Exploring new avenues and business models
NJ.com is a digital news content provider and website focused on the entire state of New Jersey in a hyper-local manner. News, weather, sports, entertainment, politics and other aspects of life in the state receive extensive coverage. A key focus for NJ.com is high school sports.
The NJ.com parent company, Advance Publications, wanted to explore new revenue generating opportunities and highlight local sports videos. An agreement was in place with a video provider for high school sports footage.
So NJ.com needed a custom application with a user-friendly design and interface that would work on multiple devices and smoothly integrate with third-party APIs, such as Gigya and Piano.
Custom application designed to optimize video and user interaction
We then closely integrated this with LocalLive for video delivery, Gigya for user management, and Piano for handling subscriptions. We used the LL API to build a custom video clip editor tool. This allowed users to easily save and share clips of videos they selected.
To promote all the new high school sports video capabilities, we created a custom visual layer – based on NJ.com branding and design research – to best appeal to the target audience of parents, family members, friends, coaches, and the players themselves.