New Media Drivers License

branding | identity | interface design | user experience | web design |

Background Project Overview

Michigan State University pioneered a new, accelerated and agile marketing course designed to keep students informed of the latest new media marketing developments. The course needed a brand identity that gave homage to MSU yet commuicated differentiation. As an online course, the class also needed a custom designed learning management system.

The Design Our Solution

We designed a brand identity system that modernized the MSU brand elements. This included an updated version of the Spartan helmet, a slight variation on the green and white color scheme and a badge moniker. We also designed Interface concepts for the custom learning management system to ensure the visual language remained consistent and the user experience positive.


We teach the course


User Experience & Interface Design


Custom Blog Design


Logo and identity work

The Results

Of our work with New Media Drivers License