Michigan Based B2B Inbound Marketing Agency

Identify and connect with your target audience and convert them to qualified leads

3.7 Designs is a Michigan-based B2B inbound marketing agency that helps technology companies attract highly qualified leads and fill their sales pipeline.

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Case Studies

How We Help

We help technology, manufacturing, and life sciences organizations succeed using proven digital strategies

Strategy

Analyze where you currently stand, where you want to go, and how to get there

Visibility

Identify your target audience(s) and guide them to your digital properties

Engagement

Architect memorable experiences to excite your users

Business

Maximize ROI with your digital presence

How It Works

Inbound marketing caters directly to the needs of your ideal customer leading to efficient conversions

Opposed to traditional marketing interruptions, inbound marketing draws potential customers in by offering valuable resources and information. Many have been trained to ignore overt marketing attempts, but the inbound approach is centered around the idea that “people love to buy but hate to be sold.”

Attract, Convert, Close, Deligh - Strangers, visitors, leads, customers, promotors

More Leads

Most visitors to your website are not ready for a sales discussion. Are you letting them slip through the cracks?

Prime your audience for a sales discussion.

On average, 80% of website traffic is not ready to have a sales discussion or make a purchase on arrival. We help you facilitate a relationship with your visitors so that when they’re ready to buy they choose you.

The Inbound marketing methodology captures leads early in the buyer’s journey and nurtures them toward a sale, generating more leads and sales opportunities.

80% of your traffic is in awareness or consideration but you're only targeting decision

A head with lines radiating from its brain to symbolize emotion

campaigns that delight

We all make decisions with our emotions

Successful, engaging campaigns aren’t created overnight; they’re researched and crafted by agencies who take the time to understand the target demographic and their motives.

Using our proprietary “Air Glow” methodology, we develop a deep psychological understanding of your target audience. Once we know their underlying emotions, motivators, thoughts, questions, and actions, we can find them at every stage of the buyer’s journey and nurture them towards a sales discussion.

This methodology combined with tested and proven digital strategies is how we can generate unexpected results regardless of industry or target audience consistently.

The Difference is Strategy

Reaching your goals requires an effective strategy

Strategy looks at two sides of the same coin, how do we approach marketing to deliver business results, and how do we provide value to your target audience. Identifying the overlap of what you want, and what your audience wants, is why our campaigns perform better.

Average Client Results

63%

Increase in leads

2.4x

Increase in search traffic

52%

Increase time on site

We have worked with 3.7 Designs on numerous projects and each time they exceeded our expectations. They helped us create converting landing pages on our website that aligned with our target demographic and ran a branding workshop that helped us define our positioning and messaging.
fedor andrev, eve hansen

I have hired 3.7 Designs for numerous projects ranging from corporate websites to search engine optimization, to Hubspot implementation. 3.7 Designs always delivers quality work. They are consummate professionals and some of the most talented developers, designers and digital marketers in the business.
derek mehraban, ingenex

We’ve partnered with 3.7 Designs on several iterations of our website and on-going digital marketing. With each redesign they’re proactive, thoughtful, and design a website that reflects who we are, is loved by our customers, and helps generate new business. The digital ad campaigns they run for us continue to bring in new customers and keep our team busy. They’re an invaluable resource and feel like part of our team.
eileen johnson, robertson morrison

The design is inspiring, we’ve been told by visitors that the navigation is easy, and the backend is simple to manage. 3.7 created a Resource Library for our 500+ publications, encrypted our email links to protect us from spam, and made everything fit to all screen sizes (mobile optimized.)
Anita Daley, hrwc

The launch of the new brand was a success, and I began to measure the impact. The results were clear: the company was making more money than it was prior to the redesign. This was no accident and a direct result of working with them. The redesign and extra income helped me to secure a buyout from one of the largest private equity investment firms in the United States.
justin ferriman, learndash

Within the year we’ve worked with 3.7, we can confidently say we’ve met 100% of the goals we were looking to achieve 1 year ago. There aren’t many other companies we’ve worked with where we can say the same.
JT Pedersen, Director of Software Sales, Engineering Technology Associates, Inc.

The most sophisticated platform

We're an official HubSpot partner

The best tools have the most capabilities and integrations, and our Hubspot certifications will help your organization leverage the power of this award-winning suite of products.

As certified HubSpot partners, we can help you implement, migrate, and manage Sales Hub, Marketing Hub, Service Hub and CMS Hub. We’ll guide you along the process, lending our expert advice on inbound methodology and the HubSpot platform itself.

If you need to attract more leads, close more sales, keep your existing companies happy, or find an easier way to manage your website, HubSpot has a robust and compelling software solution.