Background Project Overview
Mackinac Island is a hidden gem, known well in Michigan but under appreciated throughout the rest of the United States. Every year people vacation in Michigan but don’t make it to this beautiful, historic island.
We were tasked with designing a website that captured the historic beauty of the island, showing casing all the activities, events and lodgings that Mackinac Island offers.
The Design Our Solution
We dove into the project by researching the target audience, gaining and understanding of their motivations and preferences. Our insights drove the design process, informing both the tone and organization of the website. Rather than conform to current design trends, we crafted a nostalgic experience that gives users a feeling of what it’s like to stay on the island.
Of our work with Mackinac Island
Working with 3.7 design was a pleasure which is not a word u usually associated with building websites. They bring a combination of technical and artistic expertise that enabled us to get the look and the results we wanted. Service during and after the site was built is exceptional.“
— Tim Hygh Executive Director, Mackinac Island Tourism