry leading plastics distributor needs inbound marketing overhaul


Increase in leads


Increase in search traffic


Increase in search visibility

View Case Study


Designing the way to smarter architectural security solutions


Increase in leads


Increase in organic traffic


Higher conversion rate than industry avg.

View Case Study

The Inovo Group

Innovation consulting firm strides boldly into the unknown


Increase in leads


Increase in avg. time on site


Increase in organic search traffic

View Case Study

Engineering Technology Associates, Inc.

Building a Winning Website (And Inbound Marketing Strategy) From Scratch


Increase in Organic Search Traffic


Consistent Leads per Month From Organic, PPC, Direct, and Other Sources


Leads per Day From All Sources Shortly After Campaign Launch

View Case Study

We’ve helped clients like these solve complex web design, marketing, and technology problems.

  • Detroit Zoological Society
  • LearnDash
  • A2 Entrepreneurs Fund
  • Arbor Assays
  • HealthCap
  • Medical Advantage - TDCGroup
  • MS Bioworks - Protein Mass Spectrometry Services
  • Polymershapes
  • Warde Medical Lab

3.7 Designs was a great partner in the design and implementation of our new website. From the onset, they personalized the experience identifying what differentiated us from our competition and using those strengths to build a site in which we’ve realized immediate benefits.

Steve Hurley, Insulgard

Over sixteen years in business

We take a thoughtful approach to all intitiatves

Design thinking. Problem solving

Native to digital

Here to teach

We’re local!

An image of a butterfly

Are you ready for a memorable website that tells your story and attracts your ideal audience. We’re ready to help.