Background Project Overview
The New Jersey news publication NJ.com was looking for a way to connect with their core audience in a more niche way. They identified three core topics to hone in on, celebrity, fashion and lifestyle. With that, the idea for OMJ (Oh. My Jersey!) was born and would be a news and user generated content based site.
The Design Our Solution
We built a custom, WordPress VIP hosted website using BuddyPress to drive the social networking capabilities. Users were able to create accounts, follow each other, post photos and automatically publish to their chosen social networks.
We crafted a mobile first, vibrantly branded design that makes content easy to consume through a dynamically loaded continuous scroll.