Digital marketing and web design for B2B technology companies
We’ve helped over 100 clients reach their audience and accomplish their goals over 19 years.
Do you have an in-house marketing team with ambitious goals like…
Telling your brand story.
A cohesive digital presence that tells your singular story and helps set you apart.
Generating massive demand.
Generating demand and brand awareness by reaching a wider audience.
Acquiring highly qualified leads.
Consistent lead acquisition to keep your pipeline full and stakeholders happy.
Exceeding sales targets.
Enable sales to meet and exceed sales targets, driving business growth.
That’s where we come in.
We’re not a web design company that does marketing. We’re not a marketing agency that designs websites.
We’re three specialist agencies in one – uniquely strong in marketing, development, and design, backed by expert strategy.
We’re not a vendor, we’re your partner.
Together, we’ll collaborate to:
Develop a strategy
Determine who your ideal customers are, what they care about, and how and where to communicate with them.
Tell your brand story
Create and execute a new content strategy and redesign your website so it’s both beautiful and effective at creating results.
Increase demand
Increase your online visibility through SEO, social media, paid advertising, email marketing, HubSpot CRM, and marketing automation.
Drive Results
Generate leads and sales, consistently.
Ready for high-impact ROI working with a team of experts you can trust?
Reach out to us. We’d love to hear more about your project.
What does 3.7 stand for, and why are butterflies everywhere?
One of the most common questions we’re asked is the story behind our name. Usually, people wager a guess, some of the answers we’ve heard include:
- 3.7 was our grade point average in college (Good, but not quite 4.0)
- Something related to the 37 Signals app, now known as Basecamp (Nope, we were unaware of the company when we got started)
- 37 was the number of our favorite ball player (We respect former pitcher Dave Stieb, but weren’t huge Blue Jay’s fans)
- We haven’t reached 3.8 in our release cycle
So what does 3.7 really stand for?
In chaos theory, there’s a concept called the Butterfly Effect. It’s a hypothesis that one small action can cause a chain reaction, resulting in much larger differences in a later state.
The classic example is a butterfly flapping its wings which could, in theory, change weather patterns on the other side of the world.
In mathematical terms, there’s a formula that maps population growth: pt+1 = ((K – pt)/K)*(1 + r)*pt = ((K – pt)/K)*s*pt.
When the multiplier S reaches 3.7 in this formula, the population jumps in an unexpected, non-linear way.
At 3.7 Designs, we apply the concept of the butterfly effect to business. Creating small inputs and changes (like a website refresh or a new marketing campaign) to generate exponentially bigger and better results (like business growth, lower overhead, higher website rankings, etc.).
Our mission is to make you a hero… to your boss, the board, and to yourself.
We’re your partner, ally, and number one advocate, providing guidance and advice that supports you in achieving your business goals.
Get to know us
The 3.7 Designs' team
Ross Johnson
Founder / Strategist
Declan O’Neill
Head of Operations
John Castellese
Senior Developer
Chris Valle
Project Manager
Melanie Dunn
Digital Marketing Specialist
Rami Hassan
Developer
Aaron Marsden
Marketing Developer
Jack Avakian
Campaign Manager
Core values that define and guide us
care, a lot
We prioritize our clients’ best interests, demonstrate compassion and commitment, and focus on building lasting relationships.
integrity
We uphold honesty, transparency, and genuineness, earning us a reputation as a trustworthy partner.
continual improvement
We are committed to continuous learning and growth, believing everything can be improved through daily incremental enhancements and a process-driven approach aimed at operational excellence.
collaboration
We believe in the power of collaboration, working together with each other and with you, meeting you where you are to achieve better results.
ownership
We are accountable and proactive leaders, taking the initiative to solve problems and maintain a results-focused approach.
love your craft
We are passionate about our work, confident in our abilities, and continually strive for mastery in all we do.
Where you can find us
While we started in Ann Arbor, Michigan, we’re now a fully remote team with members from across the United States and even Brazil!
We still have a soft spot for Ann Arbor and have several team members in the area. After all, it’s a great city in a state with a rich history in design and technology innovation. Herman Miller, William Hewett, and Larry Page were all born here.
