Adwords and Pay Per Click Management

Optimizing for bigger returns on your digital marketing investment

Get Found On Search Engines

80% of all transactions begin with an internet search and most users don’t scroll past the first page of results. With Google Adwords and Pay Per Click advertising, you can reach your target customers at the most important stage in their buyer’s journey.

Optimizing for Return on Investment

Most PPC (Pay Per Click) campaigns are poorly structured and optimized. The result is lost opportunity and wasted capital. Our in-house experts can optimize your campaigns to avoid wasted ad dollars, better reach your target audience and generate more leads or sales for your investment.

Methodology

Our Approach to PPC and Adwords

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Campaign Audit

We start by auditing your campaign to understand historic and recent performance trends. We can immediately make “quick win” recommendations that will reduce cost from wasted clicks and shift advertising dollars towards high performing clicks.

 seo-strategy

Campaign Strategy

With a better understanding of your business and campaign we craft a long term strategy on how to measure success and continually optimize your campaigns over time.

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Site Level Optimization

Your website is a critical factor in PPC success. We identify places to improve overall user experience, create specific landing pages and optimize the site for conversion.

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Ongoing Management

Campaign dynamic change over time. People use new search terms, competitors change their strategy. The most effective campaigns have continual oversight. Each month we review, tweak and make recommendations on how to get more out of your campaign.

PPC Management Process

 

Results

In the past we’ve achieved results such as…

900%

Increase in Leads

50%

Reduction in adspend without sacrificing performance

75%

Reduction in wasted clicks due to irrelevant keywords

75%

Increase in lead quality