You have a split second to make a great first impression on your website
See how 3.7 Designs can help you convert more prospects into leads, customers, and members through thoughtful web design, marketing psychology, and digital marketing.
The reality is, most people don’t realize just how much better their website could perform with proper design psychology in place. Your website should accurately represent your brand and bring you (and convert) a consistent flow of targeted traffic.
Our website doesn’t do anything for the business.
The longer your website fails to perform, the more money it wastes. You’re not only losing out on revenue but also squandering resources.
Our website absolutely embarrasses me.
When your website is outdated, unattractive, or doesn’t accurately portray your brand, visitors will quickly dismiss you and fail to see the true value you deliver. Then they’ll move on to check out competitors’ sites.
our approach
Successful web design requires a thoughtful strategy
You need a strategy that aligns with your target audience’s buyer journey and differentiates you from competitors and alternatives.
Fundamentally, websites exist for two reasons: to serve your business objectives and to help users and prospects achieve their goals. By prioritizing the shared needs of your potential customers and your business within your site’s structure, content, and design, you can create a website that not only resonates with your audience but also drives your desired outcomes.
marketing psychology
Design meets psychology: Creating websites that drive action
Prospects will only engage with your site if they like, identify with, and trust you. If your site fails to communicate these critical qualities convincingly, visitors will not stick around, and you will not be able to transform them from prospects to customers.
Our web design methodology involves creating detailed psychological profiles of your audience segments and leverages over 50 marketing psychology patterns. By deeply understanding your target audience—including what they’re thinking, doing, feeling, and saying throughout the buyer’s journey—you can ensure your website is purpose-driven and fully resonates with how your prospects think and act.
marketing strategy
You can’t design a successful website without a solid marketing strategy.
While some digital agencies will design your new website without considering your broader marketing strategy, we take a different approach.
Your website needs to align with your positioning, messaging strategy, brand attributes, and content marketing plans. Before we design a single pixel, we collaborate with you on a marketing strategy that clarifies your unique positioning, core differentiators, messaging, and brand attributes.
This ensures your website is not just aesthetically pleasing but also an effective marketing asset.
Custom web development
Your business is unique, and a generic template won’t cut it.
Every website we build is custom-made. We don’t try to force your business’s uniqueness into a pre-defined mold.
We are not limited by the tools we use, from design to development. This means you get a website tailored to your brand, built for your business goals, and optimized for maximum effectiveness.
We build on WordPress and HubSpot CMS to ensure ease of management for your website. This allows you to create beautiful pages effortlessly, showcasing your content and messaging precisely as you want.
A results-driven approach to web design and marketing.
We seek high-leverage opportunities to produce results two, three, or ten times greater than your marketing investment. Outcomes like these are only achieved through a long-term vision and partnership.
Outcomes like these are only achieved through a long-term vision and partnership. Instead of a “one-and-done” approach, we’ll work closely with you to create, monitor, analyze, and constantly improve your marketing strategies. Through this process, we’ve helped clients exceed their business goals, increasing leads by as much as 1,500% per month!
At the end of the day the outcomes your marketing efforts generate are what matters.
7,900%
Insulgard recieved a 7,900% increase in leads after launching their new website and digital marketing campaign, from one lead per month to over 80.
400%
Polymershapes saw a 400% increase in organic search traffic from our search engine optimization and content marketing campagin.
500%
ETA’s conversion rate increased by 500% after launching their new website, growing from 0.5% to 3%.
$700k
After launching an e-commerce platform, our biotechnology client increased their revenue by $700,000.
Driving Traffic and Conversions
How do you get users to your website? What happens once they land?
Your website is just one part of a broader marketing system. A site without visitors or that doesn’t drive leads and sales is ineffective.
We can help you attract the right audience through email, social media, SEO, and digital advertising. Once users arrive, our expertise in conversion rate optimization and split testing ensures maximum lead generation.
Partner with an agency that specializes in B2B web design
Our agency began with a dedicated focus on web design, so you’re working with specialists, not marketing generalists who “also do web design.” We bring the technical and strategic expertise to ensure your website performs at its best on all levels.
We’ll ensure your team can manage your website in-house through custom-built content management systems. We have extensive experience in web accessibility and can ensure you meet compliance requirements.
Websites are not easy, but we have the skill and experience to ensure your website delivers.
Strategy-Driven B2B Websites That Deliver Real Results
Building effective B2B websites takes more than just great design. With our strategy-first approach and extensive experience in creating custom sites, we deliver websites that engage your audience and drive impressive results for B2B marketing campaigns.
We can help strategize, design, and build your website and then drive traffic to it.
Web Design
Thoughtful web design that drives business results.
Deep expertise in critical web design disciplines, including information architecture, user experience, and user interface design.
Web Strategy
Interface Design
User Experience
Mobile Design
Conversion Optimization
Landing Pages
Web Development
Custom web development, built specifically for your use case.
Every website is custom-built for your specific design and use cases. Need custom functionality like eCommerce or a business process system? We have you covered.
Local to Michigan, with a team across the Americas.
3.7 Designs was founded in 2005 in Ann Arbor, Michigan—a state with a rich design heritage, including influences from Herman Miller, Steelcase, and Frank Lloyd Wright, making it an ideal environment for innovative web design.
With the University of Michigan at the center of Ann Arbor and Detroit just an hour away, we’ve gained specialized expertise in local industries such as B2B technology, manufacturing, and life sciences.
Embracing the remote work culture, we’ve expanded our team across the U.S., Canada, and Brazil, bringing diverse perspectives and expertise to every project.
Testimonials
What our clients say…
“I’m kind of hesitant to provide a testimonial because 3.7 Designs is excellent to work with, and I want to keep them to myself.”
Ryan Bateman Marketing Head at Deque
“Within the year we’ve worked with 3.7, we can confidently say we’ve met 100% of the goals we were looking to achieve 1 year ago. There aren’t many other companies we’ve worked with where we can say the same.”
JT Pedersen Director of Software Sales, N.A. at ETA, Inc.
Get in touch
Discover how we can propel you towards your goals.
We’ve helped numerous clients achieve their goals, and we’re excited to do the same for you. Ready to kick things off?
Get a free website analysisYour website is the hub of all marketing effort, it needs to be operating at peak performance. Get a free website analysis to see how where it can improve and get practical tips on how to optimize it.
