The Inovo Group | 3.7 Designs

Situation

Aesthetically pleasing website fails to drive business results

The Inovo Group is a strategic innovation consulting company that connects technologies and people to drive accelerated growth. Their clients include large multinational companies, and every aspect of their business is focused on innovation: from digital transformation innovation to operational innovation and beyond. Through their proprietary methodology and approach, they help big brands identify promising opportunities for disruptive growth.

The Inovo Group’s growth was primarily based on word of mouth and direct outreach. When they reached out to us they were only generating 2 – 3 quality leads from their website per year.

Solution

Innovating better results through smarter design thinking

We started with our rigorous discovery and inbound strategy process, including developing buyer models, a competitive audit, identifying a brand archetype, and mapping the buyer’s journey.

Insights gained from the research process lead to a realigned brand identity system, a results-oriented content strategy, and streamlined site architecture.

We quickly redesigned the website using a Growth-Driven Design (GDD) approach. Our focus was on launching a more effective version of the site as quickly as possible. We prioritized ease of use, search engine optimization, clear messaging, and lead generation.

We worked closely with Inovo to created lead magnets to capture users who weren’t ready for a sales discussion.

Once the site was launched, we partnered with a digital marketing consultant to develop targeted Linkedin and Google Ad campaigns driving users to conversion-optimized landing pages.

The new leads were passed into Nutshell for contact management and SharpSpring for marketing automation.

And talk about bottom-line benefits: the redesigned website generates more leads in one month than the previous site did in an entire year!