Insulgard is the leading provider of architectural security solutions. They manufacture, sell, install, and consult on bullet, blast and forced entry resistant glass, doors, and entryways.

Insulgard came to us because their old site contained an array of issues, preventing them from achieving the greatest returns on marketing investments. Their site was not mobile-friendly, was visually dated, and had not been designed with consideration to business objectives and driving conversions. It also did not rank well, or even appear at times, in online searches.

We started with a rigorous discovery phase to learn everything about the business, target market, competitors, and objectives. Based on our findings, we developed a detailed strategy outlining how we’d design a website to build awareness, attract new customers, and turn visitors into qualified leads.

Through our brand discovery framework, we were able to determine the key attributes of the Insulgard brand, and design a visual layer that communicated their unique, leading position within the market.

We built the site on the WordPress content management platform to allow for streamlined expansion, and make it easy for the Insulgard internal team make visual and content updates. Mobile responsiveness was built in, ensuring the site would function ideally on a smartphone, tablet, or computer monitor.

We performed keyword research to identify search volume, competitiveness, and opportunities, then optimized the site to rank higher in search.


Increase in Leads


Increase in Organic Search Traffic


Page One Rankings


Higher Conversion Rate than Industry Average

3.7 Designs was a great partner in the design and implementation of our new website. From the onset, they personalized the experience identifying what differentiated us from our competition and using those strengths to build a site in which we’ve realized immediate benefits.  We’re now on the first page of google searches which was the ultimate goal of this project. I highly recommend working with Declan, Ross and the rest of the 3.7 Designs team.

Steve Hurley, General Manager, Insulgard Security Products

The Inovo Group

The Inovo Group is a strategic innovation consulting firm that connects technologies and people to drive accelerated growth. Their clients include many large multinational companies, and every aspect of their business is focused on innovation: from digital transformation innovation to operational innovation and beyond. Through their proprietary methodology and approach, they help big brands identify promising opportunities for disruptive growth.

The Inovo Group reached out to us after their most recent website redesign failed to generate substantial leads and the bottom-line benefits they’d expected.

We began with our rigorous design discovery process, including developing personas for core customers, a competitive audit, identifying a brand archetype, and mapping the buyer’s journey.

Insights gained from the research process lead to a realigned brand identity system, a results-oriented content strategy, and streamlined site architecture.

Using the buyer’s journey as a guide, we crafted the website design to speak to the mindset and pain points of their target audience, while clearly communicating what makes Inovo different and better than competitors.

We worked closely with Inovo to define several conversion points that could create a relationship, even if the user wasn’t yet in a position to make a buying decision.

And talk about bottom-line benefits: the redesigned website generates more leads in one month than the previous site did in an entire year!


Increase in Leads


Increase in Time on Site


Increase in Organic Search Traffic


Increase in Conversion Rate

Remake Learning Days

Remake Learning Days is a public festival of hands-on STEAM (Science, Technology, Engineering, the Arts and Mathematics) learning events that engage both youth and families. In 2018, Remake Learning Days saw 270 organizations and schools participate and approximately 20,000 attend events across southwestern Pennsylvania and West Virginia.

Remake Learning Days came to us in 2019 as they were preparing to expand to five more regions across America. They wanted an impactful website to serve parents, community members, and event host organizations, such as schools and libraries.

They needed a solution permitting management of regional content by regional leaders, and clear navigation and differentiation between national and regional content. A detailed event calendar – featuring robust search, filtering, and event location abilities – was a must. And submission of public events, with moderation based on the region, needed to be handled gracefully and easily. In total: all of these capabilities in a visually appealing, consistently branded, mobile-friendly site.


Events Submitted



32 Million

Social Media Impressions

Understanding the critical objectives of providing a mobile-friendly website, including powerful event search and extensive regional content, we first put a heavy emphasis on discovery, planning, and execution.

We began with a design discovery process, researching the organization and target market. To understand how the website was used in previous years, we analyzed historical behavioral data, audited similar websites, researched search design patterns, and interviewed stakeholders outside the organization.

Using our brand framework, we identified key brand attributes, primary messaging, and core values which would inform the visual tone of the website.

Our findings were used to produce a strategy document that guided our design process. We took a mobile-first approach to design, considering the best mobile experience first, and then assuring that this experience translated well to tablets and computers.

We built the site on WordPress – leveraging existing technologies and plugins to lay the foundation – and adding our own custom code to fulfill all the business requirements, such as event review and approval workflow, regional content roles, custom editor permissions, the personalized event search system, and others.

Huron River Watershed Council

The Huron River Watershed Council (HRWC) is a non-profit that works to protect the Huron River. Their website is a destination for many different audiences – school children researching the local environment, community members who want to volunteer, teachers planning a curriculum, potential donors seeking a worthy cause, journalists looking for a story, and others.

When HRWC came to us their site was not mobile-friendly, despite 26% of visitors using mobile devices. From a design perspective, the site said, “I’m partying like it’s 1999.” (In other words, it was quite out-of-date and not in a “princely” way.)

There was an abundance of content, much of it dated, making it difficult to find current and important information. The tone and writing style varied widely from page to page. It was clear that some pages were written by scientists, and others by communications professionals.

HRWC needed a more consistent brand voice and image across their site, updating their wealth of information and making it easy to find in a visually compelling, mobile-friendly site.

We started by researching HRWC’s diverse target audiences, then dove into user behavior on the existing site. Using insights discovered, we crafted a design strategy that included the reorganization of content on the site.

We revamped and relabelled their navigation system, prioritizing the most desired and frequently accessed content, and moving less critical elements into utility and secondary navigation. We designed new navigational elements to aid “find-ability” within the deeper content sections of the site.

We immersed ourselves in the HRWC brand, amplifying connections between their mission and the audiences they target. We created an engaging, panoramic design that draws users into the rich visual nature of the organization, and tells a story about why their efforts matter and how individuals can get involved.

The final design was a mobile-friendly, visually striking, and emotionally engaging storytelling experience that’s easy to use.

The 3.7 Design team created a gorgeous website for the Huron River Watershed Council. The design is inspiring, we’ve been told by visitors that the navigation is easy, and the backend is simple to manage. 3.7 created a Resource Library for our 500+ publications, encrypted our email links to protect us from spam, and made everything fit to all screen sizes (mobile optimized.) The team was both fun and polished: throughout the project I found them to be creative, nice, professional, talented, and I could tell they cared about the product. Their pricing was excellent too. They’ve earned each shiny star I gave them for this rating.

Anita Daley, Marketing Director


LearnDash is the leading learning management system (LMS) for WordPress and other platforms. The company has a culture that always pushes the boundaries of what’s possible in the eLearning industry.

LearnDash reached out to us during the initial stages of planning the next major update of their platform, LearnDash 3.0. Prior to 3.0, the user interface of the application remained largely unchanged for four years. It had become dated and no longer delivered the best possible user experience.

We started by researching all learning management systems – ranging from small, free options to large enterprise solutions. We wanted to see what design problems had already been solved, what conventions existed, and where most LMS suffered from design issues.

Our findings drove several paper prototyping workshops, where we explored a wide range of possibilities and approaches. What if we threw away all the conventions and reimagined what an online course looks like? What if we just iterated on – or evolved – the current LearnDash interface?

We teased out what conventions and expectations remained and found several areas of exciting new territory to explore. As an LMS is ultimately used to facilitate online learning, we based all design decisions on how it would impact “cognitive load,” a term meaning – in more common language – “mental effort.”

Even a small reduction in required mental effort increases the success of online learning. Our focus became making sure each learner would know exactly where he or she was in a course, what to expect, and what would be coming next.

The updated LearnDash 3.0 application now conveys more information to the end-user in an easily understood manner, while also significating reducing the amount of mental effort required to move through a course. As a result, users can focus more of their energy on learning and retention and less on navigation and logistics. It’s a streamlined, more graceful experience, delivering stronger benefits for each individual using the LearnDash 3.0 platform today.

The Gown Shop

The Gown Shop, a bridal brand with big plans, reached out to us prior to opening their first location. The boutique’s owner told us about her vision of providing high-end designer apparel, for both brides and bridesmaids, with unique, personalized touches.

As a perceptive entrepreneur, she knew that the right image could be the difference between a shop that women vowed to visit, or wanted to divorce themselves from. With deep insight into her target market, she knew what would resonate and needed our graphic and marketing expertise to help bring her vision to life.

Using our Double Helix brand discovery process, we helped translate the founder’s clear understanding and vision of what she wanted into visual brand characteristics.

After initial discussions, we explored and “proposed” a variety of possible design patterns to identify which visuals conveyed the right message to her upscale audience of brides to be, mothers and sisters, bridesmaids, and other influencers.

Once defined, the visual language was applied to a brand identity system that included a new logo, boutique/in-store branding and ambiance, business cards, envelopes, letterhead, and a new website. Based on the results as shown below, we like to think that The Gown Shop and 3.7 Designs were the perfect marriage.

Project Panorama

At 3.7 Designs, sometimes we are our own client. (Thankfully, we tend to get along with ourselves quite well.) And around 2010, we decided to improve on the ways in which we communicated with clients.

While the project management software we used was adequate, it did a poor job conveying project progress. Clients often struggled to where we were in terms of completion. 40%? 75%? It was difficult for them, and us, to know for sure.

So we set out to design and build our own project management system. One that would help track and visualize project progress and status in a crisp, easy-to-understand, highly visual manner.

We handled this project exactly as we’d tackle a client initiative, creating user personas, user journey maps, and clearly defining goals and objectives.

Research gave us input for sketches. Sketches led to wireframes, and wireframes informed prototypes. Soon we were excited about creating the perfect dashboard that would quickly communicate –

  • What’s been accomplished to date
  • Where we’re at today
  • And what’s coming next.

Then we applied a graceful, graphic, and calming visual layer to our logistical foundation.

Not only did we design this platform, we built it. This tool revolutionized the way we work with clients. It was so useful that we started selling it as a product offering: Project Panorama.

Today, there are thousands of people using Project Panorama for many different types of use cases. Not only ad agencies and design firms, but swim schools, body shops, internal marketing teams, higher education institutions, and even multinational banks. In other words, we’re proud to have created an innovative, practical tracking system that’s already achieved a great track record!

MS Bioworks

MS BIoworks is a provider of protein mass spectrometry services. One of the first of its kind, the company eliminates the need to own costly mass spectrometry equipment, and provides analysis and reporting on samples as a service to other scientists.

You may not be shocked to learn many science-focused websites are rather utilitarian. Most are focused mostly on highly detailed content with simple layouts, lots of text, and very little color.

The leadership at MS Bioworks knew they needed to stand out and offer a website that made scientists take notice. After staring at mundane, boring websites all day, they wanted one that took risks and felt exciting.

Equally important was the capability to easily purchase their services online. With a significant portion of orders coming through an eCommerce system, it was critical that users understood the process intuitively for smooth ordering.

We started by mapping out the most important user tasks and identifying common friction points so we could minimize the steps and stops required to learn about a service, research it’s use and ultimately purchase.

We started by mapping out the most important user tasks and identifying common friction points to minimize steps needed to –

  • Learn about a service
  • Research its use
  • Purchase it

With an understanding of desired workflow and how-to-buy, we moved on to the user experience and visual design. Collaboratively, we explored more “experimental” websites, looking for new ideas
that could be simplified and incorporated in a usable, friendly way.

We considered a variety of avenues before settling on a full screen, vertical, column-based layout, featuring bold colors and subtle animation.

The result is a striking, engaging website that’s compelling, memorable, and easy to use.

The 3.7 Design team created a gorgeous website for the Huron River Watershed Council. The design is inspiring, we’ve been told by visitors that the navigation is easy, and the backend is simple to manage. 3.7 created a Resource Library for our 500+ publications, encrypted our email links to protect us from spam, and made everything fit to all screen sizes (mobile optimized.) The team was both fun and polished: throughout the project I found them to be creative, nice, professional, talented, and I could tell they cared about the product. Their pricing was excellent too. They’ve earned each shiny star I gave them for this rating.

Anita Daley, Marketing Director