Overview
Strategic website redesign and targeted marketing, resulting in a 10,000% increase in conversions and a stronger market position in the proteomics industry.
MS Bioworks is a cutting-edge proteomics service provider specializing in mass spectrometry-based protein analysis. The company is known for its high-quality, reliable data and commitment to advancing scientific research. With state-of-the-art equipment and a team of experienced scientists, MS Bioworks supports researchers in academia and industry by providing accurate and timely proteomic analyses.
Situation
A leading proteomics company with a website that fails to reflect its innovative and high-tech identity accurately.
Although MS Bioworks operates with the innovation and agility of a modern technology company, its previous website did not effectively communicate this. The site lacked the visual and messaging sophistication needed to convey its unique position in the proteomic services space, where its advanced capabilities and modern approach set it apart from competitors.
Their website had not been updated in several years and still contained outdated references to COVID. The design lacked a professional finish, making it challenging for users to understand the services MS Bioworks offered and how to purchase them. Despite most orders being placed over the phone, the website overly prioritized e-commerce transactions.
Our Solution
A strategic solution to solidify industry leadership
3.7 Designs proposed a comprehensive website overhaul for MS Bioworks, better reflecting its innovative approach and advanced capabilities in proteomics.
To achieve this, 3.7 Designs conducted an in-depth analysis of MS Bioworks’ target audience, industry landscape, and brand positioning. The insights gained informed the development of a messaging strategy and visual language tailored to highlight the company’s strengths.
The team iterated on multiple design concepts to ensure the final website communicated the right personality and professionalism. Additionally, a targeted email go-to-market strategy was developed to announce the new website and the acquisition of a state-of-the-art $1,000,000 mass spectrometry machine, coupled with a Google Ads campaign to reach new customers.
3.7 Designs focused on the following critical aspects during development:
- Aligning the website design with MS Bioworks’ brand identity.
- Ensuring usability and ease of navigation.
- Highlighting their advanced lab equipment and industry expertise.
- Incorporating search engine optimization and responsive design.
Once the website was developed and thoroughly tested, it was launched, significantly enhancing MS Bioworks’ online presence, positioning them as a leader in the proteomics industry, and dramatically increasing conversions.
Results
Dramatic and immediate impact
The redesigned website now stands out as one of the most memorable in the proteomics field, with a clear and compelling presentation of MS Bioworks’ capabilities and innovations.
The impact was immediate and substantial, with a 10,000% increase in conversions—from just 4 per month to over 400.
The new site also better showcases its advanced lab equipment. It highlights the success of researchers who have been published after working with MS Bioworks, further establishing the company’s credibility and leadership in the industry.
10,000%
Increase in conversions
With the redesign, email and Google ad campaign conversions increased by over 10,000%.
75%
Increase in engagement time
Immediately after launch, the average user engagement time went from 30 seconds or less to 1 minute and 13 seconds.
30%
Increase in engaged users
After the redesign, the average number of engaged users increased from 5,000 per month to 6,777.
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