Background Project Overview
The Gown Shop is a growing boutique bridal brand that provides high end designer apparel for both brides and bridesmaids. The Gown Shop came to us needing a brand identity system that reflected the founders vision. With ample experience in the wedding industry, founder Stacy Fork knew what would resonate with her target market and needed help bringing her vision to life.
The Design Our Solution
We worked with The Gown Shop to design a visual language for her brand incorporating demask shapes, calligraphic writing and stark black and white stripes. The visual language was used on business cards, in the store, throughout the website and in the logo itself. Once complete, we designed and built a robust WordPress powered website and optimized it for search.