Insurance provider wants to progress from printed to digital annual report
HealthCap is an insurance and risk management provider for senior living communities. As a progressive and forward thinking organization, HealthCap decided to forgo their traditional printed annual report and move to a more engaging, interactive digital report.
They needed the report to be more than just a static website with “print-like” content. They wanted to demonstrate their commitment to being forward thinking and innovative to customers.
The digital annual report needed to completely tell their story, and align with their brand in a way that caught the attention of their target audience.
Start with strategy, apply user experience principles, and engage emotionally
As long term partners of HealthCap, we started this project with intimate knowledge of the organization and brand. We were able to focus our design discovery on learning more about the target market and mindset of those reading the annual report. What excites them? What do they care about? What do they want to know?
We researched other digital annual reports to build a library of ideas and inspiration from which to draw.
For the past three years, we’ve crafted a new, unique digital annual report. Each has a different tone and message to keep users informed and engaged and maintain freshness.
Not only is the digital annual report a hit with HealthCap’s target market, we’ve reduced the overall costs of the annual report significantly by eliminating the need to create printed booklets. It’s a twin win, in both messaging and bottom-line savings.
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