Background Project Overview
The Inovo Group is a leading strategic innovation firm. While the innovation space is not crowded it can be hard to differentiate. Competiting companies all claim to produce new, exciting opportunities… how does one stand out in a complex and nuanced space where everyone makes bold claims?
The Design Our Solution
We started by taking a deep dive into the company, industry and target audience. With a strong understanding of how The Inovo Group is different we helped them identify their Jungian Archetype which shaped the visual and emotional layers of the website redesign. We then used website behavior data to identify what tasks were most important to users and prioritized them for optimial user experience. Finally we optimized the site for inbound marketing, working with Inovo to craft compelling offers.