3.7 DESIGNS Leadership

The dandy fine folks you might be working with!

We’re designers, technology mavens, and marketers. What’s that mean for you? We observe, adapt, learn, and listen.  We’re focused on sincere interactions rather than tactics. We provide insightful solutions for our clients and their target audiences. We’re also weird, but in an endearing way.

Declan O’Neill

Project Manager

Declan is the 3.7 client liaison. He is a friendly, funny and extremely knowledgeable native of Ireland with over fifteen years of experience in the web design industry. Declan can help translate your ideas into actionable plans while giving you practical advice along the way.

Not just a people person, Declan is well versed in usability, strategy, and WordPress. He can talk tech, recommend and implement solutions.

Very active in the local WordPress community and is the co-lead organizer of WP Ann Arbor, a monthly meetup for those interested in WordPress. He’s also good at soccer, much better than Ross… who isn’t that good.


  • Football (ie: soccer)
  • Marine Fish-keeping

Favorite Foods

  • Bacon


  • Co-Organizer of WP Ann Arbor, 2009-Present
  • Co-Organizer of WordCamp Ann Arbor, 2014-18
  • Co-Organizer of WordCamp Detroit, 2011-12
  • Speaker at LA2M
  • Speaker at WP Ann Arbor

Lyndsay Johnson

CEO & Design Strategist

Lyndsay has lead a life driven by a love for, well, many things… She’s been playing piano since she was 7 years old, and violin since the 4th grade. Her passion for drawing/painting and graphic design found her a BFA from the University of Michigan School of Art and Design. Her love for the French Language sent her to Paris for 3 months to complete her undergraduate requirements. Her relationship with animals is responsible for her dogs, cats, and horse, Alfred. She currently competes in the equestrian sport of 3-day eventing.

In addition to her formal graphic design education she’s expanded her skills in the last 4 years to front-end web development, user experience design, information architecture, WordPress development, Drupal theming, and some necessary PHP and Javascript.

When she’s not busy conjuring something for 3.7 Designs or riding her horse she’s usually out running, playing in the Dexter Community Orchestra, snowboarding, or spending quality time with her husband and 3.7 Designs Creative Director, Ross Johnson. They live in rural Lodi Township, Ann Arbor, with their German Shepherd, Leica, and cats, Buster and Beamer.

Favorite Food

  • Wine & Cheese

Unique Hobbies

  • Equestrian sports
  • Cycling
  • Violin
  • Linguistics



  • Organizer of Build Your WP Website workshop
  • Co-organizer of WordCamp Ann Arbor 2014/2015
  • Speaker at Girl Develop It Detroit
  • Speaker at LA2M

Ross Johnson

Web Strategist

Ross Johnson has been designing websites professionally for over fifteen years. He brings a unique and comprehensive view to design, shaped by a lifelong love for fine arts and his education in technology, business and social science. This diverse background brings insight to all aspects of design including practicality, business implications and psychology of how people interact with computers.

Ross frequently speaks on design and marketing related topics at conferences and other venues. He has had a long history within the web design community, having co-founded Refresh Detroit, WP Ann Arbor and LA2M.


Favorite Food

  • Taco’s
Unique Hobbies
  • Watch collecting
  • Writing
  • Cycling
  • Cooking
  • Mentioned in the following books: The Newsphere, The New Media Drivers License, Best of Business Card Design
  • Author of the Six Layers of Design
  • Co-host of WebAxe the Web Accessibility Podcast
  • Teacher at Michigan State University
  • Former Teacher at Washtenaw Community College