An aging platform needs an infusion of youth
The Inovo Group is an innovation consulting firm at the forefront of their industry. With their proprietary methodology, framework and processes they help big brands identify opportunities for disruptive growth with a high likelihood of success.
Years ago The Inovo Group build a software platform to manage their opportunity discovery process. While innovative at the time, as their firm grew the limitations of the current platform became increasingly more clear.
The Inovo Group reached out to us to help redesign the entire experience of the application, both front-end and backend.
Rigorous discovery. Iterating and exploring. Finding delight.
We started with our rigorous design discovery process where we learned the opportunity discovery process, developed personas for their core customers and mapped out the journey through the application from both customer and project manager viewpoints.
To quickly explore design directions and different workflows, we held a paper prototyping workshop with the Inovo Group.
The strongest concepts were turned into detailed wireframes where we worked with the Inovo team to fine tune the details and arrive at the final design approach.
The icing on the cake was layering on visual design, turning the once bland interface into an easy to use, delightful design. Our work didn’t stop there… as an ever evolving platform we continue to work with The Inovo Group to design new features, iterate on existing features and continually improve the overall experience.