Insulgard

Insulgard is the leading provider of architectural security solutions. They manufacture, sell, install, and consult on bullet, blast and forced entry resistant glass, doors, and entryways.

Insulgard came to us because their old site contained an array of issues, preventing them from achieving the greatest returns on marketing investments. Their site was not mobile-friendly, was visually dated, and had not been designed with consideration to business objectives and driving conversions. It also did not rank well, or even appear at times, in online searches.

We started with a rigorous discovery phase to learn everything about the business, target market, competitors, and objectives. Based on our findings, we developed a detailed strategy outlining how we’d design a website to build awareness, attract new customers, and turn visitors into qualified leads.

Through our brand discovery framework, we were able to determine the key attributes of the Insulgard brand, and design a visual layer that communicated their unique, leading position within the market.

We built the site on the WordPress content management platform to allow for streamlined expansion, and make it easy for the Insulgard internal team make visual and content updates. Mobile responsiveness was built in, ensuring the site would function ideally on a smartphone, tablet, or computer monitor.

We performed keyword research to identify search volume, competitiveness, and opportunities, then optimized the site to rank higher in search.

1000%

Increase in Leads

400%

Increase in Organic Search Traffic

100+

Page One Rankings

50%

Higher Conversion Rate than Industry Average

3.7 Designs was a great partner in the design and implementation of our new website. From the onset, they personalized the experience identifying what differentiated us from our competition and using those strengths to build a site in which we’ve realized immediate benefits.  We’re now on the first page of google searches which was the ultimate goal of this project. I highly recommend working with Declan, Ross and the rest of the 3.7 Designs team.

Steve Hurley, General Manager, Insulgard Security Products

Remake Learning Days

Remake Learning Days is a public festival of hands-on STEAM (Science, Technology, Engineering, the Arts and Mathematics) learning events that engage both youth and families. In 2018, Remake Learning Days saw 270 organizations and schools participate and approximately 20,000 attend events across southwestern Pennsylvania and West Virginia.

Remake Learning Days came to us in 2019 as they were preparing to expand to five more regions across America. They wanted an impactful website to serve parents, community members, and event host organizations, such as schools and libraries.

They needed a solution permitting management of regional content by regional leaders, and clear navigation and differentiation between national and regional content. A detailed event calendar – featuring robust search, filtering, and event location abilities – was a must. And submission of public events, with moderation based on the region, needed to be handled gracefully and easily. In total: all of these capabilities in a visually appealing, consistently branded, mobile-friendly site.

850+

Events Submitted

50,000+

Attendees

32 Million

Social Media Impressions

Understanding the critical objectives of providing a mobile-friendly website, including powerful event search and extensive regional content, we first put a heavy emphasis on discovery, planning, and execution.

We began with a design discovery process, researching the organization and target market. To understand how the website was used in previous years, we analyzed historical behavioral data, audited similar websites, researched search design patterns, and interviewed stakeholders outside the organization.

Using our brand framework, we identified key brand attributes, primary messaging, and core values which would inform the visual tone of the website.

Our findings were used to produce a strategy document that guided our design process. We took a mobile-first approach to design, considering the best mobile experience first, and then assuring that this experience translated well to tablets and computers.

We built the site on WordPress – leveraging existing technologies and plugins to lay the foundation – and adding our own custom code to fulfill all the business requirements, such as event review and approval workflow, regional content roles, custom editor permissions, the personalized event search system, and others.