Michigan Graphic Design Company

Every aspect of your brand tells a story. It can be a story that aligns with who you are and what you do, or one that doesn’t represent your true identity. We focus on telling your truth.

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Elevating brands through engaging, smarter design

Design is communication, and the moment someone sees your logo, business card, brochure, or infographic, they’ve already made assumptions and judgments about who you are and what you stand for.

Too often, brands fail to connect deeply with target audiences because their design is not up to par or maybe they are communicating “the wrong story.”

We’re not here to make pretty pictures. Behind great design is an intelligent strategy that empowers us to accurately define your brand and translate your attributes into a cohesive visual language. A language that’s engaging, powerful, and effective.

Design aspects and issues we address and solve

Brand Identity

We can craft an ideal, highly representative visual identity for your brand. It starts with a logo and positioning, and we proceed from there.

Brand strategy

Have trouble identifying what makes you unique? What is your culture? Your place in the mind of prospects? We’ll help you define, differentiate, and dominate.

Physical materials

Business cards, booklets, brochures, and all other printed materials are also needed. All are intelligently designed to advance your brand image and messaging and connect with your digital presence.

Digital Assets

We’ll help you craft compelling diagrams, unique infographics, exciting email templates, digital ads, and other cybersational projects.

Tradeshow support

Booths, banners, booklets, boxes, and beyond. We’ve helped many clients optimize their trade show budgets and on-site-experience marketing efforts.

Brand Books

Ensure consistency across all brand touch points with a succinct-yet-detailed brand guidebook.

Digital Assets

We’ll help you craft compelling diagrams, unique infographics, exciting email templates, digital ads, and other cybersational projects.

Tradeshow support

Booths, banners, booklets, boxes, and beyond. We’ve helped many clients optimize their trade show budgets and on-site-experience marketing efforts.

A gallery of creative assets including digital ads, email templates, and logos

Our Double Helix brand discovery process allows us to dig deep into the DNA of your brand and pick apart the strands that make you unique.

Through this process, we identify your culture, voice, target audience, differentiators, and the aspects of your brand that will resonate the most with prospects and clients.

  1. 06 Emotion
  2. 05 Communication
  3. 04 Value
  4. 03 Usability
  5. 02 Reliability
  6. 01 Function

Design Psychology

Design Thinking

01

Function

What’s the main purpose of your website? You may have several, but to create the most effective functionality, we use this layer to zero in on one primary objective.

02

Reliability

Regardless of device or user restrictions, your visitors must have a consistent experience. So this layer ensures your website design doesn’t create any unnecessary challenges.

03

Usability

People come to your website with goals in mind. With this layer, we make sure they reach these goals as quickly as possible, while setting the tone for a positive experience.

04

Value

How could you put someone in a better position based on what they want to accomplish? This layer is where we look for opportunities to incorporate tools, resources and information that improve your visitors’ situation.

05

Communication

Rather than designing for your preferences, you must design for the psychological aspects of your target audience. So this layer leads to design that immediately resonates and communicates the right message to the people you want to reach.

06

Emotion

Emotions influence almost every human decision. So we use this layer to settle in on specific emotional responses — created through design — that push your visitors toward a designed action.

Design thinking is such a critical part of our offering that we’ve developed our own design methodology (the six layers of design) and process (saturation) to guide each project we engage in.

Strategy is the foundation of our process. We start with research and discovery, giving us a strategic lens to paint a roadmap towards future success.

brand discovery

A deep dive into your brand DNA using our Double Helix process. Key details are used to establish visual direction and tone.

Messaging

Clearly define who we’re talking to, what we want to say, and the desired outcomes.

Exploration

Explore and iterate through several intermediate design approaches to determine what works best.

Refinement

Distill the most robust ideas into print-ready concepts that will deliver outstanding results.

delivery

Work closely with third parties to facilitate printing, production of materials, on-time delivery, and other key logistical aspects.

  1. Exercise Visual tone of brand

    If you’re trying to figure out exactly what your brand should communicate, explore the possibilities through this brand tone exercise.

  2. Method Designing with archetypes

    Archetypes (or ideal examples) are an incredible tool for brands. Aligning a design with an archetypal figure assures that we’re communicating the perfect traits, so your target audience completely “gets” your brand personality.

  3. Method The hierarchy of design needs

    This method is adapted from Abraham Maslow’s famous Hierarchy of Needs. Maslow, a noted psychologist, was interested in what motivated human beings and how lower needs must be satisfied before higher ones can be fulfilled. We’ve transformed his concept into a design pyramid focused on five categories of design needs.

Get in touch

Discover how we can propel you towards your goals.

We’ve helped numerous clients achieve their goals, and we’re excited to do the same for you. Ready to kick things off?

Schedule a free strategy call