About 3.7 Designs
Smarter design thinking that gives your website and digital marketing a distinct advantage
Everyone tells you (repeatedly) it takes time. They claim people must see and interact with your brand many times before they respond.
The fact is, this simply isn’t true.
You see, when you know how to drive a specific segment of people to a website (or other piece of digital marketing) and get them to take a desired action — all based on human psychology — you play the marketing game by different rules.
Because you’re using the brain’s natural tendencies to gain an edge.
This is how we consistently deliver results for clients that actually move the needle. We rely on a handful (well, more like 50+) design psychology tactics to drive response. So you get higher returns from your digital marketing efforts.
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Don’t you hate when you fail to see returns from your marketing investments?
The story behind the name
Why 3.7 Designs?
What does 3.7 stand for and why are there butterflies all over the place? Some answers we’ve heard –
- 3.7 was our grade point average in college (Good, but not quite 4.0)
- Something related to the 37 Signals app, now known as Basecamp (Nope, we were unaware of the company when we got started)
- 37 was the number of our favorite ball player (We respect former pitcher Dave Stieb, but weren’t huge Blue Jay’s fans)
So what does 3.7 really mean?
In chaos theory, there’s a concept called the Butterfly Effect. It’s a hypothesis where one small action can cause a chain reaction, resulting in much larger differences in a later state.
The classic example is a butterfly flapping its wings which could, in theory, change weather patterns on the other side of the world.
In mathematical terms, there’s a formula that maps population growth: pt+1 = ((K – pt)/K)*(1 + r)*pt = ((K – pt)/K)*s*pt.
When the multiplier S reaches 3.7 in this formula, the population jumps in an unexpected, non-linear way.
At 3.7 Designs, we apply the concept of the butterfly effect to business. Creating small inputs and changes (like a website update, a new brand identity) to generate exponentially bigger and better results (like business growth, lower overhead, higher website rankings, etc.). And that’s why at 3.7 Designs, we believe the Butterfly Effect is a beautiful thing!
Our mission: To transform and delight
We're here to transform brands and delight people along the way – users, clients, and even each other.
Get to know us
The 3.7 Designs' team
Ross Johnson
Founder / Strategist
Declan O’Neill
Head of Operations
John Castellese
Senior Developer
Lyndsay Johnson
Creative
Rami Hassan
Developer
Aaron Marsden
Marketing Developer
Jack Avakian
Campaign Manager
Chris Valle
Project Manager
Company culture
Core values we believe in and live
01
We actually care
We keep our clients best interests at heart
We’re compassionate
We’re committed
We build relationships
02
Integrity
We’re honest
We’re transparent
We’re genuine
We’re trustworthy
03
Continual Improvement
We’re always learning
We’re focused on growth
Everything can be improved
Daily 1% improvements
We’re process-driven, and strive for operational excellence
04
Teamwork
We’re better together
We’re collaborative
The team, the team, the team
We’re flexible
05
Take Ownerships
We are accountable
We take initiative
We’re proactive
We find creative solutions to problems
We’re results focused
We’re leaders
06
Love the Craft
We’re passionate about what we do
We’re confident in our abilities
We seek mastery
Location location location
Our home (and work) base
We serve clients throughout the U.S. and the world from Ann Arbor, Michigan. It’s a state with a rich history in design and technology innovation. Herman Miller, William Hewett, and Larry Page were all born here.
We’re proud to be a woman-owned and operated design agency that calls Michigan our home.