updated: August 2nd, 2010 / Ross Johnson / 13 Comments

Nobody Gives a Shit About Your Logo

13 thoughts Nobody Gives a Shit About Your Logo

  1. This is indeed a common designer complaint, but I do believe this is the first article I’ve read that cohesively explains why the “make my logo bigger” request isn’t improving a client’s website.

    Thanks!

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  3. Your welcome Lauren. I think as designers there are a lot of reasons why we instinctively feel like something is wrong or a bad idea, but we have a hard time communicating or developing reasons why. Sometimes examining these common situations and developing the concrete thoughts as to why can really help in the feedback process.

    Ross Johnson
  4. I thought it was “make the BUY button bigger”

  5. Sometimes unfortunately it is.

    Ross Johnson
  6. yeah, as much as the companies don’t want to believe it, nobody gives a shit about their logo. You make several valid points in this article, the main purpose of the logo is so that a user can immediately recognise where they are if they lose track of what site they’re on, very rarely do users make a conscious note of the logo for future reference

  7. Absolutely. I think it is really hard to break out of the “We want” mindset and get into “Our users wants…” which is ultimately most important. Happy users = more conversions. Trying to force anything on them is just going to send more people packing.

    Ross Johnson
  8. Yeah i agree.There has always been a problem communicating for designers and the clients. I guess it all boils down to good design 🙂

  9. It is so nice that someone said it! I try to keep logos at 100px height. I have not yet seen the logo cream yet. I will look for that on the site after I post.

  10. yeah, I agree…a big logo is just a distraction…

  11. It is so nice that someone said it! I try to keep logos at 100px height. I have not yet seen the logo cream yet. I will look for that on the site after I post.

  12. Yeah – who needs a logo when it takes up space on the page.

    David.

    http://www.keelbyunited.co.uk

  13. Nobody Gives a Shit About Your Logo « Web Design Marketing Podcast & Blog – http://goo.gl/2IZ4V

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