ann arbor michigan web design agency

You have a split second to make a great first impression on your website

HubSpot
Forbes
UX Booth
Shopify
Wired
web design psychology

Problems solved through smarter design thinking

The reality is, most people don’t realize just how much better their website could perform with proper design psychology in place. Your website should accurately represent your brand and bring you (and convert) a consistent flow of targeted traffic.

Our website doesn’t do anything for the business.

Depiction of the two sides of a brain with an emphasis on the left side
Depiction of the two sides of a brain with an emphasis on the right side

Our website absolutely embarrasses me.

our approach

 A diagram of business objectives overlapping with user objectives indicating the relationship between business strategy and marketing psychology

Representation of 
a customer psychological profile
marketing psychology
marketing strategy

Website strategy deliverables including a competitive audit, buyer personas, and sales funnels

Custom web development

Your business is unique, and a generic template won’t cut it.

Every website we build is custom-made. We don’t try to force your business’s uniqueness into a pre-defined mold.

We are not limited by the tools we use, from design to development. This means you get a website tailored to your brand, built for your business goals, and optimized for maximum effectiveness.

We build on WordPress and HubSpot CMS to ensure ease of management for your website. This allows you to create beautiful pages effortlessly, showcasing your content and messaging precisely as you want.

delivering business outcomes

A results-driven approach to web design and marketing.

We seek high-leverage opportunities to produce results two, three, or ten times greater than your marketing investment. Outcomes like these are only achieved through a long-term vision and partnership.

Outcomes like these are only achieved through a long-term vision and partnership. Instead of a “one-and-done” approach, we’ll work closely with you to create, monitor, analyze, and constantly improve your marketing strategies. Through this process, we’ve helped clients exceed their business goals, increasing leads by as much as 1,500% per month!

Client Testimonial: Justin Ferriman, LearnDash

Delivering quantifiable business outcomes




How do you get users to your website? What happens once they land?

Your website is just one part of a broader marketing system. A site without visitors or that doesn’t drive leads and sales is ineffective.

We can help you attract the right audience through email, social media, SEO, and digital advertising. Once users arrive, our expertise in conversion rate optimization and split testing ensures maximum lead generation.

Representation of a digital marketing system

Partner with an agency that specializes in B2B web design

Our agency began with a dedicated focus on web design, so you’re working with specialists, not marketing generalists who “also do web design.” We bring the technical and strategic expertise to ensure your website performs at its best on all levels.

We’ll ensure your team can manage your website in-house through custom-built content management systems. We have extensive experience in web accessibility and can ensure you meet compliance requirements.

Websites are not easy, but we have the skill and experience to ensure your website delivers.

case studies

Strategy-Driven B2B Websites That Deliver Real Results

Building effective B2B websites takes more than just great design. With our strategy-first approach and extensive experience in creating custom sites, we deliver websites that engage your audience and drive impressive results for B2B marketing campaigns.

MS Bioworks

From Lab to Leader: The Transformation of MS Bioworks’ Online Presence

10,000%

Increase in conversions

75%

Increase in engagement time

30%

Increase in engaged users

Ann Arbor SPARK

How 3.7 Designs Elevated One Nonprofit’s Online Presence

44%

Increase in search traffic

48%

Increase in user activity

52%

Increase in engaged sessions

The Inovo Group

Innovation consulting firm strides boldly into the unknown

1200%

Increase in leads

750%

Increase in avg. time on site

200%

Increase in organic search traffic

We can help strategize, design, and build your website and then drive traffic to it.

Web Design

Thoughtful web design that drives business results.

Deep expertise in critical web design disciplines, including information architecture, user experience, and user interface design.

  • Web Strategy
  • Interface Design
  • User Experience
  • Mobile Design
  • Conversion Optimization
  • Landing Pages

Web Development

Custom web development, built specifically for your use case.

Every website is custom-built for your specific design and use cases. Need custom functionality like eCommerce or a business process system? We have you covered.


Digital Marketing

Digital marketing that builds brands and grows businesses.

Thoughtful and strategic marketing campaigns that generate demand attract highly qualified leads and fill your sales pipeline.

designed in michigan
Testimonials

What our clients say…

“I’m kind of hesitant to provide a testimonial because 3.7 Designs is excellent to work with, and I want to keep them to myself.”

Ryan Bateman
Marketing Head at Deque

Deque logo

“Within the year we’ve worked with 3.7, we can confidently say we’ve met 100% of the goals we were looking to achieve 1 year ago. There aren’t many other companies we’ve worked with where we can say the same.”

JT Pedersen
Director of Software Sales, N.A. at ETA, Inc.

Get in touch

Discover how we can propel you towards your goals.